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How much do digital shopper jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for digital shopper in the United States is $18.33, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $21.88 per hour, depending on experience, location, and employer.

What is a digital shopper?

A Digital Shopper is a professional who helps consumers make online purchases, often by researching products, comparing prices, and providing recommendations. They may work for e-commerce companies, digital marketplaces, or as personal shopping assistants. Their role is to enhance the online shopping experience, streamline transactions, and ensure customers find the best deals and products for their needs. Digital Shoppers use technology and data analytics to identify trends and preferences, making the online buying process more efficient and personalized.

What are the key skills and qualifications needed to thrive as a digital shopper?

To thrive as a Digital Shopper, you need strong knowledge of online retail platforms, product sourcing, and market research, often supported by experience in e-commerce or merchandising. Familiarity with digital shopping tools, inventory management systems, and price comparison software is typically required. Attention to detail, strong organizational skills, and effective communication help you excel in managing orders and client expectations. These abilities ensure efficient, accurate purchases, enhancing customer satisfaction and business profitability.

How does a digital shopper typically collaborate with other teams to enhance the online customer experience?

Digital Shoppers frequently work alongside marketing, merchandising, and customer service teams to ensure a seamless and engaging online shopping journey. Collaboration often involves sharing customer feedback, coordinating on promotional campaigns, and refining product recommendations based on shopping trends. Close teamwork helps identify areas for improvement in the user experience and allows for quick implementation of new features or adjustments. This cross-functional approach is essential for staying competitive and meeting customer expectations in a fast-paced digital retail environment.

What is the difference between Digital Shopper vs E-commerce Associate?

AspectDigital ShopperE-commerce Associate
Required CredentialsHigh school diploma or equivalent; familiarity with online shopping platformsHigh school diploma; knowledge of e-commerce platforms and customer service
Work EnvironmentRetail stores, online shopping platforms, customer service settingsOnline retail websites, warehouses, customer support centers
Employer & Industry UsageRetail companies, online marketplaces

The Digital Shopper primarily focuses on browsing and purchasing products online, often providing feedback or reviews. In contrast, the E-commerce Associate handles order processing, customer inquiries, and managing online product listings. While both roles involve online retail, Digital Shoppers are more consumers, whereas E-commerce Associates are employees supporting the online sales process.

How to become a digital shopper?

To become a digital shopper, you should develop strong online research and communication skills, familiarize yourself with e-commerce platforms, and understand consumer behavior. Gaining experience through internships or entry-level positions in retail or customer service can also be beneficial, along with staying updated on digital marketing trends and tools.
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Digital Shopper jobs near you
Infographic showing various Digital Shopper job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $38,119 per year, or $18.3 per hour.

Shopper Marketing Manager

DUKE CANNON SUPPLY CO

Minneapolis, MN • On-site

Full-time

Medical, Dental, Retirement

Re-posted 19 days ago

Job description

Shopper Marketing Manager 

Duke Cannon Supply Co. is one of the fastest-growing brands in the men’s grooming category. Our mission is to give men the confidence to conquer their day…and smell great doing it.  We love what we do, and we are proud to give back a portion of our profits to the Veteran community via our Duke Cannon Veterans Fund.   

The Shopper Marketing Manager develops and executes shopper marketing strategies that drive conversion, household penetration, and basket size across Duke Cannon’s most strategic customers: Mass (Target, Walmart), Club, and E-commerce (Amazon, retailer.com). This role translates brand strategy into customer-specific in-store and digital experiences — from end-cap displays to A+ Amazon content — partnering closely with Sales, Brand, Creative, and Operations to win the shelf and grow the business at retail. 

PRIMARY RESPONSIBILITIES: 

Shopper Strategy & Annual Planning 

  • Develop annual shopper marketing plans aligned to brand, sales, and category objectives across Mass, Club and E-commerce/Amazon. 

  • Partner with Sales account leads to align shopper activation calendars to key retailer moments (Father’s Day, back-to-school, holiday, New year/New you). 

  • Marketing lead for all retail meeting needs (sizzle reels, surround plans, etc.) 

  • Input into category narratives and joint business plans to support customer line reviews. 

Program Development & Execution 

  • Lead end-to-end execution of shopper programs including, but not limited to, sampling, in-aisle signage, and POP. 

  • Manage retailer-specific creative briefs and oversee production with the internal creative team. 

  • Build and oversee the agency executing digital shopper programs across retailer media networks: Roundel (Target), Walmart Connect and Amazon.  

  • Initiates & Optimizes the creative for digital shelf: PDP content, A+ / Premium A+ content, brand store content, etc. Collaborating with the marketplace specialist to deploy assets.  

  • Develop test-and-learn frameworks for new channels, formats, and retailers. 

  • Own the relationship with key affiliate partners like ibotta & Fetch.  

Budget & Vendor Management 

  • Own the shopper marketing budget across assigned channels, including forecasting, accruals, invoice management, quarterly reconciliation and work with sales to have line of sight to Vendor income.  

  • Manage external vendors (sampling partners, retailer media agency, etc.) with clear scopes, timelines, and performance expectations. 

Insights & Performance 

  • Define program KPIs (incremental lift, ROAS, share gain, velocity, repeat rate) and lead post-program performance reviews. 

  • Recommend and gain alignment on retail media KPI’s and in year optimizations.  

  • Translate complex data into clear, action-oriented recommendations for cross-functional leadership. 

Cross-Functional Leadership 

  • Serve as the primary marketing liaison to Sales for key accounts; participate in customer line reviews and top-to-tops as needed. 

  • Collaborate with Brand, Creative, Trade, Sales Operations, and Supply Chain to ensure programs are strategic, on-brand, and operationally feasible. 

  • Champion the shopper's voice in brand and innovation discussions. 

QUALIFICATIONS: 

Required 

  • Bachelor’s degree in Marketing, Business, Communications, or related field. 

  • 5-7 years of CPG shopper marketing or customer marketing experience.  

  • Direct experience activating with Target and Walmart. Experience with Club and Amazon is a plus. 

  • Working knowledge of retailer media networks, media KPI’s, in-store programming production cycles, and digital shelf optimization. 

  • Experience overseeing a retail media agency.  

  • Demonstrated budget management and project management skills with multiple workstreams in flight. 

  • Strong communication skills — able to influence cross-functional partners and external retailer stakeholders. 

  • Proficiency in Microsoft Excel and PowerPoint; comfort with syndicated data tools and project management software. 

Preferred 

  • Experience in personal care, HBA, men’s grooming, or another adjacent category. 

  • Track record with growing or challenger brands in big box or club retail. 

  • Hands-on experience with Roundel, Walmart Connect, or Amazon Ads. 

  • Familiarity with Luminate, Amazon Brand Analytics, or Circana / Nielsen. 

Work Environment & Physical Requirements 

  • Hybrid: Remote on Monday & Friday, In-office Tues – Thursday at Duke Cannon HQ in Minneapolis, MN.  

  • Travel of approximately 15–20% to retailer headquarters (Minneapolis, Bentonville, Seattle), store visits, and industry events. 

  • Occasional lifting (up to 25 lbs) for in-store visits and display reviews. 

COMPANY CULTURE 

Duke Cannon Supply Co. offers a fast-paced environment where decisions are vetted quickly, and opportunities are relentlessly pursued.  We work hard, but we value flexibility as well.  We have an informal culture with an emphasis on having fun (its’ just soap), though we have the most fun when we win (who doesn’t?!)  The company’s leaders are dedicated to the growth and development of the team; as such, we want to ensure that our people have a rich and rewarding experience with unique opportunities to grow.   

Duke Cannon Supply Co.’s Main Lodge (aka the office) is in Minneapolis’ North Loop, one of the city’s most vibrant and walkable neighborhoods, with award-winning restaurants, fashionable boutiques, live music and Major League Baseball just steps away.  Our building is proud to have a decent gym with showers and towels, bike storage, plenty of coffee, and mediocre heating. 

SALARY AND BENEFITS 

Duke Cannon offers a competitive market salary and bonus based on role and professional experience. The salary range for this position is $95,000-105,000. Our benefits are top-notch and include health & dental insurance, HSA and 401k programs supported by regular company contributions, a tuition reimbursement program, and monthly parking stipend.  We also host monthly Team camaraderie events ranging from community service events to Lunch & Learns covering business, team, and industry topics….there are also plenty of impromptu happy hours if you don’t have to rush home to get the kids ready for hockey practice. 

Duke Cannon provides equal access to and opportunity in employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.  

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