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Director Of Marketing Programs Jobs in Reston, VA

Dinsmore

Director of Marketing

Washington, DC · On-site

Dinsmore is seeking a Director of Marketing. Reporting to the Chief Marketing and Business ... Oversee client events, sponsorships, and firm-hosted programs in collaboration with BD teams

HHM Hotels

Area Director of Marketing

Washington, DC

$115K - $120K/yr

Area Director of Marketing, DMV Portfolio The Director of Marketing, DMV Portfolio is responsible for leading the strategic development, positioning, and execution of comprehensive marketing programs ...

Crescent Hotels

Director of Marketing - Hotel

Reston, VA · On-site

... Director of Marketing for the JW Marriott Reston Station! Experience a new level of luxury at JW ... Whether it be our health & wellness programs, best in class learning and development or our travel ...

Potomac

Director of Marketing Production

Bethesda, MD · On-site

$120K - $160K/yr

Summary The Director of Marketing Production is the operational engine of the marketing ... Experience supporting executive thought leadership programs * Understanding of marketing automation ...

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Director Of Marketing Programs information

See Reston, VA salary details

$35.4K

$108.7K

$188.8K

How much do director of marketing programs jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director of marketing programs in Reston, VA is $108,663.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $136,800.00 per year, depending on experience, location, and employer.

What does a director of marketing programs do?

A Director of Marketing Programs oversees the planning, development, and execution of marketing campaigns and initiatives that support an organization's business objectives. They work closely with cross-functional teams to create targeted marketing strategies, manage budgets, and measure campaign effectiveness. This role often involves leading a team, coordinating with sales and product departments, and ensuring that all marketing efforts align with the company’s brand and goals. The Director of Marketing Programs also analyzes market trends to optimize future campaigns and maximize ROI.

What are the key skills and qualifications needed to thrive as a director of marketing programs?

To thrive as a Director of Marketing Programs, you need expertise in strategic marketing, campaign management, and data-driven decision-making, typically supported by a degree in marketing or a related field and significant leadership experience. Familiarity with CRM platforms, marketing automation tools (such as HubSpot or Marketo), and analytics software is commonly required. Strong leadership, project management, and cross-functional communication skills help drive team performance and successful program execution. These abilities are crucial to designing impactful marketing initiatives that achieve organizational goals and foster business growth.

How does a director of marketing programs typically collaborate with other departments to achieve campaign goals?

A Director of Marketing Programs frequently works cross-functionally, partnering with sales, product, and creative teams to ensure marketing initiatives align with broader business objectives. They facilitate regular meetings to discuss campaign progress, gather feedback, and adjust strategies based on changing priorities or market feedback. Effective collaboration ensures campaigns are cohesive, on-brand, and drive measurable results across channels. Building strong interdepartmental relationships is key to overcoming challenges such as resource allocation and message consistency.

What job categories do people searching Director Of Marketing Programs jobs in Reston, VA look for?

The top searched job categories for Director Of Marketing Programs jobs in Reston, VA are:

What cities near Reston, VA are hiring for Director Of Marketing Programs jobs?

Cities near Reston, VA with the most Director Of Marketing Programs job openings:

Director Of Marketing Programs jobs near you

Director of Marketing

Dinsmore

Washington, DC • On-site

Full-time

Posted 20 days ago

Job description

At Dinsmore, our strength comes from our people. With more than 750 attorneys across 30+ offices nationwide, we are dedicated to building a dynamic, client-focused Firm recognized for excellence. Together we work to build a strong market profile, highlighting our capabilities to clients and attracting talented attorneys and business professionals who seek a supportive environment where they can thrive. Discover how you can grow with us at www.dinsmore.com.
Dinsmore is seeking a Director of Marketing. Reporting to the Chief Marketing and Business Development Officer, the Director of Marketing will lead the firm's overall marketing strategy, brand positioning, regional marketing, marketing operations, marketing technology and digital strategy across all offices and practice groups. This individual will partner closely with firm leadership, practice group leaders, and business development teams to drive visibility, strengthen client relationships, and support revenue growth initiatives.
Responsibilities
  • Develop and execute a comprehensive firmwide marketing strategy aligned with business objectives
  • Partner with firm leadership and practice groups to identify growth opportunities and market positioning strategies
  • Establish and monitor marketing KPIs, reporting on effectiveness and ROI
  • Oversee brand management, ensuring consistency across all internal and external communications
  • Manage website strategy, SEO/SEM initiatives, and digital campaigns
  • Oversee marketing technologies
  • Oversee client events, sponsorships, and firm-hosted programs in collaboration with BD teams
  • Build, lead, and mentor a high-performing marketing team
  • Collaborate with business development and client success teams
  • Manage external vendors, agencies, and consultants as needed
  • Align marketing initiatives with client development strategies

Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred
  • 10+ years of progressive marketing leadership experience, preferably within a law firm or professional services environment (AmLaw 200 or large regional firm experience preferred)
  • Proven track record of partnering with BD teams to achieve marketing and business development goals
  • Demonstrated success leading firmwide or multi-office marketing strategies
  • Strong understanding of legal marketing, client service models, and partnership environments
  • Experience managing teams in complex, matrixed organizations
  • Excellent communication, leadership, and stakeholder management skills

Equal Opportunity Employer

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