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Digital Content Marketing Manager Jobs in Rochester, MI

SS Digital Media

Digital Content Manager

Troy, MI · On-site

$80K/yr

Manage and oversee the daily activities of a content team which may include writers, graphic ... Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

Manage and oversee the daily activities of a content team which may include writers, graphic ... Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

Manage and oversee the daily activities of a content team which may include writers, graphic ... Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

Manage and oversee the daily activities of a content team which may include writers, graphic ... Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

This role supports the Digital Content Manager and collaborates with both the performance and ... Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

$60K/yr

This role supports the Digital Content Manager and collaborates with both the performance and ... Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

This role supports the Digital Content Manager and collaborates with both the performance and ... Bachelors degree in Advertising, Marketing, Communications, Public Relations or relevant field or ...

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All JobsDigital Content Marketing JobsDigital Content Marketing Manager JobsDigital Content Marketing Manager Jobs in Rochester, MI

Digital Content Marketing Manager information

See Rochester, MI salary details

$24.4K

$66.4K

$108.6K

How much do digital content marketing manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital content marketing manager in Rochester, MI is $66,380.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,100.00 and $78,200.00 per year, depending on experience, location, and employer.

What does a digital content marketing manager do?

A Digital Content Marketing Manager is responsible for planning, creating, and managing digital content that promotes a brand and engages target audiences online. They oversee content strategy, coordinate with writers and designers, and analyze performance metrics to optimize campaigns across platforms like websites, blogs, social media, and email. Their goal is to boost brand awareness, generate leads, and support business objectives through effective digital storytelling.

What are the key skills and qualifications needed to thrive as a digital content marketing manager?

To thrive as a Digital Content Marketing Manager, you need expertise in content strategy, SEO, analytics, and a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, CMS platforms (such as WordPress), and marketing automation software is typically required. Strong creativity, project management, and collaboration skills help you produce engaging content and lead cross-functional teams. These competencies drive brand visibility, audience engagement, and measurable business growth in a competitive digital landscape.

How does a digital content marketing manager typically collaborate with other departments to achieve campaign goals?

A Digital Content Marketing Manager works closely with teams such as design, SEO, product, and sales to ensure campaigns align with broader business objectives. Collaboration often involves regular meetings to coordinate messaging, share analytics, and adjust strategies based on performance data. By fostering open communication and aligning on key performance indicators, the manager ensures content supports brand consistency and maximizes audience engagement. This cross-functional teamwork is essential for creating unified and effective marketing campaigns.

What does a digital content marketing manager do?

As a digital content marketing manager, your job is to help develop strategies to manage online advertising campaigns. In this role, you may help create content and make decisions about hiring contractors and content creators. You also use analytics software to measure ad performance and determine the best ways to improve future marketing efforts. Digital content marketing managers often help manage social media strategies, create a marketing budget, and help drive user engagement to meet various advertising goals. Some people in this role work for individual companies, while others work with marketing agencies to manage ad campaigns on behalf of customers.

What is the difference between Digital Content Marketing Manager vs Content Strategist?

AspectDigital Content Marketing ManagerContent Strategist
Required CredentialsBachelor's in Marketing, Communications, or related field; experience in digital marketingBachelor's in Marketing, Communications, or related field; strong writing and analytical skills
Work EnvironmentCollaborates with marketing, design, and social media teams; manages campaignsResearches audience needs; develops content plans and messaging strategies
Employer & Industry UsageUsed across digital marketing agencies, brands, and media companiesCommon in marketing agencies, corporate marketing departments, and media firms

The Digital Content Marketing Manager focuses on executing digital campaigns, managing content across platforms, and analyzing performance. In contrast, the Content Strategist develops overarching content plans, ensuring messaging aligns with brand goals. Both roles require similar credentials and often work together, but their core responsibilities differ in execution versus planning.

More about Digital Content Marketing Manager jobs
What job categories do people searching Digital Content Marketing Manager jobs in Rochester, MI look for? The top searched job categories for Digital Content Marketing Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Content Marketing Manager jobs? Cities near Rochester, MI with the most Digital Content Marketing Manager job openings:
Digital Content Marketing Manager jobs near you
Infographic showing various Digital Content Marketing Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $66,380 per year, or $31.9 per hour.

Digital Content Manager

SS Digital Media

Troy, MI • On-site

$80K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description

The whole reason for our existence is to grow ourselves in order to grow those around us. This means exploring, failing, and trying again. We believe that through trial and error, the best ideas are born. This is why we promote Fearless Failure, allowing each team member to eliminate apprehension and go all-in on presenting a new idea, even if it doesn't end up successful.
We believe in radical transparency, a way of communication that puts everything on the table. Everyone has the opportunity and responsibility to provide feedback and speak freely, no matter who presented the idea. This practice is easy when the news is good. It's when friction and disagreements occur that transparency becomes more difficult, more necessary, and far more impactful.
Our environment is built on the fundamentals of safety and trust, not comfort. Comfort leads to complacency, and complacency leads to dull ideas. Through safety and trust, we allow each team member to present ideas with the knowledge that he or she will be heard. This has allowed us to move quickly and create a further impact on each other and our clients.
Summary:
SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and collaborate with the teams to create innovative ideas and support with all things digital execution.
Responsibilities may include:
  • Manage and oversee the daily activities of a content team which may include writers, graphic designers, videographers, and other industry professionals
  • Lead in creating copy for creative projects this may include short and long-form content (blogs, social media, ad copy, landing pages, etc.).
  • Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages, display ads, videos, and more
  • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year for various clients
  • Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
  • Timely response time to client communications, which may be outside of normal working hours at times
  • Support client communication as it relates to content and social. This will include supporting other senior team members, client experience managers, and leadership.
  • Writing and providing strategic insight into social media calendars for various clients
  • Support SEO audits as it relates to research and content
  • Content and creative copy optimization
  • Conduct keyword research and analysis to help drive the most valuable traffic
  • Ongoing review and analysis of client websites for areas that can be improved and optimized
  • Mine a vast number of data sources (surveys, Google Analytics reports, audits, user testing, etc.) to extract insights geared towards evaluating our clients SEO and content campaigns against various KPIs
  • Support preparing detailed client-facing monthly/quarterly metrics reports
  • Technical on-page SEO implementation
  • Strategic thinking and planning
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Editing, proofing + QA on projects
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
  • Be proactive in self-teach on your assigned platforms

The requirement details:
  • Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience
  • Excellent communication skills
  • Superb client management and customer service skills, including producing clear, error-free correspondence and the ability to articulate strategies and solutions in meetings
  • Ability to work creatively while managing a consistent workload
  • Ability to build rapport and have a positive attitude
  • Ability to work within a creative team environment
  • Self-driven, time management and planning skills in a fast-paced environment
  • The ongoing drive to do push the creative envelope and keep up with the latest digital trends
  • Willingness to learn and be adaptable to change
  • Strong organizational, time management, and analytical skills
  • Ability to work within a team and independently
  • Previous digital agency/marketing/advertising sales experience
  • SEO copywriting experience
  • Familiarity with Google Analytics, Search Console, and other analytic platforms
  • Demonstrated knowledge of data analysis tools and methodology
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concept
  • 1+ years of technical SEO experience
  • 2+ years of digital marketing experience
  • 3+ years of experience in copywriting
  • At least 3+ years of agency experience or in a similar role
  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
  • Expertise with using SEO best practices to write creative copy that includes effective keyword placement
  • Excellent verbal communication skills with a good command of the English language
  • Extremely computer literate, especially with how to write, interpret and edit HTML scripts
  • Advanced written communication skills and an ability to read copy in English
  • Experience with social media engagement strategies and best practices
  • Strong skills in creating original content that targets a specific audience and meets company objective
  • Basic technical knowledge of MS Office, Google Suite and WordPress

What We Offer
  • A fast-paced, ever-changing and exciting environment
  • A collaborative culture that embodies teamwork but where accountability is required
  • Full-time-hybrid, salary position + profit sharing

Compensation & Profit Sharing
SSDM offers a competitive salary range of $80,000+, commensurate with experience.
In addition, every team member receives annual profit sharing, beginning on your first day. You'll be 20% vested your first full year, increasing annually until fully vested at year five. Profit-sharing distributions are paid out in December as a lump sum-above and beyond your salary.
Benefits
We offer several medical plan options with SSDM contributing to premiums, plus dental and vision coverage.
401(k) Retirement Plan
Access to multiple 401(k) plan types, with a company match of up to 3% of your contributions. Available after your 90 days of employment.
Time Off
Paid Time Off (PTO): 15 days annually, available after 90 days of employment.
Paid Holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day.

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