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Digital Manager Jobs in Rochester, MI (NOW HIRING)

Digital Marketing Generalist

Troy, MI · On-site

$50K - $85K/yr

Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Help manage social media content publishing, scheduling, and monitoring engagement. * Editing ...

This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content. Responsibilities:

This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content. Responsibilities:

Digital Manufacturing Leader Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Drive continuous improvement and change management within their system(s) of responsibility to ...

Digital Manufacturing Leader Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Drive continuous improvement and change management within their system(s) of responsibility to ...

Showing results 21-40

Digital Manager information

See Rochester, MI salary details

$13.3K

$85.5K

$151K

How much do digital manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for digital manager in Rochester, MI is $85,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $105,400.00 per year, depending on experience, location, and employer.

What does a Digital Manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a Digital Manager, and why are they important?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing strategies, social media, website management, and analytics. They coordinate campaigns, analyze performance data, and use tools like SEO and content management systems to achieve business goals.

Do digital marketers get paid well?

Digital managers and digital marketers generally earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in analytics, SEO, and paid advertising can command higher pay, especially in larger markets or with specialized certifications.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and expertise in areas like data analytics, cybersecurity, or digital transformation, with salaries often exceeding six figures annually.

What are the typical challenges a Digital Manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.

How to become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is essential. Earning certifications such as Google Ads or HubSpot can also enhance prospects for this role.
What job categories do people searching Digital Manager jobs in Rochester, MI look for? The top searched job categories for Digital Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Manager jobs? Cities near Rochester, MI with the most Digital Manager job openings:
Infographic showing various Digital Manager job openings in Rochester, MI as of July 2026, with employment types broken down into 76% Full Time, 14% Part Time, and 10% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $85,528 per year, or $41.1 per hour.
Digital Marketing Generalist

Digital Marketing Generalist

SS Digital Media

Troy, MI • On-site

$50K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 hours ago


Job description

SSDM • Troy, MI (1 - 15 employees • Full Service Digital Marketing)
  • $50,000-$85,000/yr - 4 days in office - Mon, Tue, Thur, Fri & Wednesday WFH
  • Full-time / Mid-level
  • Applicants will not be considered if they don't have ALL of the following:
  • 1-3+ years hands-on experience in an agency or digital marketing department
  • Direct experience in GA4, WordPress, SEO fundamentals, and paid media (Google or Meta)
  • Demonstrated ability to execute digital tasks independently
  • Examples of work that show real marketing execution

The whole reason for our existence is to grow ourselves in order to grow those around us. This means exploring, failing and trying again. We believe that through trial and error, the best ideas are born. This is why we promote Fearless Failure, allowing each team member to eliminate apprehension and go all in on presenting a new idea, even if it doesn't end up successful.
We believe in radical transparency, a way of communication that puts everything on the table. Everyone has the opportunity and responsibility to provide feedback and speak freely, no matter who presented the idea. This practice is easy when the news is good. It's when friction and disagreements occur that transparency becomes more difficult, more necessary and far more impactful.
Our environment is built on the fundamentals of safety and trust, not comfort. Comfort leads to complacency, and complacency leads to dull ideas. Through safety and trust, we allow each team member to present ideas with the knowledge that he or she will be heard. This has allowed us to move quickly and create a further impact on each other and our clients.
Summary:
SSDM is looking for its next Digital Marketing Generalist. This role will collaborate with the teams to create innovative ideas and support cross-platform digital marketing execution, including content operations, CMS updates, SEO, reporting, and general digital support across multiple clients.
Responsibilities:
  • Write short-form messaging for blog posts, website updates, email snippets, and content blocks across a variety of tones.
  • Support basic SEO tasks such as keyword usage, metadata, alt text, formatting, and content optimization.
  • Optimize existing content for clarity, usability, and on-page SEO fundamentals.
  • Perform light keyword research to support content updates and recommendations.
  • Update websites through CMS platforms (e.g., WordPress) including publishing content, updating pages, and supporting basic site maintenance.
  • Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to support monthly/quarterly reports.
  • Create and manage paid media activities in Google, Linkedin, and Meta
  • Assist in preparing monthly/quarterly reporting by pulling metrics, identifying simple trends, and summarizing insights.
  • Implement simple on-page updates such as title tags, meta descriptions, header formatting, and internal linking.
  • Collaborate with team members to support day-to-day execution across multiple marketing tasks.
  • Help manage social media content publishing, scheduling, and monitoring engagement.
  • Editing, proofing + QA on projects
  • Quickly switch between tasks such as content publishing, reporting pulls, social scheduling, light copywriting, and QA.
  • Learn new platforms and tools independently with minimal guidance.
  • Support account teams with content gathering, asset organization, and light project coordination.
  • Communicate clearly with internal teams to clarify tasks, gather requirements, and provide status updates.

Requirements:
  • Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience.
  • Excellent communication skills.
  • Ability to work creatively while managing a consistent workload.
  • Ability to build rapport and have a positive attitude.
  • Ability to work within a creative team environment.
  • Self-driven, time management and planning skills in a fast-paced environment.
  • Comfortable navigating Google Analytics (GA4) and pulling performance metrics.
  • The ongoing drive to push the creative envelope and keep up with the latest digital trends.
  • Willingness to learn and be adaptable to change.
  • Strong organizational, time management, and analytical skills.
  • Ability to work within a team and independently.
  • Experience working inside CMS platforms (WordPress preferred).
  • SEO copywriting experience
  • 1-3 years of technical SEO experience, paid digital media and analytics experience
  • Ability to write in multiple tones and formats.
  • Execution-first mindset with attention to detail.
  • Demonstrated knowledge of data analysis tools and methodology.
  • Outstanding ability to think creatively, strategically, and identify and resolve problems.
  • Remain current on industry, customer and technology trends, and look for opportunities to incorporate them into your creative concept.

What We Offer
  • A fast-paced, ever-changing and exciting environment
  • A collaborative culture that embodies teamwork but where accountability is required
  • Full-time-hybrid, salary position + profit sharing

Compensation & Profit Sharing
SSDM offers a competitive salary range of $50,000-$85,000 commensurate with experience.
In addition, every team member receives annual profit sharing, beginning on your first day. You'll be 20% vested your first full year, increasing annually until fully vested at year five. Profit-sharing distributions are paid out in December as a lump sum-above and beyond your salary.
Benefits
We offer several medical plan options with SSDM contributing to premiums, plus dental and vision coverage.
401(k) Retirement Plan
Access to multiple 401(k) plan types, with a company match of up to 3% of your contributions. Available after your 90 days of employment.
Time Off
Paid Time Off (PTO): 15 days annually, available after 90 days of employment.
Paid Holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day.