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Digital Program Director Jobs in Anderson, SC (NOW HIRING)

... program. The Digital Media Specialist will help drive the growth and execution of key digital ... With guidance from Director of Marketing, manage relationship with Oxford's Marketing Center of ...

... program. The Digital Media Specialist will help drive the growth and execution of key digital ... With guidance from Director of Marketing, manage relationship with Oxford's Marketing Center of ...

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Digital Program Director information

See Anderson, SC salary details

$61.8K

$87.1K

$118.1K

How much do digital program director jobs pay per year?

As of Jul 14, 2026, the average yearly pay for digital program director in Anderson, SC is $87,109.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,700.00 and $106,600.00 per year, depending on experience, location, and employer.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Anderson, SC look for? The top searched job categories for Digital Program Director jobs in Anderson, SC are:
What cities near Anderson, SC are hiring for Digital Program Director jobs? Cities near Anderson, SC with the most Digital Program Director job openings:
Infographic showing various Digital Program Director job openings in Anderson, SC as of July 2026, with employment types broken down into 81% Full Time, 17% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $87,109 per year, or $41.9 per hour.
Digital Program Coordinator

Digital Program Coordinator

Southern Tide

Greenville, SC • Hybrid

Full-time

Medical, Retirement, PTO

Posted 6 days ago


Job description

Southern Tide, LLC

At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.

We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!

This role is in office, located in Southern Tide's downtown Greenville office.
The Digital Program Coordinator is responsible for overseeing and advancing Southern Tide's customer loyalty program. This role encompasses the development and execution of the program's strategy, driving business objectives, and ensuring the effective reporting of program goals and outcomes.

Crew Position:

  • Oversee and manage the customer loyalty program from inception to execution.
  • In partnership with eCommerce Manager, develop and implement the overall strategy for the loyalty program, ensuring alignment with company goals.
  • Collaborate with Marketing and eCommerce to define the broader customer strategy for including new, returning, top and lapsed customers.
  • Create and maintain a KPI dashboard to track the business impact of the loyalty program and overall customer initiatives
  • Create a customer journey map to ensure ideal end-to-end journey for customer and report on performance and improvements.
  • Collaborate with eCommerce team to determine segmenting strategies for marketing campaigns and schedule campaigns accordingly
  • Lead surveying initiatives to understand customer behaviors and report on results.
  • Partner with third party agency to develop and implement SEO strategy for both content and technical SEO
  • Collaborate with third party agency to coordinate copy creation for PDPs, blogs, collections and other pages ensuring SEO objectives are met and voice is brand correct.
  • Partner with eCommerce and Marketing to implement direct mail program across ecommerce and collaborate with Marketing COE on reporting
  • Continuously monitor industry trends providing recommendations for improvements based on best practices.
  • Oversee the relationship with loyalty program vendors to ensure program success.
  • Collaborate with Marketing Center of Excellence on customer reporting and monitoring of overall customer KPIs.
  • Provide ongoing Ecommerce support as needed.
  • Supports eCommerce team to ensure an optimal customer experience that increases conversion, turn, and overall profit.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.

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