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Digital Marketing Technology Jobs (NOW HIRING)

SS&C

VP Digital Marketing

New York, NY · Hybrid

As a leading financial services and healthcare technology company based on revenue, SS&C is ... Job Title: VP of Digital Marketing Locations : New York, NY or Boston, MA | Hybrid Get To Know Us:

SS&C

VP Digital Marketing

Braintree, MA · Hybrid

As a leading financial services and healthcare technology company based on revenue, SS&C is ... Job Title: VP of Digital Marketing Locations : New York, NY or Boston, MA | Hybrid Get To Know Us:

Jobtailor

Director, Digital Media

Bentonville, AR · On-site

$150 - $190/hr

Partner across marketing, product, technology, analytics, and data science to drive business ... Digital marketing (for example, affiliate marketing, display advertising) * Leading a cross ...

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How much do digital marketing technology jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for digital marketing technology in the United States is $25.46, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $26.92 per hour, depending on experience, location, and employer.

What is digital marketing technology?

Digital marketing technology refers to the tools, platforms, and software used to plan, execute, and analyze digital marketing campaigns. This includes technologies for email marketing, social media management, content creation, search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics. These tools help businesses reach their target audiences more effectively, automate repetitive tasks, and measure the success of their marketing efforts. Adopting the right digital marketing technologies can improve efficiency, provide valuable insights, and deliver better returns on marketing investments.

What are the key skills and qualifications needed to thrive as a digital marketing technology specialist?

To thrive as a Digital Marketing Technology Specialist, you need a solid understanding of digital marketing concepts, data analytics, and web technologies, often supported by a degree in marketing, IT, or a related field. Proficiency with marketing automation platforms (like HubSpot or Marketo), CRM systems, analytics tools (such as Google Analytics), and relevant certifications are typically required. Strong problem-solving skills, adaptability, and effective communication help drive innovation and collaboration across teams. These skills are essential for designing and executing technology-driven marketing strategies that deliver measurable business results.

How does a digital marketing technology professional typically collaborate with other teams within an organization?

Digital Marketing Technology professionals work closely with marketing, IT, analytics, and creative teams to implement and optimize digital campaigns. They often serve as the bridge between marketers who design strategy and technical teams who manage platforms and data. Regular cross-functional meetings, project planning sessions, and collaborative tool usage are common, ensuring that all campaign elements—such as tracking, automation, and personalization—are seamlessly integrated. This collaborative approach helps align marketing objectives with technical capabilities, ultimately driving campaign effectiveness.

What is the difference between Digital Marketing Technology vs Digital Marketing Specialist?

AspectDigital Marketing TechnologyDigital Marketing Specialist
Required CredentialsTechnical certifications, marketing tools proficiencyMarketing degrees, communication skills
Work EnvironmentTech-focused, data-drivenCreative, campaign-focused
Employer & Industry UsageTech companies, marketing agenciesBrands, advertising agencies

Digital Marketing Technology roles focus on implementing and managing marketing tools and platforms, requiring technical skills. Digital Marketing Specialists develop and execute marketing campaigns, emphasizing creativity and strategy. Both roles are essential but differ in technical depth and daily tasks.

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Digital Marketing Technology jobs near you
Infographic showing various Digital Marketing Technology job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, and 4% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $52,948 per year, or $25.5 per hour.

Digital Marketing Specialist

Friedman Williams

New York, NY

Full-time

Re-posted 12 days ago

Job description

Job Description Must have legal marketing experience: We have an opening for a Digital Marketing Specialist in our New York office. The Digital Marketing Specialist will maximize digital engagement, drive and report demand, and help manage and support digital marketing technology procurement. The Digital Marketing Specialist will design and help implement Digital Marketing's go-to-market strategies, including for the Firm's website, social media platforms, and email initiatives.

In this capacity, the Digital Marketing Specialist will: Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals: collecting and analyzing better communications statistics, tighter focusing of our digital marketing communications, and analyzing and communicating new business leads across Digital Marketing channels, including web, email, and social media; Manage the Firm's most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting; Contribute to the Firm's social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms. Manage the Firm's paid social media program, including suggesting ways to increase ROI and effectiveness; Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity; Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior; Manage and maintain the Firm's digital platforms, including the Firm's website, social media accounts, and other marketing materials; Execute digital campaigns using marketing automation tools; Encourage adoption of social media as a marketing channel by the lawyers, and training to support its use; Manage campaigns and report analytics for the Firm's paid social media advertising; Work overtime as required; and Handle additional related projects as assigned. Proficiencies: Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts; Advanced knowledge of HTML and other Website technologies; Experience with managing and executing email campaigns; Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns; Expert-level proficiency in MS Office Suite and Adobe PDF Creator; Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar; and Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.

Qualifications: Bachelor's degree (preferred); At least 5 years of experience working in a corporate communications/professional services/digital marketing environment; and At least 5 years of experience coordinating and creating content for corporate intranets and websites. #L1-SG1

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