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Digital Director Jobs in Reston, VA (NOW HIRING)

Working America

Digital Director

Washington, DC · On-site

$118K/yr

Digital Director With 5.5 million members, Working America mobilizes working people who don't have the benefit of a union at work to fight for good jobs and a fair economy. As the community affiliate ...

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PLUS Communications

Digital Director

Arlington, VA · Hybrid

PLUS Communications is seeking a creative and hard-working Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day. Responsibilities ...

PLUS Pr

Digital Director

Arlington, VA · On-site

$90 - $110/hr

PLUS Communications is seeking a creative and hard-working Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day. The budgeted salary ...

PLUS Communications

Digital Director

Arlington, VA · On-site

PLUS Communications is seeking a creative and hard-working Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day. Responsibilities ...

PLUS Communications

Digital Director

Arlington, VA · On-site

PLUS Communications is seeking a creative and hard-working Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day. Responsibilities ...

Empower Strategies

Senior Director, Digital

Arlington, VA · On-site

$108 - $132/hr

Empower Strategies Consulting is seeking a creative and driven Senior Director to join an expanding Digital Strategy practice. This individual will play a key leadership role in developing innovative ...

Aristotle

Digital Design Director

Washington, DC · On-site

$90K - $135K/yr

Aristotle is looking for a Digital Design Director who can lead the creation of professional, audience-focused design across websites, digital campaigns, presentations, advertising, email, and ...

Socket.dev

Director, Digital Insights

Washington, DC · On-site

$166 - $180/hr

Intro to Position The Director of Digital Insights serves as the strategic compass for our digital ecosystem, establishing the insight engine that drives long-term portfolio growth and audience ...

Aristotle

Digital Design Director

Washington, DC · On-site

$90K - $135K/yr

Aristotle is looking for a Digital Design Director who can lead the creation of professional, audience-focused design across websites, digital campaigns, presentations, advertising, email, and ...

Aristotle

Digital Design Director

Washington, DC · On-site

$90K - $135K/yr

Aristotle is looking for a Digital Design Director who can lead the creation of professional, audience-focused design across websites, digital campaigns, presentations, advertising, email, and ...

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Digital Director information

See Reston, VA salary details

$49.4K

$127K

$204.4K

How much do digital director jobs pay per year?

As of Aug 25, 2026, the average yearly pay for digital director in Reston, VA is $127,003.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,400.00 and $156,100.00 per year, depending on experience, location, and employer.

What is a digital director?

A digital director is in charge of the digital strategy for one or more brands. As a digital director, your job is to manage all online marketing and social media efforts for your organization. Typical duties include designing the strategy, overseeing its implementation, and assessing its effectiveness. Other responsibilities are to assign tasks to team members, analyze marketing data, and interact with clients. This career requires a proven understanding of online marketing and branding, usually backed up by work experience in the field and a relevant college degree. Additional qualifications include strong analytical, communication, and management skills.

What is a digital director?

A Digital Director is a senior-level professional responsible for overseeing an organization's digital strategy and online presence. They manage digital marketing campaigns, coordinate web and social media initiatives, and ensure alignment with overall business objectives. Their role often involves leading a team of digital specialists, analyzing data to optimize performance, and staying up-to-date with emerging digital trends. Digital Directors play a key role in driving growth, enhancing brand visibility, and improving customer engagement through digital channels.

What are the key skills and qualifications needed to thrive as a digital director?

To thrive as a Digital Director, you need expertise in digital marketing strategy, analytics, and leadership, often supported by a relevant degree and substantial experience in digital roles. Familiarity with tools like Google Analytics, SEO platforms, CMS, and digital advertising systems, as well as certifications such as Google Ads or HubSpot, is typically required. Strategic thinking, effective communication, and the ability to inspire and manage cross-functional teams are critical soft skills. These competencies ensure the successful execution of digital initiatives that drive growth, brand engagement, and organizational objectives.

How does a digital director typically collaborate with other departments to achieve organizational goals?

As a Digital Director, collaboration with departments such as marketing, IT, sales, and creative teams is essential to align digital initiatives with overall business objectives. You’ll often lead cross-functional meetings, set shared KPIs, and ensure digital strategies integrate seamlessly with offline campaigns. Effective communication and project management skills are crucial, as you’ll need to balance competing priorities and facilitate buy-in from various stakeholders. This collaborative approach not only drives cohesive digital experiences but also supports organizational growth and innovation.

What is the difference between Digital Director vs Digital Marketing Manager?

AspectDigital DirectorDigital Marketing Manager
Required CredentialsBachelor's degree, often advanced degrees in marketing, business, or digital fields; extensive experienceBachelor's degree in marketing, communications, or related field; 3-5 years of experience
Work EnvironmentStrategic leadership in corporate or agency settings, overseeing multiple teamsExecuting marketing campaigns, managing digital channels, and analytics
Employer & Industry UsageUsed in large corporations, agencies, and brands focusing on digital strategyCommon in marketing departments across various industries

The Digital Director focuses on high-level digital strategy, overseeing teams and aligning digital initiatives with business goals. The Digital Marketing Manager handles day-to-day campaign execution and digital channel management. Both roles require digital marketing knowledge, but the Digital Director has a broader strategic scope and leadership responsibilities.

Does digital director media pay well?

Digital Directors typically earn a high salary due to their leadership role in managing digital marketing strategies, media campaigns, and teams. Salaries vary based on experience, industry, and location but generally range from $100,000 to over $200,000 annually in many markets.
More about Digital Director jobs

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The most popular types of Digital jobs in Reston, VA are:

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Digital Director jobs near you
Infographic showing various Digital Director job openings in Reston, VA as of August 2026, with employment types broken down into 84% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $129,015 per year, or $62 per hour.

Digital Director

Working America

Washington, DC • On-site

$118K/yr

Other

Medical, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Digital Director

With 5.5 million members, Working America mobilizes working people who don't have the benefit of a union at work to fight for good jobs and a fair economy. As the community affiliate of the AFL-CIO, we unite working people in urban and suburban communities around a shared economic agenda.

The Digital Director oversees all aspects of Working America's digital campaigns and infrastructure. The Digital Director works closely with Senior Directors to develop a coherent, data analytics-driven digital strategy aimed at maximizing the organization's organizing goals and objectives. The Digital Director is also responsible for developing and maintaining a digital community of interest among Working America members and advancing Working America's profile and interests in the digital area.

Reports to: Executive Director

Duties:

  • Oversee all aspects of the development, management, and oversight of Working America's digital campaigns and infrastructure;
  • Manage Working America's digital assets including but not limited to websites, email systems, SMS platforms, social media properties, digital advertising platforms, and other digital communications platforms;
  • Lead testing and audience analysis to develop insights to maximize engagement and responsiveness among Working America's audiences and subaudiences; Work with Research and Analytics Department to implement clinical experiments;
  • Direct research and development of emerging digital tools and tactics to enhance Working America's digital communications strategy; develop strategic opportunities that promote the organizational mission;
  • Analyze and report on digital metrics and use the data to make strategic recommendations to improve effectiveness; coordinate with programmatic teams to develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution;
  • Identify and implement strategies aimed at the recruitment, cultivation, and retention of Working America membership in the digital sphere;
  • Create, implement, and evaluate digital fundraising strategies;
  • Hire, supervise, evaluate, promote, and discipline all Digital staff;
  • Develop and implement trainings and systems for effective roll-out and use of new digital tools; manage standards on digital practices and stay up-to-date on compliance requirements;
  • Manage relationships with the digital staff of stakeholders including but not limited to the AFL-CIO, affiliate unions, and like-minded organizations;
  • Manage vendor relationships as needed;
  • Other duties as assigned.

Qualifications:

  • 5+ years of experience managing digital campaigns and infrastructure, preferably in the labor and / or political organizing space;
  • Experience with strategic planning and implementation of digital tools to support various organizing campaigns;
  • Advanced user knowledge of digital tools and platforms such as Action Network, Facebook, and Google;
  • Advanced user knowledge of mass communications technology like SMS, MMS, email, and voice calls;
  • Ability to work independently in politically-sensitive and high-pressure environments;
  • Ability to manage and direct staff and work across departments;
  • Excellent problem-solving and relational skills;
  • Strong written and verbal communication skills;
  • Ability to travel on a regular basis as needed;
  • Must be able to work irregular and long hours.

Location: Washington, DC

Position Type: Full-time/Regular FLSA classification: Exempt

The Step 1 salary is $118,416, with additional steps considered for candidates with experience and qualifications beyond what is required above. Includes medical insurance, paid time off, and 401(k) with employer contribution.

Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and strongly encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.

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