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Direct Mail Data Processing Jobs in Pennsylvania

Wawa, Inc.

Mail Center Lead

Media, PA · On-site

Oversee the weekly store routing process across the Mid-Atlantic region. Perform route adjustments ... Maintain, and digitally archive weekly meter reports / data. * Contribute to identifying and ...

Wawa

Mail Center Lead

Wawa, PA

Oversee the weekly store routing process across the Mid-Atlantic region. Perform route adjustments ... Maintain, and digitally archive weekly meter reports / data. * Contribute to identifying and ...

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Direct Mail Data Processing information

What are typical daily responsibilities for someone working in Direct Mail Data Processing?

In a Direct Mail Data Processing role, your typical day involves importing and cleaning large datasets, applying address standardization and deduplication processes, and preparing files for print or mailing according to postal regulations. You may also collaborate with marketing teams to ensure targeted audience segmentation and validate that mailing lists are accurate and up to date. Additionally, you’ll often troubleshoot data issues, generate required reports, and work with production teams to coordinate mail runs. This position requires strong focus and efficiency, as your work directly impacts campaign accuracy, delivery timelines, and cost-effectiveness.

What is a Direct Mail Data Processing job?

A Direct Mail Data Processing job involves managing, organizing, and preparing data for direct mail campaigns. This includes tasks such as cleaning and formatting mailing lists, ensuring data accuracy, deduplicating records, and applying postal regulations to optimize mailing costs. Professionals in this role work with data processing software to generate mailing lists, address standardization, and postal sorting to ensure efficient and cost-effective mail delivery. The role requires attention to detail, data management skills, and knowledge of postal regulations.

What are the key skills and qualifications needed to thrive in the Direct Mail Data Processing position, and why are they important?

To thrive as a Direct Mail Data Processing professional, you should possess strong analytical skills, attention to detail, and proficiency in data management, often supported by experience with mailing software and database systems. Familiarity with tools like PostalSoft, BCC Mail Manager, or similar postal and data sorting software, as well as a basic understanding of USPS regulations, is highly valuable. Excellent organizational skills, adaptability, and the ability to communicate clearly with team members and clients help set top performers apart. These skills and qualities are crucial to ensure accurate data handling, efficient mail processing, and the successful execution of large-scale direct mail campaigns.

What are the most commonly searched types of Direct Mail Data Processing jobs in Pennsylvania? The most popular types of Direct Mail Data Processing jobs in Pennsylvania are:
What are popular job titles related to Direct Mail Data Processing jobs in Pennsylvania? For Direct Mail Data Processing jobs in Pennsylvania, the most frequently searched job titles are:
What job categories do people searching Direct Mail Data Processing jobs in Pennsylvania look for? The top searched job categories for Direct Mail Data Processing jobs in Pennsylvania are:
What cities in Pennsylvania are hiring for Direct Mail Data Processing jobs? Cities in Pennsylvania with the most Direct Mail Data Processing job openings:
Direct Mail Data Processing jobs near you
Infographic showing various Direct Mail Data Processing job openings in Pennsylvania as of July 2026, with employment types broken down into 73% Full Time, 18% Part Time, 7% Contract, and 2% Nights. Highlights an 96% In-person, 2% Hybrid, and 2% Remote job distribution.
Marketing Manager - Direct Mail/Email

Marketing Manager - Direct Mail/Email

Citadel

Exton, PA • On-site

Full-time

Posted 6 days ago

Job description

Function
The Direct Response Manager plays a central role in driving customer acquisition and retention through data-driven direct marketing programs. This position oversees the full lifecycle of the direct mail channel-from strategy and production to performance analysis-while managing budget allocations and supporting integrated campaigns across email and other direct response channels.
As the Direct Response Marketing Manager, you will oversee an average of 30 campaigns a calendar year, ensuring each initiative is strategically executed, performance-optimized, and aligned with revenue goals. This role requires hands-on ownership of invoice management, including reviewing vendor invoices for accuracy, coordinating approvals, and ensuring timely processing to maintain budget integrity and operational efficiency. You will collaborate closely with cross-functional teams to keep campaigns on schedule while upholding financial and compliance standards. This is an individual contributor position.
Key Responsibilities:
Direct Mail Management
  • Lead end-to-end execution of direct mail campaigns, including planning, production timelines, vendor coordination, and quality assurance, with providing historicals to help drive creative development effectiveness.
  • Work closely with the Analytics and Product teams on list strategy, segmentation, targeting, and personalization to optimize response rates.
  • Manage relationships with printers, mail houses, and other external partners to ensure timely and cost-effective delivery.
  • Evaluate new partners and supporting partner evaluation.

Performance Analysis & Optimization
  • Analyze campaign performance, response metrics, and ROI to identify trends and actionable insights.
  • Develop & implement testing strategies (A/B tests, creative tests, offer tests) to continuously improve channel performance.
  • Prepare regular reporting dashboards and present findings to internal stakeholders.

Budget & Project Management
  • Own direct mail budget planning, forecasting, and ongoing budget tracking.
  • Ensure campaigns stay within budget while maximizing efficiency and impact.
  • Maintain detailed project timelines and documentation to keep cross-functional teams aligned.

Cross-Channel Collaboration
  • Partner with the email marketing team to support integrated direct response strategies.
  • Leverage learnings from email and other channels to inform direct mail optimization.
  • Contribute to broader marketing initiatives that support customer acquisition, retention, and revenue goals.

Qualifications
  • 4-7+ years of experience in direct response marketing, with a strong focus on direct mail.
  • Proven experience managing production workflows, vendor relationships, and campaign timelines.
  • Strong analytical skills with the ability to interpret data, identify insights, and make recommendations.
  • Familiarity with email marketing platforms, best practices, and performance metrics.
  • Excellent organizational skills and attention to detail.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Strong communication and collaboration skills.

Preferred Skills (Optional)
  • Experience with CRM systems, marketing automation tools, or customer data platforms.
  • Knowledge of postal regulations and direct mail production processes.
  • Background in consumer marketing, financial institutions, or highly regulated industries
  • Experience using Tableau

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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