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About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.Learn more about Targethere.

Digital Strategy & Platform Right along with Target's distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiastwho'scurious about the guest and can see the shopping journey through their eyes? Thenyou'llhave success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms-including Target.com and thestorenetwork'sfulfillment capabilities. Here,you'llcollaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization,simplicityand intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient,reliableand instantly gratifying digital experience.

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that areeasy to use,easilymaintainedandhighly reliable. Product teams have one shared backlog that is inclusive of allproduct,technologyand design work.

As part of the Digital Data Product team, you will help evolve Target's digital measurement ecosystem: the standards, tagging, metadata, behavioral context and governance that make digital decisions faster and more trustworthy. You will partner with engineering, marketing, analytics, product, UX, privacy and business teams to translate measurement needs into clear tagging requirements, taxonomy standards, QA practices, adoption metrics and backlog priorities across Adobe Analytics, Customer Journey Analytics,Claravine,Fullstoryand related digital measurement platforms.

This is a hands-on, outcomes-oriented product role for someone ready to help shape the measurement capabilities that power better digital decisions across Target. You will own a defined area of the digital measurement product ecosystem, connecting tagging, taxonomy, metadata, behavioralanalyticsand data quality practices across tools such asClaravine,Fullstory, Adobe Analytics/Customer Journey Analytics across Target's Analytics & data ecosystem. The role balances practical delivery with product discovery, stakeholderpartnershipand a growing voice in how Target evolves from request-based tagging support toward reusable, governed, self-service measurement capabilities.

As a Product Manager, you will work in the product model and collaborate with your product team and key stakeholders to developobjectivesand outcomes for your product area. You will build product knowledge through discovery, stakeholder feedback, data quality signals, platform usage, behavioral insights, adoptionpatternsand operational pain points. You will use that information to prioritize a backlog focused on practical, high-value improvements to measurement consistency, taxonomy adoption, behavioral insightactivationand self-service enablement.

Within the team, you will serve as a product translator and capability owner for a defined slice of digital measurement, ensuringClaravine,Fullstory, Adobe Analytics, CJA, taxonomy, documentation and stakeholder needs connect into one coherent product ecosystem.

Success in this role will be measured by improvements in tagging quality, metadata completeness, taxonomy adoption, measurement defect resolution time, self-service usage, stakeholder confidence in digital data and the ability to turn behavioral insights into prioritized product or experience improvements.

What you will do:

• Maintainand refine a product backlog for a defined digital measurement product area, including user stories, acceptance criteria, prioritization rationale and clear outcomes for tagging, taxonomy,Claravine,Fullstoryand measurement operations.

• Support and improveClaravineworkflows, including taxonomy structures, naming conventions, metadata templates, validation rules, approval flows and adoption reporting.

• Partner with analytics and engineering teams to connectClaravinestandards to Adobe Analytics and Customer Journey Analytics use cases, including tracking-code quality, campaign metadata, classificationenrichmentand reusable reporting dimensions.

• Help evolve Fullstoryfrom a diagnostic tool into a repeatable source of behavioral insight for product discovery, friction analysis, conversiontroubleshootingand experience optimization.

• Translate business and product questions intoFullstoryuse cases, including segments, funnels, journey analysis, session replay workflows, custom events, userpropertiesand insight-to-action playbooks.

• Partner with engineering,analyticsand privacy teams tomaintainresponsible digital data capture practices, including data-layer mapping, tagging consistency, masking,consentand access considerations.

• Translate business questions and marketing or product measurement needs into clear requirements that support reliable analytics, decision-making and product backlog prioritization.

• Improve tagging governance, taxonomy documentation, lineage, QAroutinesand playbooks so teams can trust and reuse measurement data with less manual support.

• Triage and resolve data issues by coordinating root cause analysis, clarifying businesslogicand communicating status,trade-offsand recommendations to technical and non-technical partners.

• Enable self-service by creating clear documentation, standards, trainingmaterialsand stakeholder communications that reduce repeated manual support and increase adoption of measurement capabilities.

• Work iteratively in agile ways, delivering incremental improvements and using feedback loops to improve quality, usability, stakeholderadoptionand operational efficiency.