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Digital Optimization Manager Jobs in Raleigh, NC

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As ... optimization. * Design, build and manage A/B, multivariate and personalization tests using VWO and ...

WOWK-TV

Digital Executive Producer

Raleigh, NC

The Digital EP is a member of the newsroom management team and will play a critical role in ... Proficiency with CMS, analytics tools, SEO, social publishing, and digital video distribution

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

FatCat Strategies

Digital Marketing Intern

Raleigh, NC · On-site

... digital marketing strategies through real-life experience, then we have the internship for you ... optimization) and AI visibility management tasks * Follow internal processes to perform SEO ...

FatCat Strategies

Digital Marketing Intern

Raleigh, NC · On-site

... digital marketing strategies through real-life experience, then we have the internship for you ... optimization) and AI visibility management tasks * Follow internal processes to perform SEO ...

FatCat Strategies

Digital Marketing Intern

Raleigh, NC · On-site

... digital marketing strategies through real-life experience, then we have the internship for you ... optimization) and AI visibility management tasks * Follow internal processes to perform SEO ...

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Showing results 21-40

All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Raleigh, NC

Digital Optimization Manager information

See Raleigh, NC salary details

$14.1K

$90.3K

$159.4K

How much do digital optimization manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital optimization manager in Raleigh, NC is $90,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $111,300.00 per year, depending on experience, location, and employer.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are popular job titles related to Digital Optimization Manager jobs in Raleigh, NC?

For Digital Optimization Manager jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Digital Optimization Manager jobs in Raleigh, NC look for?

The top searched job categories for Digital Optimization Manager jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Digital Optimization Manager jobs?

Cities near Raleigh, NC with the most Digital Optimization Manager job openings:

Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $90,320 per year, or $43.4 per hour.

CRO Strategist

TriMark Digital

Raleigh, NC • On-site

$79K - $91K/yr

Full-time

Posted 15 days ago

Job description

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every website visitor through data-driven experimentation, user experience optimization and continuous testing. You'll develop and execute A/B and multivariate testing programs, uncover friction points across digital experiences, and translate user behavior into actionable recommendations that improve lead generation, revenue and overall marketing performance.
This role is ideal for someone who combines analytical thinking with creativity, understands customer psychology, and thrives on proving ideas through experimentation. You'll work closely with our Paid Media, Organic, Analytics, Design, Content, Development and Client Services teams to ensure every optimization supports broader business objectives.
RESPONSIBILITIES
  • Develop and lead comprehensive conversion rate optimization (CRO) strategies for a diverse portfolio of clients, aligning testing initiatives with broader marketing objectives and measurable business outcomes.
  • Own the end-to-end experimentation process, including research, hypothesis development, test prioritization, implementation, quality assurance, analysis and ongoing optimization.
  • Design, build and manage A/B, multivariate and personalization tests using
    VWO and other experimentation platforms to continuously improve website performance.
  • Create data-driven testing roadmaps by leveraging business goals, user behavior insights, analytics, customer feedback and opportunity sizing to prioritize high-impact initiatives.
  • Conduct comprehensive conversion audits to identify friction points, usability issues, messaging gaps and technical barriers across websites, landing pages and digital customer journeys.
  • Analyze quantitative and qualitative user behavior using platforms such as Google Analytics 4, Microsoft Clarity, Hotjar, VWO Insights, heatmaps, session recordings and funnel analysis to uncover optimization opportunities.
  • Develop strong, research-backed hypotheses rooted in customer psychology, behavioral science and performance data, ensuring every test has a clear objective and measurable success criteria.
  • Partner closely with UX designers, developers, strategists and digital marketers to translate insights into optimized user experiences and high-performing testing variations.
  • Evaluate experiment results using statistical significance and confidence intervals, translating findings into actionable recommendations that drive continuous performance improvements.
  • Optimize every stage of the customer journey, including landing pages, website navigation, lead generation forms, calls-to-action, ecommerce experiences, checkout flows and conversion funnels.
  • Collaborate with Paid Search, Paid Social, SEO, Email & SMS, Content and Analytics teams to ensure post-click experiences align with campaign messaging and maximize marketing ROI.
  • Monitor and report on key performance indicators including conversion rate, revenue per visitor, lead quality, engagement, form completion rate, customer acquisition efficiency and overall business impact.
  • Present testing strategies, experiment results and optimization recommendations to both clients and internal stakeholders through clear reporting, storytelling and executive-level presentations.
  • Stay informed on emerging CRO methodologies, UX best practices, accessibility standards, AI-powered optimization, personalization strategies and evolving consumer behavior to continually improve client performance.
  • Help establish and evolve TriMark Digital's CRO methodology, documentation, testing frameworks, QA processes and best practices to scale experimentation across the agency.
  • Support business development efforts by participating in website audits, CRO assessments and client pitches, helping demonstrate TriMark's performance-first approach to prospective clients.
  • Mentor team members and share knowledge across the agency, fostering a culture of experimentation, curiosity and continuous optimization.

EXPERIENCE REQUIRED
  • Bachelor's degree in Marketing, Analytics, Business, Psychology, Human-Computer Interaction or a related field.
  • 3-6+ years of experience in Conversion Rate Optimization, Digital Marketing, UX Optimization or Performance Marketing.
  • Hands-on experience with VWO (required) or equivalent experimentation platforms such as Optimizely, AB Tasty or Adobe Target.
  • Strong understanding of A/B testing methodology, experimentation frameworks and statistical significance.
  • Experience with Google Analytics 4 (GA4) and website analytics platforms.
  • Familiarity with user behavior tools such as Microsoft Clarity, Hotjar, Crazy Egg or similar platforms.
  • Experience optimizing websites, landing pages, lead generation funnels and ecommerce experiences.
  • Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
  • Understanding of UX principles, information architecture, user behavior and customer psychology.
  • Experience collaborating with designers and developers to implement testing initiatives.
  • Excellent presentation and communication skills with the ability to explain complex findings to both technical and non-technical audiences.
  • Agency experience preferred.

PREFERRED QUALIFICATIONS
  • Experience with Google Tag Manager and event tracking implementation.
  • Working knowledge of HTML, CSS and JavaScript sufficient to collaborate with developers and troubleshoot testing implementations.
  • Experience with Looker Studio, BigQuery or advanced reporting platforms.
  • Familiarity with heatmaps, session recordings, customer journey analysis and voice-of-customer research.
  • Experience optimizing B2B lead generation, ecommerce or subscription-based websites.
  • Knowledge of AI-powered optimization tools and personalization platforms.

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