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Digital Strategy Director Jobs in Reston, VA (NOW HIRING)

PLUS Communications

Digital Director

Arlington, VA · On-site

PLUS Communications is seeking a creative and hard-working Director to join our fast-growing ... Execute digital strategies for public affairs clients, translating senior leadership direction into ...

PLUS Communications

Digital Director

Arlington, VA · On-site

PLUS Communications is seeking a creative and hard-working Director to join our fast-growing ... Execute digital strategies for public affairs clients, translating senior leadership direction into ...

PLUS Communications

Digital Director

Arlington, VA · Hybrid

PLUS Communications is seeking a creative and hard-working Director to join our fast-growing ... Execute digital strategies for public affairs clients, translating senior leadership direction into ...

Jobtailor

Digital Director

Washington, DC · On-site

$100 - $125/hr

Engage in daily client consultation and strategy development * Leverage digital to accomplish client goals * Develop digital campaigns and creative, strategic digital solutions to communications ...

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Digital Strategy Director information

See Reston, VA salary details

$101.4K

$148.2K

$202.3K

How much do digital strategy director jobs pay per year?

As of Sep 8, 2026, the average yearly pay for digital strategy director in Reston, VA is $148,212.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,300.00 and $183,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital strategy director?

To thrive as a Digital Strategy Director, you need expertise in digital marketing, analytics, business strategy, and often a relevant degree such as in marketing, communications, or business. Mastery of tools like Google Analytics, CRM platforms, marketing automation software, and data visualization systems is typically required, along with certifications such as Google Analytics or HubSpot. Strong leadership, strategic thinking, and communication skills help to inspire teams and articulate digital visions to stakeholders. These skills are vital to driving organizational growth, ensuring effective cross-functional execution, and maintaining a competitive edge in the digital landscape.

How does a digital strategy director typically collaborate with other departments within an organization?

A Digital Strategy Director works closely with various departments such as marketing, IT, sales, and product development to ensure digital initiatives align with overall business goals. Collaboration often involves leading cross-functional teams, facilitating communication between stakeholders, and translating digital objectives into actionable plans. This role requires a strong ability to build consensus, manage expectations, and integrate feedback from multiple sources to drive cohesive digital transformation efforts.

Is a digital strategy director a good career?

A digital strategy director is a senior leadership role responsible for developing and implementing digital initiatives to meet business goals. It offers opportunities for high-level influence, strategic decision-making, and typically requires strong skills in marketing, analytics, and leadership. The role can be rewarding for those interested in technology, innovation, and business growth, with potential for high compensation and career advancement.

What does a digital strategy director do?

A digital strategy director develops and oversees a company's online marketing and digital initiatives to achieve business goals. They analyze market trends, coordinate cross-functional teams, and utilize tools like analytics platforms to optimize digital campaigns and user engagement.

What are popular job titles related to Digital Strategy Director jobs in Reston, VA?

For Digital Strategy Director jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Digital Strategy Director jobs in Reston, VA look for?

The top searched job categories for Digital Strategy Director jobs in Reston, VA are:

What cities near Reston, VA are hiring for Digital Strategy Director jobs?

Cities near Reston, VA with the most Digital Strategy Director job openings:

Digital Strategy Director jobs near you
Infographic showing various Digital Strategy Director job openings in Reston, VA as of August 2026, with employment types broken down into 84% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $148,212 per year, or $71.3 per hour.

Senior Director, Digital Product

Stand Together

Arlington, VA

Full-time

Medical, Dental, Retirement

Posted 27 days ago

Job description

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 

As a Senior Director, Digital Product on our Marcomms team, you will lead the team and platforms that bring Stand Together's digital experiences to life. You will own the strategy and execution of our digital product roadmap, ensuring our websites, marketing technology platforms, and digital experiences are built in service of audience needs, measurable outcomes, and the organization's most important growth priorities.  

This is a strategic leadership role with significant operational focus, partnering closely with Growth Marketing, MarComms, and Enterprise IT peers to embed Digital Product at the center of how we reach, engage, and activate Stand Together's priority audiences. You'll lead a high-performing team and develop a culture of experimentation, continuous improvement, and principled entrepreneurship. 

How You Will Contribute

  • Lead Stand Together's Digital Product Team, responsible for driving integrated digital strategies that deliver personalized, cross-channel experiences designed to directly support a wide range of organizational priorities. 

  • Design and execute a digital roadmap that maximizes audience value and advances measurable outcomes across a mix of brand efforts, campaigns and technical delivery. 

  • Partner with Growth Marketing teams across Paid Media, DXO, and Lifecycle to ensure Digital Product's roadmap is shaped by audience journey requirements, conversion architecture, and campaign needs. 

  • Collaborate across MarComms, Grassroots, Priority Initiatives, and community teams to drive digital innovation and ensure consistent, high-quality digital experiences across all properties and audiences served. 

  • Serve as Chief Product Owner for Stand Together's digital platforms, including Stand Together websites and our integrated marketing orchestration platforms.

  • Lead Stand Together's Digital Product Team, responsible for driving integrated digital strategies that deliver personalized, cross-channel experiences designed to directly support a wide range of organizational priorities. 

  • Design and execute a digital roadmap that maximizes audience value and advances measurable outcomes across a mix of brand efforts, campaigns and technical delivery. 

  • Partner with Growth Marketing teams across Paid Media, DXO, and Lifecycle to ensure Digital Product's roadmap is shaped by audience journey requirements, conversion architecture, and campaign needs. 

  • Collaborate across MarComms, Grassroots, Priority Initiatives, and community teams to drive digital innovation and ensure consistent, high-quality digital experiences across all properties and audiences served.  

  • Serve as Chief Product Owner for Stand Together's digital platforms, including Stand Together websites and our integrated marketing orchestration platforms.  

  • Conduct regular platform health assessments and manage digital agency partnerships, ensuring accountability, quality, and business continuity. 

  • Oversee the development, management, and optimization of Stand Together's digital platform portfolio, maintaining high standards of performance, reliability, and user experience across all properties. 

  • Develop a culture of experimentation, continuous improvement, and measurement through agile practices and cross-functional collaboration. 

  • Lead, coach, and develop the Digital Product Team, cultivating a culture of challenge, responsible risk-taking, and creative experimentation. 

  • Select, cultivate, and retain top digital talent while promoting Principle-Based Management (PBM) principles and personal development plans (PDPs). 

  • Define and operationalize a clear internal service model for how the Digital Product team supports its stakeholders across MarComms, Grassroots, and Priority Initiatives - ensuring consistent intake, prioritization, and delivery standards across all properties and teams served. 

  • Build and maintain a performance reporting framework that connects digital experience outcomes to broader marketing and organizational goals, using data and audience insights to drive product roadmap decisions and communicate progress to senior leadership. 

What You Will Bring
  • 10+ years of experience leading digital product, digital strategy, digital experience design, and/or MarTech teams in a complex, multi-stakeholder environment. 

  • Proven experience leading complex, multi-phase digital experience transformation efforts and managing teams responsible for building effective digital ecosystems that enable audience-specific strategies at scale. 

  • Direct experience with Drupal, WordPress, Visual Website Optimizer, Figma and modern marketing technology platforms including CDPs, marketing automation and experimentation frameworks. 

  • Ability to manage a complex portfolio of workstreams simultaneously, with competing stakeholder demands and phased delivery timelines. 

  • Demonstrated experience navigating and influencing shared-services IT environments, with the ability to build effective working relationships across marketing and enterprise technology teams to drive platform decisions, integrations, and delivery. 

  • Demonstrated ability to lead and inspire high-performing teams and agencies. 

  • Strong understanding of agile methodologies, product ownership, and digital operations management. 

  • Excellent cross-functional collaboration, communication, and influencing skills. 

  • Ability to connect digital strategy to measurable outcomes with demonstrable results in service of broader organizational and marketing goals. 

  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.  
What We Offer

  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace. 

  • A meaningful career: Join a passionate community of over 1,400 employees dedicated to improving lives and driving innovative solutions to complex social challenges. 

  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents. 

$185,000 - $230,000 a year

For this role, the anticipated base salary range is $185,000-$230,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee's overall contribution to the organization. 

Our Principles-Based Management (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations. 

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success.  That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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