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Digital Program Director Jobs in Anderson, SC (NOW HIRING)

Southern Tide

Digital Media Specialist

Greenville, SC · On-site

... program. The Digital Media Specialist will help drive the growth and execution of key digital ... With guidance from Director of Marketing, manage relationship with Oxford's Marketing Center of ...

Southern Tide

Digital Media Specialist

Greenville, SC · On-site

... program. The Digital Media Specialist will help drive the growth and execution of key digital ... With guidance from Director of Marketing, manage relationship with Oxford's Marketing Center of ...

Quest Global

Program Manager

Greenville, SC · Remote

$80K - $100K/yr

Influences through others; builds direct and "behind the scenes" support for ideas * Identifies ... and digital expertise. By bringing together technologies and industries, alongside the ...

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All JobsDigital Program JobsDigital Program Director JobsDigital Program Director Jobs in Anderson, SC

Digital Program Director information

See Anderson, SC salary details

$61.8K

$87.1K

$118.1K

How much do digital program director jobs pay per year?

As of Aug 4, 2026, the average yearly pay for digital program director in Anderson, SC is $87,109.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,700.00 and $106,600.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Anderson, SC look for? The top searched job categories for Digital Program Director jobs in Anderson, SC are:
What cities near Anderson, SC are hiring for Digital Program Director jobs? Cities near Anderson, SC with the most Digital Program Director job openings:
Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Anderson, SC as of July 2026, with employment types broken down into 76% Full Time, 20% Part Time, 2% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $87,109 per year, or $41.9 per hour.

Digital Media Specialist

Southern Tide

Greenville, SC • On-site

Full-time

Medical, Retirement, PTO

Posted 29 days ago

Job description

Southern Tide, LLC
At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.
We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!
The Digital Media Specialist is responsible for the management, development & optimization of Southern Tide's digital marketing program. The Digital Media Specialist will help drive the growth and execution of key digital marketing channels, specifically organic search, organic social and e-mail marketing, while also serving as the liaison between Southern Tide and Oxford's Marketing Center of Excellence for all paid media.
This position is in office, located in Southern Tide's downtown Greenville SC office.
Crew Position:
  • Develop full funnel strategy in partnership with Oxford Marketing Center of Excellence designed to meet revenue goals, propel new customer acquisition and increase brand awareness
  • With guidance from Director of Marketing, manage relationship with Oxford's Marketing Center of Excellence, including through day-to-day communication, status meetings, etc.
  • Partner with Digital Merchandising and Digital Analytics team members to identify key product categories and styles to support with digital marketing messages
  • Manage & develop campaign calendar for e-mail marketing, SMS, promotions, organic social & paid media channels and work closely with the Creative Content team to ensure parity with brand marketing initiatives.
  • Lead content planning process for paid media & organic social channels, including submitting creative and copywriting requests and ensuring assets align with specific tactics and targeting strategies.
  • Utilize customer data analytics to identify trends, insights, and opportunities, and implement data-driven strategies in marketing campaigns.
  • Partner with Oxford's Marketing Center of Excellence to ensure best practices, budget and ROAS targets are being met.
  • Analyze campaign performance by channel and across channels. Ensure ongoing optimization of digital marketing channels and drive YoY growth and healthy ROI.
  • Stay current on market trends, emerging technologies, and environmental climates that affect traffic and demand for online sales
  • Provide weekly and monthly reporting on KPI's as well as the creation of standard ad hoc reports to support the growing needs of the channel.
  • Manage relationships with social media agencies & establish key performance indicator (KPI) benchmarks across all organic channels, monitoring metrics routinely.
  • Manage written content for organic and paid media, as well as southerntide.com, specifically to produce copy & blog articles.
  • Additional Responsibilities:
    • Lead weekly calls with Oxford's Marketing Center of Excellence & agency partners
    • Partner with key members of the Merchandising, Creative Content and Digital Commerce teams to drive results
    • Complete deeper dive analyses into campaigns, tactics or channels as requested

You will love this job if you...
  • Have strong interpersonal and communication skills
  • Are detailed oriented with excellent collaboration skills
  • Are highly organized and able to efficiently multi-task in a fast-paced environment
  • Have a strong appetite to help a business grow
  • Have strong project management skills

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.
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