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Strategic Marketing Manager Jobs in Springfield, MA

Synergis

Strategic Marketing Analyst

Sturbridge, MA · On-site

$135K - $150K/yr

TITLE: Manager, Strategic Market Analysis LOCATION: Norcross GA; Avon CT, Sommerset NJ, or ... Bachelor's degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field ...

Fine Fettle

Marketing Specialist

Hartford, CT · Hybrid

Build and deploy Alpine IQ (AIQ) email, SMS, and automation campaigns, with the exception of large-scale strategic CRM initiatives, which are managed by the Marketing Manager. * Manage basic AIQ ...

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Strategic Marketing Manager information

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$60.8K

$104.7K

$124.1K

How much do strategic marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for strategic marketing manager in Springfield, MA is $104,671.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,200.00 and $115,600.00 per year, depending on experience, location, and employer.

What is a strategic marketing manager?

A Strategic Marketing Manager is a professional responsible for developing, implementing, and overseeing long-term marketing strategies that align with a company's overall business goals. They analyze market trends, identify opportunities for growth, and coordinate marketing campaigns to build brand awareness and drive sales. Their role often involves collaborating with other departments, managing budgets, and tracking key performance metrics to ensure marketing efforts are effective and efficient.

What does a strategic marketing manager do?

A strategic marketing manager is responsible for planning and executing marketing strategies to establish brand consistency and increase sales for all types of companies. As a strategic marketing manager, your job duties include managing budgets, measuring KPIs, and calculating the return on investment for all marketing efforts. Other tasks include identifying target audiences and conducting market research. You communicate with various departments in the company, such as product management and sales, to ensure everyone is working toward the same goals. Many strategic marketing managers also work with other high-level managers to plan strategies and develop specific goals to define and ensure business success. Qualifications for this career include three or more years of industry experience, project management skills, and a bachelor’s degree, though a master’s degree is often preferred.

What are the key skills and qualifications needed to thrive as a strategic marketing manager, and why are they important?

To thrive as a Strategic Marketing Manager, you need expertise in market analysis, brand positioning, and campaign development, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is often required. Strong leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategy. These capabilities are essential for creating effective marketing initiatives that align with business objectives and drive organizational growth.

How does a strategic marketing manager typically collaborate with product development and sales teams?

As a Strategic Marketing Manager, you will work closely with both product development and sales teams to ensure that marketing strategies align with business objectives and customer needs. This collaboration often involves participating in product roadmap discussions, providing market insights, and developing go-to-market plans. You'll also coordinate with sales to gather feedback from the field, refine messaging, and support lead generation efforts. Effective cross-functional communication is crucial, as it helps drive product success and ensures a cohesive approach to market challenges.

Is a strategic marketing manager a high paying job?

Strategic marketing managers typically earn higher salaries compared to entry-level marketing roles, with compensation often reflecting experience, industry, and location. They usually hold advanced skills in market analysis, strategic planning, and may require certifications such as the Certified Marketing Executive (CME).
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Strategic Marketing Analyst

Synergis

Sturbridge, MA • On-site

$135K - $150K/yr

Other

Medical, Dental, Vision, Life, Retirement

Posted 4 days ago

Job description


TITLE: Manager, Strategic Market Analysis

LOCATION: Norcross GA; Avon CT, Sommerset NJ, or Sturbridge, MA

FTE


Responsibilities:

  • Lead B2B market sizing, forecasting, segmentation, and competitive assessments.
  • Monitor B2B industry trends, customer requirements, competitor activities, technology developments, and emerging market opportunities.
  • Lead generation of executive-ready reports, dashboards, newsletters, and strategic presentations.
  • Conduct primary and secondary research, including customer, partner, and industry analysis for B2B Competition.
  • Support product positioning, go-to-market planning, pricing discussions, and growth initiatives.
  • Participate in industry conferences, trade shows, webinars, and customer engagements to gather market and competitive intelligence.
  • Build and maintain market models, competitive profiles, and strategic databases.
  • Present findings and recommendations to senior leadership and cross-functional stakeholders.
  • Manage junior analysts and drive continuous improvement of intelligence processes.

Requirements:

  • Bachelor’s degree in Business, Marketing, Economics, Engineering, Data Analytics, or related field; MBA preferred.
  • 5–8 years of experience in market intelligence, market research, competitive analysis, strategy, or business insights.
  • Experience in optical fiber, connectivity, communications, networking, data center, or related technology industries preferred.
  • Strong analytical, presentation, and stakeholder management skills.
  • Experience with market research databases, BI tools, Excel, Power BI, Tableau, and CRM platforms.
  • Familiarity with application of strategic framework preferred.
  • Global minded and thrive to work in diverse cross-functional teams.

Preferred Experience:

  • Experience in optical fiber, connectivity, communications, networking, data center, or related technology industries.
  • Familiarity with application of strategic framework.
  • Global minded and thrive to work in diverse cross-functional teams.

The compensation range for this position is $135,000.00 to $150,000.00 (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k, and commuter benefits. Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For immediate consideration, please forward your resume to hbennett@Synergishr.com. If you require assistance or an accommodation in the application or employment process, please contact us at hbennett@Synergishr.com. Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital, and creative professionals. Learn more about Synergis at www.synergishr.com.

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