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Director Of Marketing Programs Jobs in Reston, VA

Cooley

Associate Director of Marketing - IP

Reston, VA · On-site

Associate Director of Marketing - IP Cooley is seeking an Associate Director of Marketing - IP to join the Marketing and Client Development team. Position summary : This role is part of the Business ...

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Director Of Marketing Programs information

See Reston, VA salary details

$35.4K

$108.7K

$188.8K

How much do director of marketing programs jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director of marketing programs in Reston, VA is $108,663.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $136,800.00 per year, depending on experience, location, and employer.

What does a director of marketing programs do?

A Director of Marketing Programs oversees the planning, development, and execution of marketing campaigns and initiatives that support an organization's business objectives. They work closely with cross-functional teams to create targeted marketing strategies, manage budgets, and measure campaign effectiveness. This role often involves leading a team, coordinating with sales and product departments, and ensuring that all marketing efforts align with the company’s brand and goals. The Director of Marketing Programs also analyzes market trends to optimize future campaigns and maximize ROI.

What are the key skills and qualifications needed to thrive as a director of marketing programs?

To thrive as a Director of Marketing Programs, you need expertise in strategic marketing, campaign management, and data-driven decision-making, typically supported by a degree in marketing or a related field and significant leadership experience. Familiarity with CRM platforms, marketing automation tools (such as HubSpot or Marketo), and analytics software is commonly required. Strong leadership, project management, and cross-functional communication skills help drive team performance and successful program execution. These abilities are crucial to designing impactful marketing initiatives that achieve organizational goals and foster business growth.

How does a director of marketing programs typically collaborate with other departments to achieve campaign goals?

A Director of Marketing Programs frequently works cross-functionally, partnering with sales, product, and creative teams to ensure marketing initiatives align with broader business objectives. They facilitate regular meetings to discuss campaign progress, gather feedback, and adjust strategies based on changing priorities or market feedback. Effective collaboration ensures campaigns are cohesive, on-brand, and drive measurable results across channels. Building strong interdepartmental relationships is key to overcoming challenges such as resource allocation and message consistency.

What job categories do people searching Director Of Marketing Programs jobs in Reston, VA look for?

The top searched job categories for Director Of Marketing Programs jobs in Reston, VA are:

What cities near Reston, VA are hiring for Director Of Marketing Programs jobs?

Cities near Reston, VA with the most Director Of Marketing Programs job openings:

Director Of Marketing Programs jobs near you

Director of Marketing, Culture Campaigns

Stand Together

Arlington, VA • On-site

Full-time

Medical, Dental, Retirement

Posted 29 days ago

Job description

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 

The Director of Marketing, Culture Campaigns is responsible for developing, executing, and optimizing integrated go-to-market strategies that translate Stand Together's movement priorities into culturally relevant marketing initiatives across music, sports, and entertainment.

Partnering closely with cross-functional leaders, this role develops strategies and activation plans that connect messaging, content, creators, partnerships, channels, and experiences into cohesive audience journeys that build awareness, credibility, social proof, and participation. The Director leads marketing efforts across internal capabilities and external partners, continuously refining strategy and execution through measurement, experimentation, and learning.

Success in this role requires exceptional go-to-market leadership and the ability to translate strategic priorities into integrated marketing programs, identify and activate high-value cultural opportunities, mobilize cross-functional capabilities, and deliver measurable results with speed, discipline, and creativity. The ideal candidate combines strong marketing instincts, deep cultural fluency, and a proven ability to build marketing campaigns that drive audience engagement and influence behavior.

Illustrative Culture Campaigns include: WAY Campaign, One Million Strong, "Atlanta Changemakers"

How Your Will Contribute

Develop Go-to-Market Strategies

  • Develop integrated go-to-market strategies that translate movement priorities into measurable audience goals.
  • Define audience journeys and the optimal mix of messaging, content, channels, creators, partnerships, and activations to build awareness, credibility, social proof, and participation.
  • Establish campaign hypotheses, experimentation plans, and optimization strategies that continuously improve marketing effectiveness.

Lead Integrated Marketing

  • Lead end-to-end execution of integrated marketing strategies across internal capabilities, agency partners, and marketing channels.
  • Mobilize cross-functional teams around unified go-to-market plans, ensuring marketing efforts are integrated, timely, and aligned to campaign objectives.
  • Guide marketing decisions throughout execution, adapting strategies based on audience insights, performance, and changing market conditions.

Drive Cultural Marketing & Partnerships

  • Identify and activate culturally relevant opportunities - including creators, partnerships, platforms, communities, and experiences - that strengthen campaign relevance and audience engagement.
  • Develop partnership and activation strategies that authentically connect Stand Together's principles with audiences and generate credibility, social proof, and participation.
  • Advise internal teams on cultural trends, audience behavior, and emerging opportunities that strengthen marketing strategy and execution.

Optimize Marketing Performance

  • Define campaign measurement frameworks, learning agendas, and success metrics in partnership with Measurement teams and key business owners.
  • Lead test-and-learn initiatives that validate marketing hypotheses and optimize campaign performance.
  • Capture and apply audience insights and campaign learnings to strengthen future marketing strategies and organizational capability.

Lead Agency & Cross-Functional Collaboration

  • Lead agencies and cross-functional marketing teams in developing and delivering integrated marketing initiatives.
  • Build alignment across business stakeholders and marketing capabilities to ensure coordinated planning, execution, and shared accountability.
  • Foster a culture of collaboration, innovation, experimentation, and continuous improvement across internal teams and external partners
What You Will Bring
  • Exceptional go-to-market leadership, with the ability to translate strategic priorities into integrated marketing strategies that build awareness, credibility, social proof, participation, and measurable impact.
  • 7+ years of experience leading integrated marketing and go-to-market strategies that drive measurable business, brand, or social outcomes.
  • Deep understanding of cultural marketing, including music, sports, entertainment, creator ecosystems, and emerging audience trends.
  • Proven ability to develop integrated marketing strategies that connect messaging, content, creators, partnerships, and channels into cohesive audience experiences.
  • Experience leading agencies and influencing cross-functional teams within complex, matrixed organizations.
  • Strong analytical, strategic, and decision-making skills, using audience insights, experimentation, and measurement to optimize marketing performance.
  • Exceptional communication, stakeholder management, and cross-functional leadership skills.
  • Entrepreneurial mindset with a passion for building culturally relevant marketing that inspires participation and advances lasting social impact.
  • Ability to thrive in a highly collaborative, principle-based environment, influencing across teams, navigating ambiguity, and driving alignment without direct authority.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
What We Offer
  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
  • A meaningful career: Join a passionate community of over 1,400 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
$150,000 - $175,000 a year

For this role, the anticipated base salary range is $150,000-$175,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee's overall contribution to the organization.

Our Principles-Based Management (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations.

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success.  That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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