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Digital Manager Jobs in Rochester, MI (NOW HIRING)

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See Rochester, MI salary details

$13.3K

$85.5K

$151K

How much do digital manager jobs pay per year?

As of Jun 6, 2026, the average yearly pay for digital manager in Rochester, MI is $85,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $105,400.00 per year, depending on experience, location, and employer.

What does a Digital Manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a Digital Manager, and why are they important?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What job makes $10,000 a month without a degree?

A Digital Manager can potentially earn $10,000 a month through skills in digital marketing, social media management, and data analysis, often requiring experience and proficiency with tools like Google Analytics and advertising platforms. Success depends on expertise, client base, and the ability to scale services independently or within organizations.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What are the typical challenges a Digital Manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.
What job categories do people searching Digital Manager jobs in Rochester, MI look for? The top searched job categories for Digital Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Manager jobs? Cities near Rochester, MI with the most Digital Manager job openings:
Digital Manager jobs near you
Infographic showing various Digital Manager job openings in Rochester, MI as of May 2026, with employment types broken down into 61% Full Time, 37% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $85,528 per year, or $41.1 per hour.

Digital Performance Manager (DPM)

Team Velocity

Detroit, MI • Remote

Other

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

As a Digital Performance Manager (DPM), you will play a critical role in driving client success by bridging execution and strategy. You will manage day-to-day performance across a portfolio of dealership accounts, ensuring campaigns are optimized, insights are actionable, and clients receive consistent, high-quality support.

The ideal candidate is a detail-oriented problem solver who enjoys working with data and identifying opportunities for improvement. You are organized and able to manage multiple accounts and priorities effectively. You are also a strong communicator who can confidently interact with clients and internal teams, as well as a proactive contributor who takes ownership of accounts and follows through on deliverables. As a developing strategist who understands how digital marketing impacts dealership performance.

This is a full-time, salaried, remote-work position. Candidate must reside in the Continental U.S., all time zones welcome.

Responsibilities

Account Performance & Optimization

  • Manage the day-to-day performance of assigned dealership accounts, ensuring campaigns are optimized and aligned with client goals
  • Monitor pacing, performance trends, and KPIs across digital channels (Google, Meta, etc.)
  • Conduct regular audits to ensure best practices are followed and identify opportunities for improvement
  • Execute and recommend optimizations to improve lead volume, cost efficiency, and overall ROI

Client Support & Communication

  • Serve as a point of contact for routine client communication and performance updates
  • Support and lead client calls focused on digital performance reviews, insights, and next steps
  • Answer client questions and resolve issues in a timely and professional manner
  • Build strong working relationships with clients while reinforcing trust and transparency

Data Analysis & Insights

  • Analyze performance data and translate findings into clear, actionable recommendations
  • Identify trends, risks, and opportunities across accounts and communicate insights to clients and internal teams
  • Support the development of performance recaps and reporting that tie digital marketing efforts to business outcomes
  • Identify and promote additional upsold solutions that will result in incremental performance for dealer client

Collaboration & Execution

  • Collaborate with internal teams (Account Coordinators, Data, and Performance teams) to ensure seamless execution
  • Maintain clear communication on account status, deliverables, and any performance risks or opportunities
  • Assist in onboarding new clients and launching campaigns successfully

Requirements

  • Bachelors degree in Marketing, Advertising, Business, Communications, or related field, preferred
  • 2+ years professional experience in digital marketing, account management, or customer success
  • Experience with digital advertising platforms (Google Ads, Meta, etc.), highly preferred

Skills

  • Strong analytical skills with the ability to interpret performance data and trends
  • Excellent communication and presentation skills
  • Highly organized with strong attention to detail
  • Ability to manage multiple accounts and deadlines in a fast-paced environment
  • Google Ads Search/Display/Video certifications and Meta paid ads certifications, highly preferred

Compensation
This position offers competitive compensation, plus commission. Participation in company benefit offerings include medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.

Next Steps
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.

ABOUT TEAM VELOCITY
Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocitys proprietary technology platform Apollo analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.

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