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Digital Marketing Manager Jobs in Boca Raton, FL

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Digital Marketing Manager information

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$34.5K

$83K

$131K

How much do digital marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for digital marketing manager in Boca Raton, FL is $82,992.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,800.00 and $94,600.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Boca Raton, FL?

The most popular types of Digital Marketing jobs in Boca Raton, FL are:

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For Digital Marketing Manager jobs in Boca Raton, FL, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Manager jobs in Boca Raton, FL look for?

The top searched job categories for Digital Marketing Manager jobs in Boca Raton, FL are:

What cities near Boca Raton, FL are hiring for Digital Marketing Manager jobs?

Cities near Boca Raton, FL with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Boca Raton, FL as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,992 per year, or $39.9 per hour.

Marketing Manager - Sotheby's International Realty - Palm Beach, FL

Anywhere

Palm Beach, FL • On-site

Full-time

Re-posted 7 days ago

Job description

Sotheby's International Realty is seeking a highly organized, client-focused, and strategically minded Marketing Manager to support our Palm Beach and Wellington brokerage business. This role serves as a trusted marketing advisor to our sales professionals, helping them effectively leverage the firm's marketing tools, digital platforms, and brand resources to grow their businesses and elevate the client experience.

The Marketing Manager will play a key role in driving adoption and integration of the company's new Home Platform ecosystem, serving as both a strategic consultant and day-to-day resource for agents and staff. The successful candidate will combine strong relationship management skills with a deep understanding of digital marketing, CRM platforms, marketing technology, and luxury branding.

This individual will oversee one direct report and work closely with brokerage leadership, regional marketing colleagues, and corporate teams to deliver best-in-class marketing support across a fast-paced, high-performing luxury real estate environment.

The ideal candidate is a proactive problem-solver who thrives in a service-oriented culture, communicates effectively with a wide range of stakeholders, and can seamlessly balance long-term strategic initiatives with daily execution.

Agent Marketing Strategy & Advisory

  • Serve as a strategic marketing partner to Palm Beach and Wellington sales professionals and teams, providing guidance on branding, digital marketing, advertising, communications, and business development initiatives.
  • Deliver exceptional one-on-one marketing support, helping advisors identify opportunities to strengthen their marketing efforts and achieve business goals.
  • Advise agents on best practices related to digital presence, CRM utilization, email marketing, social media, paid media, and client engagement.
  • Support high-profile listings, significant client opportunities, and new business presentations as needed.
  • Partner with brokerage leadership to develop marketing strategies that support office growth, recruitment, retention, and agent productivity.

Digital Platforms & Home Platform Adoption

  • Lead regional implementation, adoption, and ongoing optimization of the Home Platform ecosystem across brokerages.
  • Serve as the primary subject matter expert for Home Platform tools, functionality, workflows, and best practices.
  • Develop and execute training, communication, and change management initiatives to drive platform adoption and engagement.
  • Identify opportunities to improve workflows, increase efficiencies, and streamline marketing and operational processes through technology.
  • Collaborate with corporate product, technology, and marketing teams to communicate feedback, identify challenges, and advocate for agent needs.
  • Monitor platform utilization, adoption metrics, and user feedback to identify trends and areas for improvement.

Team Leadership & Operations

  • Lead, mentor, and develop one direct report, fostering a collaborative, service-oriented, and solutions-focused team culture.
  • Oversee prioritization, delegation, and workflow management to ensure timely and accurate delivery of marketing support and services.
  • Establish and refine operational processes that improve efficiency, consistency, and client experience.
  • Ensure adherence to brand standards, company policies, and established marketing procedures.

  • Create and manage marketing materials, presentations, campaigns, and listing launches.

Training & Communication

  • Lead onboarding and ongoing education for agents and staff on company marketing tools, systems, and resources.
  • Deliver presentations, workshops, and training sessions at sales meetings and office events.
  • Develop educational materials, documentation, and communications that promote best practices and increase utilization of marketing resources.
  • Communicate new initiatives, product enhancements, and company programs to agents and leadership.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field preferred.
  • 5+ years of professional marketing experience required; luxury real estate, hospitality, lifestyle, or luxury brand experience strongly preferred.
  • Previous team leadership or management experience.
  • Demonstrated experience with CRM systems, marketing technology platforms, and digital marketing tools.
  • Experience leading technology adoption, change management, or training initiatives is highly preferred.
  • Exceptional relationship-building, communication, presentation, and client service skills.
  • Experience managing vendors, events, sponsorships, and marketing budgets.
  • Proficiency in Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and digital marketing platforms.
  • Strong organizational and project management skills with exceptional attention to detail.
  • Strategic thinker who thrives in a fast-paced, collaborative environment and is equally comfortable operating at both a strategic and tactical level.

Sotheby's International Realty is one of the world's most prestigious names in real estate and this luxury real estate franchise network was created in 2004. Since that time it has grown to approximately 990 franchise and company owned offices globally and over 24,000 independent sales associates in 75 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house. Sotheby's International Realty is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc.(NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estateBetter Homes and Gardens Real Estate,Century 21,Coldwell Banker,Coldwell Banker Commercial,Corcoran,ERA, andSotheby's International Realty , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together.  Read more about our company culture and values in our annual Impact Report.  

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

  • Great Place to Work
  • Forbes World's Best Employers
  • Newsweek World's Most Trustworthy Companies
  • Ethisphere World's Most Ethical Companies


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