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Director Of Marketing Programs Jobs in Reston, VA

Cloudforce

Senior Director of Marketing

National Harbor, MD · On-site

$150K - $175K/yr

Senior Director of Marketing Location: National Harbor, MD (Hybrid) Type: Full Time Compensation ... This role will own the programs, pipeline contribution, and demand generation team responsible for ...

Cloudforce

Senior Director of Marketing

National Harbor, MD · On-site

$150K - $175K/yr

Senior Director of Marketing Location: National Harbor, MD (Hybrid) Type: Full Time Compensation ... This role will own the programs, pipeline contribution, and demand generation team responsible for ...

Cobalt AI

Director of Marketing

Bethesda, MD

We're seeking an experienced Director of Marketing to own the company's marketing strategy ... Manage digital campaigns, email marketing, partner marketing, and lead nurture programs. * Optimize ...

Cobalt AI

Director of Marketing

Bethesda, MD · On-site

$140K - $180K/yr

We're seeking an experienced Director of Marketing to own the company's marketing strategy ... Manage digital campaigns, email marketing, partner marketing, and lead nurture programs. * Optimize ...

Pws

Assistant Director of Marketing

Arlington, VA · On-site

$120 - $170/hr

The Assistant Director of Marketing is responsible for leading a functional marketing unit within ... Build trusted working relationships with internal departments, program teams, committees and ...

New

Potomac

Director of Marketing Production

Bethesda, MD · On-site

$120K - $160K/yr

Summary The Director of Marketing Production is the operational engine of the marketing ... Experience supporting executive thought leadership programs * Understanding of marketing automation ...

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Director Of Marketing Programs information

See Reston, VA salary details

$35.4K

$108.7K

$188.8K

How much do director of marketing programs jobs pay per year?

As of Aug 8, 2026, the average yearly pay for director of marketing programs in Reston, VA is $108,663.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $136,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of marketing programs?

To thrive as a Director of Marketing Programs, you need expertise in strategic marketing, campaign management, and data-driven decision-making, typically supported by a degree in marketing or a related field and significant leadership experience. Familiarity with CRM platforms, marketing automation tools (such as HubSpot or Marketo), and analytics software is commonly required. Strong leadership, project management, and cross-functional communication skills help drive team performance and successful program execution. These abilities are crucial to designing impactful marketing initiatives that achieve organizational goals and foster business growth.

What does a director of marketing programs do?

A Director of Marketing Programs oversees the planning, development, and execution of marketing campaigns and initiatives that support an organization's business objectives. They work closely with cross-functional teams to create targeted marketing strategies, manage budgets, and measure campaign effectiveness. This role often involves leading a team, coordinating with sales and product departments, and ensuring that all marketing efforts align with the company’s brand and goals. The Director of Marketing Programs also analyzes market trends to optimize future campaigns and maximize ROI.

How does a director of marketing programs typically collaborate with other departments to achieve campaign goals?

A Director of Marketing Programs frequently works cross-functionally, partnering with sales, product, and creative teams to ensure marketing initiatives align with broader business objectives. They facilitate regular meetings to discuss campaign progress, gather feedback, and adjust strategies based on changing priorities or market feedback. Effective collaboration ensures campaigns are cohesive, on-brand, and drive measurable results across channels. Building strong interdepartmental relationships is key to overcoming challenges such as resource allocation and message consistency.

How much is a director of marketing programs paid?

The average salary for a Director of Marketing Programs in the United States ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Compensation often includes bonuses and benefits, and strong leadership and strategic planning skills are essential for the role.

Is a director of marketing a high position?

A director of marketing is a senior leadership role responsible for overseeing marketing strategies, campaigns, and teams. It is generally considered a high-level position within an organization, often reporting to executives like the vice president or chief marketing officer.
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Director Of Marketing Programs jobs near you

Director of Marketing

Divine Mercy University

Sterling, VA • On-site

Full-time

Re-posted 20 days ago

Job description

Job Type
Full-time
Description
Divine Mercy University, a Catholic graduate school for psychology, counseling and spiritual direction, invites applications for the full-time position of Director of Marketing to work in Sterling VA (CUA Campus in Washington, DC starting in July 2027). This role reports to the Vice President of Enrollment and Marketing.
You will join a vibrant and growing marketing and admissions team dedicated to innovating processes to create data-driven results and efficiencies.
As the leader of the Marketing team with a Catholic vision, you will provide the strategic direction in the development, as well as support the execution of marketing plans that are supported by qualitative and quantitative research. In this role, you will work with a cross-functional group which includes creative, compliance, contact team, communications, admissions and IT to engage in business decisions that impact media placement, student contact strategies, campus and outreach operations including PR, and student outcomes. It will be your daily responsibility to continue developing a deeper understanding of our customers, markets, competitors and processes to Divine Mercy University's mission.
Requirements
Job Responsibilities:
  • Supervise graphic design and social media staff.
  • Conduct or facilitate research and conduct applicable tests to collect information that supports decision-making.
  • Collaborate with the VP of Enrollment and Marketing in the development and maintenance of a strategic plan for the area, consistent with the Catholic identity and values of Divine Mercy University.
  • Provide leadership in direct response/lead generation marketing and conversion process through creative and campaign management.
  • Develop and manage the annual marketing budgets by constant evaluation of media channels to optimize performance; perform overall forecasting of advertising spending against lead goals that would support the admissions funnel.
  • Collaborate with the leadership team that manages student outreach, campus and admissions operations in implementing strategies for exceptional customer experience.
  • Observe and influence media buying in partnership with marketing channel leaders.
  • Maintain deep understanding of data road map and multiple systems used across the organization
  • Ensures that Marketing team's responsibilities to meet the operational requirements of the Federal, State and Divine Mercy University's governing bodies are met in timely manner.
  • Oversees other administrative processes to promote efficient and trouble-free function of the department.
  • Provide oversight and guidance of marketing and admissions CRM/SIS system in collaboration with the Director of Admissions.
  • Manage vendor relations relevant to the marketing effort.

Based on the Catholic identity and mission of Divine Mercy University, we only employ persons who demonstrate openness and respect for the Roman Catholic Church and its institutions and who have a sincere interest in advancing DMU's mission within the Church.
NONDISCRIMINATION STATEMENT: Committed to the teaching of Vatican Council II that every type of discrimination, whether social or cultural, whether based on sex, race, color, social condition, language or religion, is to be overcome and eradicated as contrary to God's intent (Gaudium et Spes, 29), DMU encourages applications from people of all ages, races, ethnicities, nationalities, women, men, veterans and those with disabilities.

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