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Digital Manager Jobs in Rochester, MI (NOW HIRING)

Digital Analyst Internships

Rochester Hills, MI · On-site

$90K - $107K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms * Oversee campaign setup, trafficking ...

Digital Analyst Internships

Sterling Heights, MI · On-site

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Digital Analyst Internships

Warren, MI · On-site

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms * Oversee campaign setup, trafficking ...

Works in coordination with Account Managers and Strategic Account Managers, Discovery Business Managers, to call on perspective and current customers. * Present and demonstrate digital pathology ...

Oversee category strategies, pricing, packaging, and inventory management across all digital products (display, OTT/CTV, social, audio, video, search, etc.). * Collaborate with internal teams and ...

Digital Media Tutor

Detroit, MI · Remote

$18 - $40/hr

Skilled at teaching multimedia content creation, platform-specific design, and digital workflow management. Guides students through creating graphics for social platforms, editing video content ...

Senior Digital Product Manager

Birmingham, MI · On-site

$120K - $159K/yr

Senior Digital Product Manager RPM is an international non-asset-based logistics and supply chain solutions company. As one of North America's fastest-growing logistics companies, RPM combines ...

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Showing results 1-20

Digital Manager information

See Rochester, MI salary details

$13.3K

$85.5K

$151K

How much do digital manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for digital manager in Rochester, MI is $85,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $105,400.00 per year, depending on experience, location, and employer.

What does a Digital Manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a Digital Manager, and why are they important?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing strategies, social media, website management, and analytics. They coordinate campaigns, analyze performance data, and use tools like SEO and content management systems to achieve business goals.

Do digital marketers get paid well?

Digital managers and digital marketers generally earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in analytics, SEO, and paid advertising can command higher pay, especially in larger markets or with specialized certifications.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and expertise in areas like data analytics, cybersecurity, or digital transformation, with salaries often exceeding six figures annually.

What are the typical challenges a Digital Manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.

How to become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is essential. Earning certifications such as Google Ads or HubSpot can also enhance prospects for this role.
What job categories do people searching Digital Manager jobs in Rochester, MI look for? The top searched job categories for Digital Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Manager jobs? Cities near Rochester, MI with the most Digital Manager job openings:
Infographic showing various Digital Manager job openings in Rochester, MI as of July 2026, with employment types broken down into 76% Full Time, 14% Part Time, and 10% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $85,528 per year, or $41.1 per hour.
Digital Marketing Specialist

Digital Marketing Specialist

Atlas Copco

Auburn Hills, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago


Atlas Copco rating

8.3

Company rating: 8.3 out of 10

Based on 57 frontline employees who took The Breakroom Quiz

93rd of 433 rated machine equipment manufacturers


Job description

Your role
At Atlas Copco, we don't just value the work you do; we value who you are. We're a global technology leader with a 150-year legacy, aiming to make a positive impact on industries and communities around the world. Our commitment to sustainability and innovation keeps us moving forward, and we're looking for dynamic individuals who want to be part of that journey.
Who Thrives Here?
At Atlas Copco, success comes from those who are curious, innovative, and committed to excellence. If you enjoy working in a dynamic environment and thrive on problem-solving, you'll feel at home here. This role is ideal for someone who delivers accurate, timely results while managing multiple priorities, focuses on detail, uses data to drive decisions, and faces challenges with creativity and resilience.
Are you our next Digital Marketing Specialist?
We are seeking a creative, analytical, and results-oriented Digital Marketing Specialist to help drive our digital presence and support business growth. In this role, you will develop and optimize digital experiences across our website, marketing automation platforms, paid advertising, email marketing, and social media channels. You'll collaborate with cross-functional teams to deliver engaging customer journeys while leveraging data, emerging technologies, and best practices to continuously improve performance.
Here's how you'll make an impact:
  • Manage, maintain, and optimize website content and landing pages using Adobe Experience Manager (AEM) to support product launches and marketing campaigns.
  • Improve website performance through user experience (UX), SEO, and conversion rate optimization (CRO) best practices.
  • Collaborate with product marketing, sales, and subject matter experts to develop customer-focused digital content.
  • Design, execute, and optimize email marketing campaigns, customer journeys, forms, and landing pages using Salesforce Marketing Cloud.
  • Segment audiences, personalize communications, and optimize marketing automation programs based on campaign performance and insights.
  • Plan, manage, and optimize paid digital advertising and social media campaigns across Google, LinkedIn, and other digital platforms.
  • Measure, analyze, and report on digital marketing performance using Google Analytics and other reporting tools to drive continuous improvement and lead generation.
  • Stay current on digital marketing trends, AI, and emerging technologies, recommending and implementing innovative strategies to improve marketing effectiveness.

To succeed, you will need
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3+ years experience in digital marketing within an industrial manufacturing or automation background.
  • Experience managing website content using Adobe Experience Manager (AEM) or a comparable content management system (CMS).
  • Experience with Salesforce Marketing Cloud or a similar marketing automation platform.
  • Experience planning and managing paid digital advertising campaigns.
  • Working knowledge of SEO, Google Analytics, and digital marketing best practices.
  • Strong written and verbal communication, organizational, and project management skills.

In return, we offer
  • Professional Development: Opportunities for growth, training, and career advancement.
  • Comprehensive Benefits: Medical, Dental, Vision, Disability, Life, and more.
  • Financial Security: 401(k) with a baseline company contribution and matching opportunities starting at 6%, increasing further with tenure.
  • Work-Life Balance: Generous paid time off, a comprehensive holiday package, and flexible scheduling options where available to support your well-being.
  • Family Support: Paid Maternity & Parental Leave.
  • Wellness Perks: Gym, Education, and Health Reimbursements.
  • Rewarding Culture: An inclusive environment that celebrates innovation, teamwork, and diversity.

Job location
This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our HQ in Auburn Hills, Michigan.
Uniting curious minds
Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.

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