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Digital Manager Jobs in Silver Spring, MD (NOW HIRING)

Roberthalf

Digital Identity Manager

Washington, DC · On-site +1

JOB REQUISITION Digital Identity Manager LOCATION NEW YORK CITY ADDITIONAL LOCATION(S) WASHINGTON DC - MCLEAN You Belong Here The Protiviti Career providesopportunityto learn, inspire, and advance ...

Protiviti

Digital Identity Manager

Washington, DC · On-site +1

JOB REQUISITION Digital Identity Manager LOCATION NEW YORK CITY ADDITIONAL LOCATION(S) WASHINGTON DC - MCLEAN You Belong Here The Protiviti Career providesopportunityto learn, inspire, and advance ...

Granicus

Digital Marketing Content Manager

Washington, DC · On-site

$87K - $104K/yr

Granicus Experience Group Digital Marketing Content Manager The Granicus Experience Group (GXG) is Granicus' in-house digital agency, a cross-functional team of strategists, analysts, communicators ...

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All JobsDigital JobsDigital Manager JobsDigital Manager Jobs in Silver Spring, MD

Digital Manager information

See Silver Spring, MD salary details

$15K

$96.1K

$169.5K

How much do digital manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for digital manager in Silver Spring, MD is $96,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,800.00 and $118,400.00 per year, depending on experience, location, and employer.

What does a digital manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a digital manager?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing strategies, social media, website management, and analytics. They coordinate campaigns, analyze performance data, and use tools like SEO and content management systems to achieve business goals.

How do you become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is essential. Many digital managers also pursue certifications such as Google Ads or HubSpot Inbound Marketing to enhance their qualifications.

What are the typical challenges a digital manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.
What are the most commonly searched types of Digital jobs in Silver Spring, MD? The most popular types of Digital jobs in Silver Spring, MD are:
What are popular job titles related to Digital Manager jobs in Silver Spring, MD? For Digital Manager jobs in Silver Spring, MD, the most frequently searched job titles are:
What job categories do people searching Digital Manager jobs in Silver Spring, MD look for? The top searched job categories for Digital Manager jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Digital Manager jobs? Cities near Silver Spring, MD with the most Digital Manager job openings:
Digital Manager jobs near you
Infographic showing various Digital Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $96,058 per year, or $46.2 per hour.

Digital Subscription Growth Manager

Baltimore Sun

Baltimore, MD • On-site

$50K - $80K/yr

Full-time

Re-posted 6 days ago

Job description

Description
The Baltimore Sun is seeking a high-impact Digital Subscription Growth Manager. The Digital Subscription Growth Manager is responsible for driving acquisition, conversion, and retention of digital subscribers through data-driven, e-commerce-style strategies. This role will optimize the full subscriber journey from first touch to long-term retention by improving funnel performance, pricing strategy, and user experience across all digital platforms.
Essential Functions
Subscription Funnel Optimization:
  • Own the end-to-end digital subscription funnel
  • Landing pages → Paywall → Checkout → Onboarding → Retention
  • Identify and fix drop-off points

E-Commerce & Conversion Strategy:
Apply e-commerce tactics:
  • A/B testing offers (price points, trials, bundles)
  • Cart/checkout optimization
  • Upsell & cross-sell strategies (print + digital bundles, premium tiers)
  • Improve conversion rate + average revenue per user (ARPU)

Data & Analytics Ownership:
Track KPIs like:
  • Conversion rate
  • Cost per acquisition (CPA)
  • Churn rate
  • Lifetime value (LTV)
  • Leverage audience and performance data platforms to identify trends and generate insights.
  • Utilize Google Analytics 4 (GA4), subscription analytics tools, and other reporting platforms to monitor user behavior, measure campaign performance, and optimize the digital subscription funnel.

Testing & Experimentation;
  • Run continuous experiments:
  • Messaging (value vs urgency vs local impact)
  • Paywall rules (metered vs hard vs dynamic)
  • Build a test-and-learn culture
  • Evaluate and compare subscription offer performance and pricing strategies

Retention & Lifecycle Marketing:
  • Reduce churn

Optimize:
  • Onboarding journeys
  • Engagement triggers
  • Renewal messaging
  • Partner with News & Marketing teams

Cross-Functional Collaboration with:
  • Product (paywall + UX changes)
  • Marketing (campaigns + acquisition channels)
  • IT/Data (integrations, tracking)
  • Act as the data bridge between teams that are focused on digital metrics such as News, Marketing, Sales, etc.

Education and Experience Requirements
  • 5+ years of experience in e-commerce, subscription businesses, or digital growth roles.
  • Experience driving conversion rate optimization (CRO) and running A/B testing programs.
  • Strong understanding of subscription or SaaS metrics and performance drivers.
  • Proven ability to use and analyze data to identify opportunities and improve digital funnel performance.

Ideal Background: Experience in e-commerce environments such as Shopify or direct-to-consumer (DTC) brands. Background in subscription-based businesses including media, streaming, or SaaS. Familiarity with paywalls, membership models, or other subscription-based digital products.
Salary Range: $50,000 - $80,000
Individual compensation may vary from the target range based on several factors, including experience, internal pay equity, and other relevant business considerations.

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