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Digital Marketing Executive Jobs in Reston, VA (NOW HIRING)

shrm

Senior Specialist, Digital Marketing

Alexandria, VA · On-site

$83K - $103K/yr

Summary The Senior Specialist, Digital Marketing is a versatile, hands-on marketer responsible for ... CID (Center for Inclusion & Diversity), CEO Academy and SHRM Linkage), the Senior Specialist ...

Darktrace

Director, Digital Marketing

Arlington, VA · On-site

Director, Digital Marketing/ Performance Media Darktrace is a global leader in AI-driven ... Develop executive-facing performance dashboards and reporting that communicate business impact and ...

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SHRM

Senior Specialist, Digital Marketing

Alexandria, VA · Hybrid

$90K - $100K/yr

Overview The Senior Specialist, Digital Marketing is a versatile, hands-on marketer responsible for ... CID (Center for Inclusion & Diversity), CEO Academy and SHRM Linkage), the Senior Specialist ...

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How much do digital marketing executive jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for digital marketing executive in Reston, VA is $29.13, according to ZipRecruiter salary data. Most workers in this role earn between $25.00 and $35.00 per hour, depending on experience, location, and employer.

What is a digital marketing executive?

A digital marketing executive is responsible for creating and implementing a company’s online presence by executing marketing strategies. As a digital marketing executive, your duties involve using social media and web content to market a brand, business, or service online. This job also requires SEO skills and the ability to read and interpret analytics data and search engine statistics. Some digital marketing executives work in one specialty, such as email marketing, while others have the skills and qualifications to work with a broad range of internet communication and digital media tools.

What does a digital marketing executive do?

A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to promote a company's products or services. Their duties typically include managing social media campaigns, optimizing content for search engines (SEO), analyzing website traffic, running email and pay-per-click advertising campaigns, and measuring campaign performance using analytics tools. They work closely with other marketing professionals and often collaborate with design and content teams to create engaging digital content. The goal is to increase brand awareness, drive website traffic, and generate leads or sales.

What are the key skills and qualifications needed to thrive as a digital marketing executive, and why are they important?

To thrive as a Digital Marketing Executive, you need a solid understanding of digital marketing strategies, analytics, content creation, and SEO/SEM, often backed by a degree in marketing or related fields. Familiarity with platforms such as Google Analytics, Google Ads, social media management tools, and digital marketing certifications like Google Ads or HubSpot is typically required. Strong communication, creativity, and adaptability help you craft engaging campaigns and respond to rapidly changing digital trends. These skills ensure effective campaign execution, measurable results, and the ability to keep brands competitive in the digital landscape.

What are some common challenges digital marketing executives face when managing multiple campaigns simultaneously?

Digital Marketing Executives often juggle several campaigns at once, which requires strong organizational and time management skills. Key challenges include prioritizing tasks, ensuring consistent messaging across channels, and quickly adapting strategies based on campaign performance data. Collaboration with design, content, and analytics teams is essential to keep campaigns on track and meet deadlines. Proactively using project management tools and maintaining clear communication can help manage these challenges effectively.

What is the difference between Digital Marketing Executive vs Social Media Specialist?

AspectDigital Marketing ExecutiveSocial Media Specialist
CredentialsMarketing degree, certifications in digital marketingMarketing or communications degree, social media certifications
Work EnvironmentAgency, corporate marketing teams, online campaignsSocial media platforms, digital marketing teams
Employer & Industry UsageUsed across various industries for broad digital campaignsPrimarily in brands focusing on social media presence
Search & Comparison IntentUnderstanding roles in digital marketing teamsFocusing on social media marketing roles

The Digital Marketing Executive and Social Media Specialist roles often overlap but differ mainly in scope. The Executive handles broader digital campaigns, including SEO, email marketing, and paid ads, while the Social Media Specialist focuses specifically on managing social media platforms. Both roles require marketing knowledge and digital skills, but the Executive's responsibilities are more comprehensive across digital channels.

Can you work remotely in digital marketing?

Digital marketing executives often have the opportunity to work remotely, as the role primarily involves online tools, social media, content creation, and analytics. Many companies offer remote or hybrid arrangements, especially for roles involving digital campaigns, SEO, and digital strategy, provided the employee has reliable internet and relevant skills. However, some positions may require in-person meetings or collaboration depending on the company's policies.

Do digital marketing executives get paid well?

Digital marketing executives typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and campaign management can command higher pay. Certifications and a strong portfolio can also influence earning potential.

Which is the highest paid job in digital marketing?

The highest paid roles in digital marketing are typically Digital Marketing Directors or Chief Marketing Officers, who oversee overall strategy and have extensive experience and leadership skills. These positions often require advanced certifications, a strong understanding of analytics tools, and a proven track record of successful campaigns, with salaries reaching six figures or more depending on the industry and location.
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Digital Marketing Executive jobs near you
Infographic showing various Digital Marketing Executive job openings in Reston, VA as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $60,600 per year, or $29.1 per hour.

Digital Marketing Director

Stichting Rainforest Alliance

Washington, DC • On-site

$116K - $145K/yr

Full-time

Posted 29 days ago

Job description

POSITION: Digital Marketing Director
LOCATION: We will only consider candidates legally authorized to work in the Netherlands, the UK or the US.
WORKPLACE TYPE: Flexible hybrid working environment
CLOSING DATE: 04 September 2026
JOB LEVEL: 17
SALARY:

  • Netherlands salary range: €82,342 - €102,928

  • UK salary range: £61,457 - £76,821

  • US National salary range: $113,396 - $141,745

  • New York salary range: $116,599 - $145,749


POSITION SUMMARY:
We are looking for a strategic Digital Marketing Director to lead our organization's global marketing team. The Digital Marketing Director will help to grow a global digital program at one of the most prestigious international NGOs.
The global marketing team oversees digital mass fundraising, consumer engagement and B2B marketing and is set to growth unrestricted revenue via digital fundraising and diversity B2B revenue in close collaboration with CE&P team.
You will lead and international team, overseeing the execution of multi-channel campaigns, deepen audience relationships, and elevate our brand across all touchpoints. Your leadership will shape how we connect with consumers, business partners, donors, and prospects, ensuring cohesive messaging and measurable impact.
Rainforest Alliance is looking for an experienced, strategic, and performance-driven leader to oversee our global marketing. As the Digital Marketing Director, you will lead the development and execution of a data-informed, multi-channel strategy to achieve and exceed our annual online revenue targets, while building a scalable foundation for future investment and business growth.
The Director Marketing will lead international digital fundraising, consumer engagement and B2B strategy, focused on acquiring, converting, and retaining supporters across channels.
This role combines strategic leadership with operational excellence—owning revenue performance, financial planning, growth modeling, and executive reporting—while partnering cross-functionally to scale digital programs and optimize the end-to-end supporter experience.
You bring expertise in performance marketing and fundraising, financial foundation, and ability to translate data into applicable growth strategies.
WHAT YOU WILL DO:

Digital Fundraising Strategy, B2B Growth and Performance

  • Define and lead a comprehensive global digital marketing and acquisition strategy to lead sustainable revenue growth (donations, aid sales, consumer engagement), donor lifetime value and customer loyalty.

  • Lead the development and execution of data-driven campaigns across digital channels like email, web, social, SMS, and paid media.

  • Conceptualize high-level priority campaigns and provide final review and approval on campaign execution and assets to ensure quality, consistency, and agreement on brand and organizational strategy and goals.

  • Increase the full audience journey—from lead generation through conversion, retention, and long-term value growth.

  • Champion a culture of innovation, testing, learning, and optimization (A/B testing, personalization, segmentation).

  • Oversee web marketing and digital presence in an ever-evolving landscape, including SEO, GEO, and AEO optimization, and content strategy, inbound marketing, and demand generation.

  • Identify and scale new revenue opportunities, including emerging channels, innovative fundraising models, and global expansion.

Planning, Budgeting, Reporting & Forecasting

  • Lead global annual marketing budgeting, aligning investment with strategic growth priorities and revenue goals.

  • Oversee the development of the team's annual workplan and operating roadmap, translating priorities, and applicable plans to improve performance.

  • Prepare quarterly, and annual forecasting, providing visibility of revenue performance and risks.

  • Help develop growth models that inform investment decisions, balancing acquisition, engagement, and retention to maximize Return on Investment.

Executive & Board Reporting

  • Prepare and deliver executive and executive/board-level materials, translating complex performance data into clear insights and recommendations.

  • Be a trusted advisor to senior leadership on digital marketing, fundraising, and growth planning.

Team Leadership

  • Manage global marketing teams, aligned to revenue and growth goals.

  • Empower teams with autonomy within a clear strategic framework, encouraging accountability and new ideas.

  • Develop and coach talent to build digital leadership across the organization.

  • Champion digital innovation and collaboration across regions and teams.

WHAT YOU BRING:

  • 10+ years of experience in digital marketing, digital fundraising or growth leadership.

  • Experience scaling digital revenue and acquisition programs with measurable impact.

  • Demonstrated experience managing large, complex strategies, including budgets, annual planning, forecasting, and performance management.

  • Experience in financial modeling, growth modeling, and analysis (e.g., LTV, ROI, etc.).

  • Experience presenting executive and board-level reporting.

  • Deep expertise across digital channels (email, paid media, web, social, and peer-to-peer/crowdfunding).

  • Experience with CRM, marketing automation and fundraising platforms

  • Experience in fundraising KPI's and reporting; GA4, digital advertising, and social reporting, email/CRM analytics, and A/B testing.

  • Experience leading cross-functional initiatives and influencing senior stakeholders.

  • Experience managing cross-cultural teams

  • Experience with mission-driven work and global impact.

BENEFITS OF WORKING AT THE RAINFOREST ALLIANCE:

  • Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.

  • Enjoy opportunities for professional growth and career development.

  • Benefit from remote working flexibility and flexible hybrid working environment.

  • A favourable time‑off policy.

  • Prioritize your wellbeing. We have numerous ways to promote work-life balance.

Apply now and let's grow together. We look forward to hearing from you and exploring how your skills can help us advance our mission.
If you have any questions about the job vacancy, please contact the HR department: recruitment@ra.org The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.