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Remote Destination Marketing Organization Dmo Jobs in Rochester, MI

Kobie Marketing

Director, Product

Detroit, MI · Remote

$238K - $249K/yr

As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in ... Define Kobie's data product portfolio with a clear focus on marketing, loyalty, and customer ...

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All JobsDestination Marketing Organization Dmo JobsRemote Destination Marketing Organization Dmo JobsRemote Destination Marketing Organization Dmo Jobs in Rochester, MI

Remote Destination Marketing Organization Dmo information

See Rochester, MI salary details

$29K

$87.1K

$161.5K

How much do remote destination marketing organization dmo jobs pay per year?

As of Aug 29, 2026, the average yearly pay for remote destination marketing organization dmo in Rochester, MI is $87,125.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,200.00 and $128,900.00 per year, depending on experience, location, and employer.

What is a remote Destination Marketing Organization (DMO)?

A Remote Destination Marketing Organization (DMO) is an entity that promotes a specific location as an attractive travel destination, but operates primarily or entirely online without a physical office in the destination itself. These organizations use digital marketing strategies, virtual meetings, and online resources to attract tourists, manage campaigns, and collaborate with local stakeholders. Remote DMOs are especially important for smaller destinations or during times when in-person operations are challenging, allowing them to reach a global audience efficiently. Their main goal is to boost tourism, support local businesses, and enhance the destination's brand image.

How does a remote position in a Destination Marketing Organization (DMO) typically collaborate with local tourism partners and stakeholders?

In a remote DMO role, collaboration with local tourism partners such as hotels, attractions, and event organizers is key to success. Communication is often managed through regular virtual meetings, email updates, and project management platforms to ensure alignment on campaigns and initiatives. Building strong relationships remotely requires proactive outreach, clear documentation, and responsiveness to partner needs. While face-to-face interactions may be less frequent, remote team members frequently participate in webinars, virtual site tours, and online networking to stay engaged with the community. This digital-first approach allows for broader stakeholder inclusion and flexibility, but it also demands excellent communication and organizational skills.

What are the key skills and qualifications needed to thrive as a remote Destination Marketing Organization (DMO) professional, and why are they important?

To thrive as a Remote Destination Marketing Organization professional, you need expertise in tourism marketing, content creation, digital strategy, and a solid understanding of destination branding, often supported by a degree in marketing, tourism, or communications. Familiarity with tools like CRM systems, social media management platforms, analytics software, and email marketing systems is crucial. Strong project management, creativity, and communication skills help you build partnerships and engage diverse audiences remotely. These abilities are essential to effectively promote destinations, attract visitors, and drive economic growth in a competitive tourism market.

What is the difference between Remote Destination Marketing Organization Dmo vs Remote Tourism Marketing Coordinator?

AspectRemote Destination Marketing Organization DmoRemote Tourism Marketing Coordinator
CredentialsMarketing or tourism-related degrees, certificationsMarketing, communications, or tourism degrees
Work EnvironmentCollaborates with local businesses, government, tourism boardsSupports marketing campaigns, manages social media, outreach
Employer & IndustryDestination marketing organizations, tourism boardsTravel agencies, tourism companies, hospitality industry

While both roles focus on promoting tourism, a Remote Destination Marketing Organization Dmo works at a regional or destination level, coordinating efforts to attract visitors. A Remote Tourism Marketing Coordinator typically handles specific marketing campaigns for travel brands or agencies. The Dmo has a broader scope involving multiple stakeholders, whereas the coordinator focuses on executing marketing strategies within a company or agency.

What are the most commonly searched types of Destination Marketing Organization Dmo jobs in Rochester, MI?

The most popular types of Destination Marketing Organization Dmo jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Remote Destination Marketing Organization Dmo jobs?

Cities near Rochester, MI with the most Remote Destination Marketing Organization Dmo job openings:

Remote Destination Marketing Organization Dmo jobs near you
Infographic showing various Remote Destination Marketing Organization Dmo job openings in Rochester, MI as of June 2026, with employment types broken down into 93% Full Time, and 7% Contract. Highlights an 100% Remote job distribution, with an average salary of $87,125 per year, or $41.9 per hour.

Group Strategy Manager, Marketing Applied Sciences - Customer Care and Aftersales

General Motors

Warren, MI • Remote

$134K - $207K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 307 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,313 frontline employees who took The Breakroom Quiz

Job description

Job Description

The Role

The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals.

As the Group Strategy Manager, you will lead marketing measurement and optimization for the Customer Care and Aftersales (CCA) brand and serve as the primary liaison between brand stakeholders, MAS, and technical teams.

You will lead a cross-functional squad of analytics strategists focused on marketing analytics, media optimization, audience strategy, and enterprise data and analytics platforms. Success in this role requires exceptional business acumen, strategic thinking, and the ability to translate complex data into actionable recommendations that accelerate decision-making and improve marketing performance.

What You'll Do

  • Lead and coordinate the CCA squad as the single point of contact between the brand, MAS, and other technical teams.

  • Oversee marketing analytics initiatives spanning campaign optimization, audience selection, consumer engagement, and media performance measurement.

  • Identify, prioritize, and execute high-impact analytics projects that improve marketing performance and ensure seamless delivery.

  • Lead reporting and translate data-driven insights into clear strategic recommendations for CCA marketing leaders.

  • Drive adoption of next-best actions and advanced analytics methodologies across the CCA marketing organization.

  • Manage squad resource allocation, project prioritization, and delivery dependencies to maximize impact and efficiency.

  • Build strong relationships with brand stakeholders and stay current on performance marketing, media optimization, and marketing measurement trends to advance innovation.

Your Skills & Abilities (Required Qualifications)

  • Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field.

  • At least 7 years of experience in Marketing Analytics, Performance Marketing, or a related strategic analytics role.

  • At least 2 years of experience leading cross-functional teams in marketing measurement, media optimization, audience strategy, or a related discipline.

  • Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization.

  • Proficiency in Python, SQL, and data visualization tools.

  • Experience with marketing technology platforms, media measurement tools, and performance marketing channels.

  • Demonstrated ability to manage complex analytics projects from concept through implementation with measurable business impact.

  • Excellent communication and presentation skills, including the ability to influence technical teams and senior brand leadership.

  • Strong business consulting skills, including the ability to frame strategic problems and develop data-driven solutions.

  • Ability to work in a fast-paced environment while maintaining attention to detail and high-quality standards.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Master's degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field.

  • Experience in automotive marketing or consumer durables.

  • Experience working with enterprise data and analytics platforms in a large, complex organization.

  • Experience leading marketing measurement and optimization programs for a major consumer brand.

The salary range for this role is ($134,700 - $207,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Working at General Motors

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About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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