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Digital Optimization Manager Jobs in Raleigh, NC

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing digital campaigns across multiple channels while ensuring alignment with client objectives. You'll ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing digital campaigns across multiple channels while ensuring alignment with client objectives. You'll ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... Fish Digital remains at the forefront of SEO innovation. What You Bring * A strong understanding of SEO principles and experience developing successful SEO strategies. * Proven ability to manage ...

TriMark Digital

Digital Designer

Raleigh, NC · On-site

... optimized for performance. Our ideal candidate is equal parts creative thinker and production ... You're comfortable managing multiple projects, collaborating across disciplines, and continuously ...

TriMark Digital

Digital Designer

Raleigh, NC · On-site

... optimized for performance. Our ideal candidate is equal parts creative thinker and production ... You're comfortable managing multiple projects, collaborating across disciplines, and continuously ...

TriMark Digital

Digital Designer

Raleigh, NC

... optimized for performance. Our ideal candidate is equal parts creative thinker and production ... You're comfortable managing multiple projects, collaborating across disciplines, and continuously ...

Genesys

Sr. Global SEO/GEO Strategist

Durham, NC · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Drive optimization of digital experiences for both traditional search engines and AI powered ... Background in enterprise scale website management or global digital marketing programs

Chiesi Group

Sr. Manager, Digital Marketing

Cary, NC · On-site

... continuous optimization across digital tactics. * In partnership with Omnichannel Marketing ... Invest in Personal Growth: * Partner with manager to build and execute an individualized ...

Dlapiper

Sr. Manager Digital Campaigns - Disputes

Raleigh, NC · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Summary As the Senior Manager Digital Campaigns - Disputes, in collaboration with and in support of ... Experience managing budgets and optimizing outcomes based on campaign results * Excellent ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As ... optimization. * Design, build and manage A/B, multivariate and personalization tests using VWO and ...

TriMark Digital

CRO Strategist

Raleigh, NC

$79K - $91K/yr

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As ... optimization. * Design, build and manage A/B, multivariate and personalization tests using VWO and ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Raleigh, NC

Digital Optimization Manager information

See Raleigh, NC salary details

$14.1K

$90.3K

$159.4K

How much do digital optimization manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital optimization manager in Raleigh, NC is $90,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $111,300.00 per year, depending on experience, location, and employer.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are popular job titles related to Digital Optimization Manager jobs in Raleigh, NC?

For Digital Optimization Manager jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Digital Optimization Manager jobs in Raleigh, NC look for?

The top searched job categories for Digital Optimization Manager jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Digital Optimization Manager jobs?

Cities near Raleigh, NC with the most Digital Optimization Manager job openings:

Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $90,320 per year, or $43.4 per hour.

Digital Marketing Manager

TriMark Digital

Raleigh, NC • On-site

Full-time

Re-posted 11 days ago

Job description

We're looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies across performance marketing channels while managing client relationships and campaign strategy. This role is ideal for someone who thrives in both strategic leadership and tactical implementation-leading campaigns while also rolling up their sleeves to execute digital marketing strategies that drive measurable results.
As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing digital campaigns across multiple channels while ensuring alignment with client objectives. You'll serve as the lead point of contact for key accounts, owning campaign execution, managing budgets and ensuring performance goals are met. In addition, you'll collaborate closely with internal specialists-paid media strategists, organic/SEO experts, content creators, developers and designers-to craft high-impact digital marketing initiatives.
Roles & Responsibilities
  • Strategize, manage, and execute digital marketing campaigns across paid and organic channels for assigned clients.
  • Maintain strong client relationships by proactively driving digital strategies aligned with business goals.
  • Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing.
  • Develop budget recommendations, campaign goals, and KPIs, ensuring clear performance tracking.
  • Hands-on execution of paid media, SEO, or other digital strategies as needed, in addition to managing internal specialists.
  • Continuously analyze and optimize campaign performance, providing actionable insights and recommendations.
  • Stay ahead of digital marketing trends to guide client strategies and internal best practices.
  • Lead client communication via meetings, reports, and strategic recommendations.
  • Support new client onboarding, case study development, and business development opportunities as needed.
  • Mentor and support Account Coordinators and Digital Strategists in growing their expertise.
  • Ensure all strategies align with performance goals and deliver measurable business impact.

Professional Skills & Qualifications
  • 7+ years of digital marketing experience with expertise in paid and/or organic strategies (agency experience preferred).
  • Strong knowledge of paid media (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) and/or organic search (SEO, content, and website optimization).
  • Proficiency in Google Analytics, Google Search Console, Google Ads, Meta Business Manager, and other key digital marketing platforms.
  • Experience managing digital marketing budgets with a proven track record of performance-driven results.
  • Ability to analyze data, identify insights, and optimize campaigns for better performance.
  • Up-to-date certifications in Google Analytics, Google Ads, or other relevant platforms (preferred).
  • Strong leadership skills with the ability to mentor and manage internal teams.
  • Excellent project management and multi-tasking skills in a fast-paced environment.
  • Experience in presenting strategy and performance insights to client leadership teams.
  • A problem-solving mindset with a focus on driving results and delivering client success.

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