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Digital Content Marketing Manager Jobs in Rochester, MI

EnthuZiastic

Growth Hacker - Remote

Warren, MI · Remote

Content Marketing: * Develop and distribute high-quality content that educates, informs, and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Tyler Technologies, Inc.

Marketing Specialist

Troy, MI · On-site

$55 - $75/hr

... content, and manage projects from concept through completion. The ideal candidate is both ... Demonstrated experience executing integrated, multi-channel marketing programs, including digital ...

EnthuZiastic

Growth Hacker - Remote

Warren, MI · On-site

Content Marketing: * Develop and distribute high-quality content that educates, informs, and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

General Wholesale, Inc.

Be Seen First

Marketing Specialist

Southfield, MI · On-site

$18 - $22/hr

Optimize digital assets for desktop and mobile. 4. Social Media & Content Marketing * Develop ... Manage multiple marketing projects simultaneously. * Coordinate internal marketing requests.

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Work closely with account management, design, development, content, sales, and agency leadership What We're Looking For * At least five years of professional digital marketing experience * At least ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Work closely with account management, design, development, content, sales, and agency leadership What We're Looking For * At least five years of professional digital marketing experience * At least ...

Noon Ecommerce

Marketing Director

Pleasant Ridge, MI · On-site

$120 - $180/hr

Work closely with account management, design, development, content, sales, and agency leadership What We're Looking For * At least five years of professional digital marketing experience * At least ...

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Showing results 41-60

All JobsDigital Content Marketing JobsDigital Content Marketing Manager JobsDigital Content Marketing Manager Jobs in Rochester, MI

Digital Content Marketing Manager information

See Rochester, MI salary details

$24.4K

$66.4K

$108.6K

How much do digital content marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for digital content marketing manager in Rochester, MI is $66,380.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,100.00 and $78,200.00 per year, depending on experience, location, and employer.

What does a digital content marketing manager do?

A Digital Content Marketing Manager is responsible for planning, creating, and managing digital content that promotes a brand and engages target audiences online. They oversee content strategy, coordinate with writers and designers, and analyze performance metrics to optimize campaigns across platforms like websites, blogs, social media, and email. Their goal is to boost brand awareness, generate leads, and support business objectives through effective digital storytelling.

What does a digital content marketing manager do?

As a digital content marketing manager, your job is to help develop strategies to manage online advertising campaigns. In this role, you may help create content and make decisions about hiring contractors and content creators. You also use analytics software to measure ad performance and determine the best ways to improve future marketing efforts. Digital content marketing managers often help manage social media strategies, create a marketing budget, and help drive user engagement to meet various advertising goals. Some people in this role work for individual companies, while others work with marketing agencies to manage ad campaigns on behalf of customers.

What are the key skills and qualifications needed to thrive as a digital content marketing manager?

To thrive as a Digital Content Marketing Manager, you need expertise in content strategy, SEO, analytics, and a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, CMS platforms (such as WordPress), and marketing automation software is typically required. Strong creativity, project management, and collaboration skills help you produce engaging content and lead cross-functional teams. These competencies drive brand visibility, audience engagement, and measurable business growth in a competitive digital landscape.

How does a digital content marketing manager typically collaborate with other departments to achieve campaign goals?

A Digital Content Marketing Manager works closely with teams such as design, SEO, product, and sales to ensure campaigns align with broader business objectives. Collaboration often involves regular meetings to coordinate messaging, share analytics, and adjust strategies based on performance data. By fostering open communication and aligning on key performance indicators, the manager ensures content supports brand consistency and maximizes audience engagement. This cross-functional teamwork is essential for creating unified and effective marketing campaigns.

What is the difference between Digital Content Marketing Manager vs Content Strategist?

AspectDigital Content Marketing ManagerContent Strategist
Required CredentialsBachelor's in Marketing, Communications, or related field; experience in digital marketingBachelor's in Marketing, Communications, or related field; strong writing and analytical skills
Work EnvironmentCollaborates with marketing, design, and social media teams; manages campaignsResearches audience needs; develops content plans and messaging strategies
Employer & Industry UsageUsed across digital marketing agencies, brands, and media companiesCommon in marketing agencies, corporate marketing departments, and media firms

The Digital Content Marketing Manager focuses on executing digital campaigns, managing content across platforms, and analyzing performance. In contrast, the Content Strategist develops overarching content plans, ensuring messaging aligns with brand goals. Both roles require similar credentials and often work together, but their core responsibilities differ in execution versus planning.

More about Digital Content Marketing Manager jobs

What job categories do people searching Digital Content Marketing Manager jobs in Rochester, MI look for?

The top searched job categories for Digital Content Marketing Manager jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Digital Content Marketing Manager jobs?

Cities near Rochester, MI with the most Digital Content Marketing Manager job openings:

Digital Content Marketing Manager jobs near you
Infographic showing various Digital Content Marketing Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $66,380 per year, or $31.9 per hour.

Inbound Marketing Specialist

General Wholesale Inc

Southfield, MI • On-site

$50 - $70/hr

Other

Re-posted 27 days ago

Job description

I. Overview

General Wholesale Inc. is seeking a creative, strategic, and results-driven Marketing Specialist to lead the company's marketing initiatives, strengthen brand awareness, and produce high-quality digital and print marketing materials. The Marketing Specialist will develop campaigns, create engaging content, support sales initiatives, and maintain a consistent brand identity across all communication channels. The ideal candidate is highly proficient in Figma, Canva Pro, and Adobe Creative Suite.

This role is an on-site role.

Pre-employment requirement: A background check.

II. Scope of Services Required 1. Marketing Strategy & Brand Management
  • Develop and execute marketing strategies aligned with company objectives.
  • Maintain and strengthen the General Wholesale Inc. brand identity.
  • Create marketing campaigns to generate leads and increase customer engagement.
  • Assist with product launches, promotions, and seasonal campaigns.
  • Conduct competitor and market research.
  • Monitor marketing trends and recommend new initiatives.
2. Graphic Design & Visual Content
  • Design social media graphics and promotional campaigns.
  • Create brochures, flyers, catalogs, banners, and sales materials.
  • Design email marketing templates.
  • Develop digital advertisements for Meta, Google, and LinkedIn.
  • Produce product presentations and corporate materials.
  • Ensure all marketing assets follow company branding guidelines.
3. Website & Digital Media
  • Design website banners and landing pages using Figma.
  • Create UI mockups and marketing wireframes.
  • Collaborate with developers to improve website user experience.
  • Maintain website graphics and promotional content.
  • Optimize digital assets for desktop and mobile.
4. Social Media & Content Marketing
  • Develop monthly social media calendars.
  • Create content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Design reels, stories, promotional videos, and campaigns.
  • Write compelling marketing copy.
  • Monitor analytics and optimize performance.
5. Sales & Marketing Support
  • Design sales presentations and pitch decks.
  • Produce product catalogs and promotional literature.
  • Create trade show and event marketing materials.
  • Support the sales team with branded proposals.
  • Coordinate campaigns with vendors and suppliers.
6. Ongoing Marketing Support
  • Manage multiple marketing projects simultaneously.
  • Coordinate internal marketing requests.
  • Update marketing materials as products evolve.
  • Maintain organized marketing and design files.
III. Key Responsibilities
  • Develop and implement annual and quarterly marketing plans.
  • Collaborate with management and sales teams to support business growth.
  • Design professional marketing materials for digital and print.
  • Maintain consistent branding across all platforms.
  • Create engaging visual content that increases customer engagement.
  • Assist in product photography, promotional videos, and digital storytelling.
  • Analyze campaign performance and recommend improvements.
  • Stay current with marketing technologies and design best practices.
IV. Required Skills & Qualifications
  • Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field (or equivalent experience).
  • Minimum 3 years of experience in marketing and graphic design.
  • Strong portfolio showcasing marketing campaigns and design work.
  • Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.
  • Experience creating B2B and B2C marketing campaigns.
  • Excellent understanding of branding, typography, color theory, and layout.
  • Strong communication, organization, and time-management skills.
  • Ability to manage multiple projects and meet deadlines.
V. Preferred Personal Attributes
  • Creative and detail-oriented.
  • Self-motivated and proactive.
  • Strong problem-solving skills.
  • Collaborative team player.
  • Passionate about branding and marketing innovation.
  • Thrives in a fast-paced environment.
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