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Digital Marketing Manager Jobs in Rochester, MI (NOW HIRING)

Nextiny

Entry Level Digital Marketer

Warren, MI · On-site

We are looking for an entry-level Digital Marketer to join our team ... No prior marketing experience is necessary--we are happy to teach the necessary skills to help you ...

Crain

Marketing Manager

Detroit, MI · On-site

$70K - $100K/yr

Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels. * Manage integrated marketing plans, campaign calendars and project timelines ...

Ra

Marketing Analytics Manager

Detroit, MI

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

Sika AG

Digital Communications Manager

Madison Heights, MI · On-site

$80K - $100K/yr

Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation. * Manage key aspects of the Sika USA website , including content updates, and technical ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Rochester, MI

Digital Marketing Manager information

See Rochester, MI salary details

$33.6K

$80.7K

$127.5K

How much do digital marketing manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital marketing manager in Rochester, MI is $80,741.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $92,000.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Rochester, MI?

The most popular types of Digital Marketing jobs in Rochester, MI are:

What are popular job titles related to Digital Marketing Manager jobs in Rochester, MI?

For Digital Marketing Manager jobs in Rochester, MI, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Manager jobs in Rochester, MI look for?

The top searched job categories for Digital Marketing Manager jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Digital Marketing Manager jobs?

Cities near Rochester, MI with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 95% Full Time, and 5% Contract. Highlights an 83% In-person, and 17% Remote job distribution, with an average salary of $80,741 per year, or $38.8 per hour.

Digital Brand & Reputation Manager

Beztak

Farmington Hills, MI • On-site

Full-time

Medical, Life, Retirement, PTO

Re-posted 12 days ago

Beztak rating

5.5

Company rating: 5.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

190th of 209 rated real estate companies

Job description

Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand amp; Reputation Manager to join our team, in-person in Farmington Hills, MI.
The Digital Brand and Reputation Manager is responsible for protecting and enhancing Beztak’s online brand presence by ensuring every digital customer touchpoint reflects the company’s commitment to quality, service, and professionalism. This role leads Beztak’s online reputation strategy, oversees reputation management initiatives, and supports the integrity and effectiveness of customer-facing marketing assets across a portfolio of communities.

Working collaboratively with Marketing, Operations, and external partners, this position drives brand consistency, customer engagement, and continuous improvement by leveraging digital marketing best practices, data-driven insights, and emerging technologies. The ideal candidate is an organized, strategic thinker with exceptional communication skills, strong digital marketing knowledge, and a passion for delivering an exceptional online customer experience.
Competitive compensation is being offered!
ESSENTIAL FUNCTIONS:
Online Reputation Management
  • Lead Beztak’s online reputation strategy across all communities.
  • Manage review programs, customer engagement initiatives, and reputation platforms.
  • Monitor reputation trends and recommend opportunities to strengthen customer satisfaction and brand perception.
  • Leverage AI-powered tools and emerging technologies to improve efficiency while maintaining an authentic brand voice.
Digital Brand amp; Marketing Asset Management
  • Oversee customer-facing digital marketing assets to ensure accuracy, consistency, and alignment with brand standards.
  • Manage and maintain property marketing collateral, virtual marketing experiences, and related content.
  • Coordinate updates with internal teams, vendors, and external partners.
Marketing Analysis amp; Business Support
  • Lead or support marketing health assessments and property marketing evaluations.
  • Identify opportunities to improve marketing effectiveness and customer experience.
  • Develop recommendations and communicate findings to internal stakeholders.
Executive Presentations amp; Client Support
  • Develop professional presentations for business development, property analysis, and executive initiatives.
  • Partner with cross-functional teams to gather information and present marketing insights in a clear, compelling manner.
Platform Administration amp; Process Improvement
  • Administer assigned digital marketing platforms and vendor relationships.
  • Evaluate and implement process improvements that enhance operational efficiency and the digital customer experience.
  • Maintain documentation, best practices, and standards for assigned responsibilities.
PERSONAL QUALITIES:
  • Customer Service Orientation – extends to both internal and external customers.
  • Strong project management skills
  • Collaborative mindset
  • Confident and dynamic personality
QUALIFICATIONS AND EDUCATION:
  • Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar
  • 5 years of brand management experience
  • Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
  • Familiarity with AI-assisted marketing and customer engagement tools
  • Strong understanding of:
    • online reputation management
    • customer review strategy
    • digital brand consistency
  • Exceptional written communication and editorial judgment
  • Strong organizational skills and attention to detail
  • Ability to manage multiple properties/accounts and prioritize effectively
  • Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus
  • Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer
BEZTAK PERKS amp; BENEFITS:
Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don’t have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E’s: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team.
Some of our most popular benefits include:
  • 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
  • Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special
  • Life Insurance, provided at no cost to the employee.
  • Five medical plan options – several including a Health Savings Account with an employer contribution
  • Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
  • Employee Referral Program
  • Tuition Reimbursement Program

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