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Digital Manager Jobs in Rochester, MI (NOW HIRING)

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms * Oversee campaign setup, trafficking ...

Danaher

Digital Analyst Internships

Sterling Heights, MI

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Rochester Hills, MI · On-site

$90K - $107K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Rochester Hills, MI

$90K - $107K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Sterling Heights, MI · On-site

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

ClickOrlando

Digital Campaign Specialist

Detroit, MI · On-site +1

Reports to: Campaign Operations Manager Location: Remote in one of GMG's markets Detroit, MI ... The Digital Campaign Specialists process all orders and enter into owned and operated (O&O), or ...

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All JobsDigital Manager JobsDigital Manager Jobs in Rochester, MI

Digital Manager information

See Rochester, MI salary details

$13.3K

$85.5K

$151K

How much do digital manager jobs pay per year?

As of Jul 3, 2026, the average yearly pay for digital manager in Rochester, MI is $85,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $105,400.00 per year, depending on experience, location, and employer.

What does a Digital Manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a Digital Manager, and why are they important?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing strategies, social media, website management, and analytics. They coordinate campaigns, analyze performance data, and use tools like SEO and content management systems to achieve business goals.

Do digital marketers get paid well?

Digital managers and digital marketers generally earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in analytics, SEO, and paid advertising can command higher pay, especially in larger markets or with specialized certifications.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and expertise in areas like data analytics, cybersecurity, or digital transformation, with salaries often exceeding six figures annually.

What are the typical challenges a Digital Manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.

How to become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is essential. Earning certifications such as Google Ads or HubSpot can also enhance prospects for this role.
What job categories do people searching Digital Manager jobs in Rochester, MI look for? The top searched job categories for Digital Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Manager jobs? Cities near Rochester, MI with the most Digital Manager job openings:
Digital Manager jobs near you
District Digital Performance Specialist

District Digital Performance Specialist

GP Strategies Corporation

Troy, MI • On-site

Full-time

Posted 23 days ago

Job description

Drive Digital Transformation. Empower Dealer Success.
Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you'll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution-making you a key player in shaping the future of automotive retail.

What You'll Do:

  • Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.

  • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.

  • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.

  • Conduct digital assessments, review KPIs, and develop actionable plans to improve results.

  • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.

  • Lead execution of divisional go-to-market strategies across key digital areas: 

    • Websites & digital advertising

    • Consumer marketing

    • Lead management

    • Service optimization

    • Social media & reputation management

    • Digital signage and more

What Makes You a Great Fit:

  • Bachelor's degree and 1-2 years of experience in digital marketing or advertising.

  • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.

  • Strong consulting and relationship-building skills-you know how to become a trusted advisor.

  • Excellent communication and time management skills in a fast-paced environment.

  • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

  • Automotive or dealership experience.

  • Familiarity with Salesforce and performance consulting processes.

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