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Digital Content Marketing Manager Jobs in Rochester, MI

Sika

Digital Communications Manager

Madison Heights, MI · On-site

$70 - $90/hr

Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation. * Manage key aspects of the Sika USA website, including content updates, and technical ...

Papa John's

Marketing

Livonia, MI · On-site

$15 - $18/hr

... Marketing Manager to elevate our brand presence across digital platforms. The ideal candidate will possess a passion for digital marketing, a keen eye for compelling content, and expertise in ...

Papa John's

Marketing

Livonia, MI · On-site

$15 - $18/hr

... Marketing Manager to elevate our brand presence across digital platforms. The ideal candidate will possess a passion for digital marketing, a keen eye for compelling content, and expertise in ...

Crain

Marketing Manager

Detroit, MI · On-site

$70K - $100K/yr

Oversee campaign execution across email, web, social media, digital advertising, print and other ... Experience leveraging AI-assisted marketing tools to improve campaign development, content creation ...

Tyler-Technologies-29572f8

Marketing Specialist

Troy, MI · On-site

$60 - $90/hr

... content, and manage projects from concept through completion. The ideal candidate is both ... Demonstrated experience executing integrated, multi-channel marketing programs, including digital ...

American Expedition Vehicles

Marketing Manager

Wixom, MI · On-site

$90 - $150/hr

... digital, and video assets. * Conceptualize and execute multichannel campaigns across the prospect ... Manage content and updates for customer and internal touch points, establish budget guidelines ...

Limitless East Marketing

Marketing Coordinator

Detroit, MI · On-site

$42K - $57K/yr

Coordinate and manage marketing events, webinars, and promotional activities * Assist with content ... Maintain and update the company's website and digital content * Support market research initiatives ...

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All JobsDigital Content Marketing JobsDigital Content Marketing Manager JobsDigital Content Marketing Manager Jobs in Rochester, MI

Digital Content Marketing Manager information

See Rochester, MI salary details

$24.4K

$66.4K

$108.6K

How much do digital content marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for digital content marketing manager in Rochester, MI is $66,380.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,100.00 and $78,200.00 per year, depending on experience, location, and employer.

What does a digital content marketing manager do?

A Digital Content Marketing Manager is responsible for planning, creating, and managing digital content that promotes a brand and engages target audiences online. They oversee content strategy, coordinate with writers and designers, and analyze performance metrics to optimize campaigns across platforms like websites, blogs, social media, and email. Their goal is to boost brand awareness, generate leads, and support business objectives through effective digital storytelling.

What does a digital content marketing manager do?

As a digital content marketing manager, your job is to help develop strategies to manage online advertising campaigns. In this role, you may help create content and make decisions about hiring contractors and content creators. You also use analytics software to measure ad performance and determine the best ways to improve future marketing efforts. Digital content marketing managers often help manage social media strategies, create a marketing budget, and help drive user engagement to meet various advertising goals. Some people in this role work for individual companies, while others work with marketing agencies to manage ad campaigns on behalf of customers.

What are the key skills and qualifications needed to thrive as a digital content marketing manager?

To thrive as a Digital Content Marketing Manager, you need expertise in content strategy, SEO, analytics, and a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, CMS platforms (such as WordPress), and marketing automation software is typically required. Strong creativity, project management, and collaboration skills help you produce engaging content and lead cross-functional teams. These competencies drive brand visibility, audience engagement, and measurable business growth in a competitive digital landscape.

How does a digital content marketing manager typically collaborate with other departments to achieve campaign goals?

A Digital Content Marketing Manager works closely with teams such as design, SEO, product, and sales to ensure campaigns align with broader business objectives. Collaboration often involves regular meetings to coordinate messaging, share analytics, and adjust strategies based on performance data. By fostering open communication and aligning on key performance indicators, the manager ensures content supports brand consistency and maximizes audience engagement. This cross-functional teamwork is essential for creating unified and effective marketing campaigns.

What is the difference between Digital Content Marketing Manager vs Content Strategist?

AspectDigital Content Marketing ManagerContent Strategist
Required CredentialsBachelor's in Marketing, Communications, or related field; experience in digital marketingBachelor's in Marketing, Communications, or related field; strong writing and analytical skills
Work EnvironmentCollaborates with marketing, design, and social media teams; manages campaignsResearches audience needs; develops content plans and messaging strategies
Employer & Industry UsageUsed across digital marketing agencies, brands, and media companiesCommon in marketing agencies, corporate marketing departments, and media firms

The Digital Content Marketing Manager focuses on executing digital campaigns, managing content across platforms, and analyzing performance. In contrast, the Content Strategist develops overarching content plans, ensuring messaging aligns with brand goals. Both roles require similar credentials and often work together, but their core responsibilities differ in execution versus planning.

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What job categories do people searching Digital Content Marketing Manager jobs in Rochester, MI look for?

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What cities near Rochester, MI are hiring for Digital Content Marketing Manager jobs?

Cities near Rochester, MI with the most Digital Content Marketing Manager job openings:

Digital Content Marketing Manager jobs near you
Infographic showing various Digital Content Marketing Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $66,380 per year, or $31.9 per hour.

Digital Content and Communities Assistant

Wayne State University

Detroit, MI

Full-time

Posted 17 days ago

Wayne State University rating

7.6

Company rating: 7.6 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

293rd of 631 rated colleges and universities

Job description

POSITION PURPOSE

Assistwith the development of WDET's digital content and communications toreach and build relationships with new audiences. Implement strategies to growWDET's online communities and engage members in a way that cultivates loyalty, user creativity and viral energy.
ESSENTIALJOB FUNCTIONS

  • Assist with the creation and incorporation of daily content into the WDET website.
  • Collaborate with a network of staff journalists; cultivate relationships with a network of diverse contributors and source out of housematerial for incorporation into daily content streams.
  • Assist in quality assurance of all digital content.
  • Develop brand defining communications across multiple social media, social networking and UGC outlets with niche web communities and blog.
  • Engage and grow a wide, diverse community of listener advocates and foster WDET's ability to learn and adaptthrough perpetual audience and community engagement.
  • Serve in a liaison and resource capacity and remain current with industry developments and trends. Assistin the gathering and preparation of data and audience analysis.
  • Perform related duties as assigned.

ADDITIONAL COMMENTS

Coordinate activities to provide content and increase participation in WDET's digital channels. Assist with the training andmotivation of internal and external contributors. This position reports directly to the Digital Manager.

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