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Digital Marketing Operations Manager Jobs in Springfield, MA

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

Kosmos

Digital Marketing Manager

Hartford, CT

$70K - $100K/yr

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager. This role will support strategic growth initiatives through managing new advertising campaigns ...

FocusKPI

Marketing Operations Analyst

Hartford, CT · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Hartford, CT

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Springfield, MA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

Fine Fettle

Marketing Specialist

Hartford, CT · On-site

$60K - $65K/yr

Bachelor's degree in Marketing, Communications, Business, or a related field required. * 2+ years of experience in digital marketing, CRM, or marketing operations, preferably within retail, CPG ...

Fine Fettle

Marketing Specialist

Hartford, CT · Hybrid

Bachelor's degree in Marketing, Communications, Business, or a related field required. * 2+ years of experience in digital marketing, CRM, or marketing operations, preferably within retail, CPG ...

Ra

Marketing Analytics Manager

Hartford, CT

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Marketing Management & Operations etc. Who is proficient in Customer-level data analysis.

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All JobsDigital Marketing Operations JobsDigital Marketing Operations Manager JobsDigital Marketing Operations Manager Jobs in Springfield, MA

Digital Marketing Operations Manager information

See Springfield, MA salary details

$36.4K

$87.4K

$138K

How much do digital marketing operations manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for digital marketing operations manager in Springfield, MA is $87,412.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,300.00 and $99,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital marketing operations manager?

To thrive as a Digital Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and analytics, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analysis tools such as Google Analytics is essential. Strong organizational skills, leadership, and effective communication help drive cross-functional collaboration and project execution. These skills and qualities enable efficient management of complex digital campaigns, ensuring alignment with business goals and measurable results.

What are some common challenges faced by a digital marketing operations manager, and how can they be addressed?

Digital Marketing Operations Managers often encounter challenges such as coordinating complex campaigns across multiple channels, managing evolving marketing technologies, and ensuring effective collaboration between creative, analytics, and IT teams. To address these, managers typically implement robust project management tools, standardize processes, and foster open communication among stakeholders. Staying updated on digital trends and investing in ongoing training also helps in overcoming operational hurdles and driving campaign success.

What does a digital marketing operations manager do?

A Digital Marketing Operations Manager oversees the processes, technology, and teams that support digital marketing campaigns. They are responsible for streamlining workflows, managing marketing platforms, ensuring data quality, and tracking performance metrics. Their role bridges the gap between marketing strategy and execution by improving efficiency, integrating new tools, and enabling better decision-making through analytics. They also work closely with cross-functional teams to ensure marketing initiatives run smoothly and deliver measurable results.

What is the difference between Digital Marketing Operations Manager vs Digital Marketing Specialist?

AspectDigital Marketing Operations ManagerDigital Marketing Specialist
CredentialsTypically requires a bachelor’s degree in marketing, business, or related field; certifications like Google Analytics or HubSpot are commonSimilar credentials; often holds marketing or digital certifications
Work EnvironmentOversees marketing processes, manages teams, and coordinates campaignsExecutes marketing tasks, creates content, and manages specific campaigns
Employer & Industry UsageUsed across industries for managing marketing operations and workflowsCommonly employed in marketing departments for campaign execution

The Digital Marketing Operations Manager focuses on overseeing marketing processes and team coordination, while the Digital Marketing Specialist handles campaign execution and content creation. Both roles require similar credentials and are integral to marketing teams, but differ in scope and responsibilities.

What are popular job titles related to Digital Marketing Operations Manager jobs in Springfield, MA? For Digital Marketing Operations Manager jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Digital Marketing Operations Manager jobs in Springfield, MA look for? The top searched job categories for Digital Marketing Operations Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Digital Marketing Operations Manager jobs? Cities near Springfield, MA with the most Digital Marketing Operations Manager job openings:
Digital Marketing Operations Manager jobs near you
Infographic showing various Digital Marketing Operations Manager job openings in Springfield, MA as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $87,412 per year, or $42 per hour.

Digital Marketing Manager

Kosmos

Hartford, CT

$70K - $100K/yr

Full-time

Re-posted 15 days ago

Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).