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TAG Digital Marketing

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Digital Marketing Specialist

Orlando, FL · Remote

$55K - $65K/yr

Marketing Technology Specialist (U.S. Remote) As a Digital Marketing Specialist, you will combine creative and analytical skills to drive visibility, engagement, and performance across our digital ...

MSD Malaysia

$232 - $365/hr

The Executive Director, Digital Marketing Platforms is a senior leadership role within Digital ... You will drive major technology investment decisions and champion enterprise-wide transformations ...

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How much do digital marketing technology jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for digital marketing technology in the United States is $25.46, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $26.92 per hour, depending on experience, location, and employer.

What is digital marketing technology?

Digital marketing technology refers to the tools, platforms, and software used to plan, execute, and analyze digital marketing campaigns. This includes technologies for email marketing, social media management, content creation, search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics. These tools help businesses reach their target audiences more effectively, automate repetitive tasks, and measure the success of their marketing efforts. Adopting the right digital marketing technologies can improve efficiency, provide valuable insights, and deliver better returns on marketing investments.

What are the key skills and qualifications needed to thrive as a digital marketing technology specialist?

To thrive as a Digital Marketing Technology Specialist, you need a solid understanding of digital marketing concepts, data analytics, and web technologies, often supported by a degree in marketing, IT, or a related field. Proficiency with marketing automation platforms (like HubSpot or Marketo), CRM systems, analytics tools (such as Google Analytics), and relevant certifications are typically required. Strong problem-solving skills, adaptability, and effective communication help drive innovation and collaboration across teams. These skills are essential for designing and executing technology-driven marketing strategies that deliver measurable business results.

How does a digital marketing technology professional typically collaborate with other teams within an organization?

Digital Marketing Technology professionals work closely with marketing, IT, analytics, and creative teams to implement and optimize digital campaigns. They often serve as the bridge between marketers who design strategy and technical teams who manage platforms and data. Regular cross-functional meetings, project planning sessions, and collaborative tool usage are common, ensuring that all campaign elements—such as tracking, automation, and personalization—are seamlessly integrated. This collaborative approach helps align marketing objectives with technical capabilities, ultimately driving campaign effectiveness.

What is the difference between Digital Marketing Technology vs Digital Marketing Specialist?

AspectDigital Marketing TechnologyDigital Marketing Specialist
Required CredentialsTechnical certifications, marketing tools proficiencyMarketing degrees, communication skills
Work EnvironmentTech-focused, data-drivenCreative, campaign-focused
Employer & Industry UsageTech companies, marketing agenciesBrands, advertising agencies

Digital Marketing Technology roles focus on implementing and managing marketing tools and platforms, requiring technical skills. Digital Marketing Specialists develop and execute marketing campaigns, emphasizing creativity and strategy. Both roles are essential but differ in technical depth and daily tasks.

What careers are in digital marketing?

Careers in digital marketing include roles such as digital marketing manager, social media specialist, content marketer, SEO analyst, email marketing coordinator, and data analyst. These roles often require skills in analytics tools, content creation, and campaign management, with certifications like Google Analytics or HubSpot being beneficial.

What is a digital marketing technologist?

A digital marketing technologist is a professional who combines marketing knowledge with technical skills to implement and manage digital marketing tools, platforms, and data analytics. They often work with marketing automation, customer relationship management (CRM) systems, and data analysis tools to optimize marketing campaigns and improve digital engagement.

What jobs can a digital marketing technology professional do?

A digital marketing technology professional can work as a digital marketing analyst, marketing automation specialist, SEO/SEM specialist, social media manager, or data analyst. These roles involve managing marketing tools, analyzing data, optimizing campaigns, and implementing marketing automation platforms. Proficiency in marketing software, analytics tools, and coding skills can enhance job prospects in this field.
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Cities with the most Digital Marketing Technology job openings:

What states have the most Digital Marketing Technology jobs?

States with the most job openings for Digital Marketing Technology jobs include:

What job categories do people searching Digital Marketing Technology jobs look for?

The top searched job categories for Digital Marketing Technology jobs are:

Digital Marketing Technology jobs near you
Infographic showing various Digital Marketing Technology job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $52,948 per year, or $25.5 per hour.

Digital Marketing Specialist

Orlando, FL • Remote

TAG Digital Marketing
Marketing • 1 - 10 employees
Learn more about TAG Digital Marketingexternal

$55K - $65K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 24 days ago

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Job description

Marketing Technology Specialist (U.S. Remote)

As a Digital Marketing Specialist, you will combine creative and analytical skills to drive visibility, engagement, and performance across our digital channels. You'll own SEO and AEO (Answer Engine Optimization) efforts, manage email and SMS marketing programs, keep websites current and optimized, produce on-brand creative assets in Canva, and use AI-driven tools to work faster and smarter. You'll also be responsible for tracking performance and turning data into clear, actionable reporting.

About the Role:

As a Digital Marketing Specialist, you will combine creative and analytical skills to drive visibility, engagement, and performance across our digital channels. You'll own SEO and AEO (Answer Engine Optimization) efforts, manage email and SMS marketing programs, keep websites current and optimized, produce on-brand creative assets in Canva, and use AI-driven tools to work faster and smarter. You'll also be responsible for tracking performance and turning data into clear, actionable reporting.

Key Responsibilities:

SEO / AEO

  • Execute onsite and offsite SEO tasks, including keyword research, on-page optimization, and link-building support.
  • Optimize content and site structure for AI-driven answer engines (AEO) alongside traditional search
  • Monitor search and AI-visibility performance and recommend adjustments.

Reporting & Analytics

  • Build and maintain regular performance reports across SEO, email/SMS, website, and campaign channels.
  • Track key metrics, identify trends, and translate data into recommendations for stakeholders.
  • Maintain dashboards and reporting tools to support ongoing decision-making.

Email/SMS Marketing

  • Build, schedule, and manage email and SMS campaigns, including segmentation, automation, and A/B testing.
  • Monitor open rates, click-through rates, response rates, and conversions, and refine campaigns based on results.

Website Updates

  • Perform routine website updates, edits, and maintenance (WordPress or similar CMS).
  • Support landing page builds, form updates, and basic troubleshooting to ensure sites run smoothly.

Creatives / Canva

  • Design marketing creatives — social graphics, email/SMS visuals, ads, and web assets — primarily in Canva.
  • Ensure all creative output aligns with brand guidelines and campaign objectives.

AI Software

  • Use AI-driven tools and platforms to streamline content creation, research, reporting, and workflow efficiency.
  • Stay current on emerging AI marketing tools and recommend new applications for the team.

Qualifications:

  • 4-6 years of experience in digital marketing, with hands-on SEO and email/SMS marketing responsibility.
  • Working knowledge of AEO or a strong interest in adapting SEO practices for AI search environments.
  • Proficiency in Canva or similar design tools.
  • Experience with website content management systems (WordPress preferred).
  • Comfortable using AI-driven tools to enhance efficiency and output quality.
  • Strong analytical skills with experience building or interpreting marketing reports.
  • Excellent communication, problem-solving, and organizational skills.
  • Self-driven, detail-oriented, and adaptable to changing priorities.

What We Offer:

  • Full-time remote position with flexible scheduling.
  • Generous PTO policy and incentive bonuses.
  • Collaborative, fun work environment that values creativity and initiative.
  • Opportunities for specialization, advancement, and professional growth.

Company Description

TAG is a full-service digital marketing agency with over two decades of expertise in delivering results-driven online strategies. Since 1999, we’ve been helping businesses thrive in the ever-evolving digital landscape.

Our core services include Search Engine Marketing (SEM), Digital Advertising, Website Design and Development, Content Creation, Analytics, Conversion Optimization, Social Media Management, and Lead Nurturing. At TAG, we pride ourselves on crafting and managing customized digital marketing strategies that drive measurable results and maximize ROI for our clients.

We partner with businesses of all sizes, from Fortune 500 companies and national franchises to ambitious small business owners, offering tailored solutions to meet unique goals and challenges. Whether it’s scaling a national campaign or amplifying local presence, TAG is committed to driving success for our clients through innovation, expertise, and collaboration.