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Digital Marketing Manager Jobs in Silver Spring, MD

Curio Wellness

Digital Marketing Manager

Towson, MD · On-site

The Digital Marketing Manager owns the marketing technology and automation that power customer acquisition and retention for the Curio Wellness brand and our retail dispensaries in Maryland and ...

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

KME.digital

Digital Marketing Intern

Alexandria, VA

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Silver Spring, MD

Digital Marketing Manager information

See Silver Spring, MD salary details

$37.7K

$90.7K

$143.2K

How much do digital marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for digital marketing manager in Silver Spring, MD is $90,682.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,800.00 and $103,400.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Silver Spring, MD?

The most popular types of Digital Marketing jobs in Silver Spring, MD are:

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For Digital Marketing Manager jobs in Silver Spring, MD, the most frequently searched job titles are:

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Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $90,682 per year, or $43.6 per hour.

Digital Marketing Manager

Curio Wellness

Towson, MD • On-site

Full-time

Posted 27 days ago

Job description

$85,000.00 - $100,000.00
Contact Information: Casey Ryan - casey.ryan@curiowellness.com,
At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.
Be bold. Be exceptional. Be well.
This is a hands-on, technical marketing role focused on building, deploying, and measuring digital campaigns across email, SMS, web, and paid media. It is a platform-and-analysis role - content creation is a plus, not the core of the job.
The Digital Marketing Manager owns the marketing technology and automation that power customer acquisition and retention for the Curio Wellness brand and our retail dispensaries in Maryland and Missouri. This is a builder's role: you will own our CRM and email/SMS automation platforms end to end, architect the automated customer journeys that move people from first touch through repeat purchase and loyalty, and keep the data flowing cleanly between our CRM, e-commerce/web, and analytics tools.
You will be responsible for turning campaign performance into decisions - defining the metrics that matter, building the reporting that tracks them, and making the optimization calls that grow traffic, market share, and revenue. You will work hands-on inside the platforms yourself rather than briefing an agency, and you will build the scalable processes and self-serve systems that let marketing move faster as we expand our footprint.
You will lead the optimization and growth of our own digital channels email, SMS, website, and app - collaborate with the Social Media Manager on organic social, and partner with retail operations and market-level Marketing Managers to align execution with local needs.
KEY RESPONSIBILITIES:
  • Own and administer the marketing automation / CRM platform end to end - configuration, journey architecture, triggers, and audience/segment management
  • Build, deploy, and QA automated email and SMS journeys - welcome, nurture, win-back, abandoned-cart, and loyalty flows
  • Own segmentation, list hygiene, deliverability, and A/B testing across email and SMS
  • Build reporting and dashboards; define and monitor the metrics that measure channel performance (open, click, conversion, revenue per send, retention) and make data-driven optimization recommendations
  • Own the integrations and clean data flow between CRM, e-commerce/web, and analytics platforms
  • Build scalable, self-serve processes for digital customer communications to create leverage as we grow our footprint
  • Manage all digital marketing channels, including websites, email, SMS, and digital advertising
  • Build customer acquisition programs to grow the size of our addressable ecosystem
  • Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events
  • Develop and execute digital growth strategies such as display, targeted programming, and co-marketing with 3rd-party dispensaries
  • Oversee SEO/SEM strategies to improve website visibility and drive organic traffic
  • Manage and optimize our presence on key cannabis platforms - Leafly, Weedmaps, and Jane
  • Develop and manage digital marketing budgets to maximize ROI
  • Collaborate with retail operations and retail Marketing Managers to align initiatives with local market needs
  • Manage relationships with marketing vendors, agencies, and technology partners
  • Ensure all campaigns comply with state cannabis marketing regulations, and stay informed of regulatory changes in the states where we operate
  • Monitor digital media trends, tactics, and tools, and make recommendations to maintain brand relevancy
  • Create or coordinate campaign content as needed (nice to have; may be produced with internal creative or agency support)

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • 5+ years in digital marketing, marketing operations, or lifecycle/CRM marketing in a B2C retail, CPG, or DTC environment
  • Hands-on experience owning a marketing automation / CRM platform (e.g., Klaviyo, Iterable, Braze, HubSpot, Alpine IQ, or similar) - building the automations and flows yourself, not briefing an agency
  • Track record building infrastructure and repeatable process, not just running one-off campaigns
  • Specific, hands-on experience with email (and ideally SMS) marketing - building, deploying, and optimizing based on performance
  • Comfort with analytics tooling (GA4 or similar) and building your own reports; SQL a plus
  • Experience with segmentation, deliverability, and A/B testing methodology
  • Proven ability to develop strategic recommendations and present them to leadership
  • Data-driven thinking and an affinity for numbers
  • A mindset of Extreme Ownership - taking full responsibility for outcomes
  • Strong communication skills and the ability to translate between technical detail and business outcomes
  • Ability to shift priorities quickly and jump in where needed
  • Content-creation ability is a plus, not a core requirement
  • Experience with a cannabis-compliant SMS/CRM platform (e.g., Alpine IQ, SpringBig) is a plus but not required - platform fluency transfers, and we will train the cannabis-specific piece
  • Cannabis industry experience a plus

Education and Experience:
Degree in marketing or a related field
Please note: This position involves working with plant material, which may include exposure to pollen, allergens, and other plant-related substances.
We recommend that applicants with known plant allergies or sensitivities consult with a healthcare professional before applying for this position.
Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Must be 21 years old.
Maryland: As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.
Missouri: As a condition of employment, all Curio Wellness employees must comply with the State of Missouri requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.
Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Must be 21 years old.
As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

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