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Digital Marketing Manager Jobs in Rochester, MI (NOW HIRING)

Madonna University

Marketing Manager

Livonia, MI · On-site

Marketing Manger SUMMARY The Marketing Manager leads the strategy, execution, and optimization of ... Manage digital asset systems - Maintains an organized, searchable library of photos, videos, and ...

Crain

Marketing Manager

Detroit, MI

$70K - $100K/yr

Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels. * Manage integrated marketing plans, campaign calendars and project timelines ...

Ra

Marketing Analytics Manager

Detroit, MI

You will be using quantitative methods to assess the impact of offline and digital marketing. You ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

$80K/yr

Manage and oversee the daily activities of a content team which may include writers, graphic ... Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

Manage and oversee the daily activities of a content team which may include writers, graphic ... Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Rochester, MI

Digital Marketing Manager information

See Rochester, MI salary details

$33.6K

$80.7K

$127.5K

How much do digital marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for digital marketing manager in Rochester, MI is $80,741.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $92,000.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Rochester, MI?

The most popular types of Digital Marketing jobs in Rochester, MI are:

What are popular job titles related to Digital Marketing Manager jobs in Rochester, MI?

For Digital Marketing Manager jobs in Rochester, MI, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Manager jobs in Rochester, MI look for?

The top searched job categories for Digital Marketing Manager jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Digital Marketing Manager jobs?

Cities near Rochester, MI with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 95% Full Time, and 5% Contract. Highlights an 83% In-person, and 17% Remote job distribution, with an average salary of $80,741 per year, or $38.8 per hour.

Entry Level Digital Marketer

Nextiny

Rochester Hills, MI • On-site

Full-time

Re-posted 27 days ago

Job description

We are looking for an entry-level Digital Marketer to join our team. No prior marketing experience is necessary—we are happy to teach the necessary skills to help you succeed. This role is perfect for someone who is curious, detail-oriented, and enthusiastic about the digital marketing industry.

What You’ll Do

  • Assist in the development and execution of digital marketing strategies for clients.
  • Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools.
  • Conduct keyword research, optimize website content, and assist with SEO strategies.
  • Create and schedule engaging content for blogs, emails, and social media.
  • Analyze campaign performance and provide data-driven insights to improve marketing efforts.
  • Collaborate with the team to brainstorm creative ideas for client campaigns.
  • Stay up to date with the latest digital marketing trends and best practices.

What We’re Looking For

  • Bachelor’s degree in marketing, communications, business, or a related field 
  • A strong desire to learn and grow in digital marketing.
  • Excellent written and verbal communication skills.
  • A detail-oriented and organized mindset.
  • Ability to work both independently and collaboratively within a team.
  • Basic knowledge of digital marketing concepts is a plus but not required.

Why Join Us?

  • Hands-on training and mentorship in digital marketing.
  • Opportunities to grow within the company.
  • A supportive and collaborative team environment.
  • Exciting projects and a chance to make an impact.

If you’re excited about starting a career in digital marketing and want to be part of a team that values growth and learning, we encourage you to apply! All candidates must be Florida residents.

Apply