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Digital Manager Jobs in Rochester, MI (NOW HIRING)

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital ...

ProActivate

Digital Sales Manager

Troy, MI · On-site

Our Client is searching for a Digital Sales Manager to join their team and work directly with a reputable business and provide savers access to savings in their community through the companies ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital ...

PNC Bank

Digital Product Manager Sr

Detroit, MI · On-site

$55K - $120K/yr

As a Digital Product Manager Sr within PNC's Private Bank organization, you will be based in Pittsburgh, PA; Cleveland, OH or Detroit, MI. PNC is an in-office company that fosters a supportive ...

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Digital Manager information

See Rochester, MI salary details

$13.3K

$85.5K

$151K

How much do digital manager jobs pay per year?

As of Jun 6, 2026, the average yearly pay for digital manager in Rochester, MI is $85,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $105,400.00 per year, depending on experience, location, and employer.

What does a Digital Manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a Digital Manager, and why are they important?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What job makes $10,000 a month without a degree?

A Digital Manager can potentially earn $10,000 a month through skills in digital marketing, social media management, and data analysis, often requiring experience and proficiency with tools like Google Analytics and advertising platforms. Success depends on expertise, client base, and the ability to scale services independently or within organizations.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What are the typical challenges a Digital Manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.
What job categories do people searching Digital Manager jobs in Rochester, MI look for? The top searched job categories for Digital Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Manager jobs? Cities near Rochester, MI with the most Digital Manager job openings:
Digital Manager jobs near you
Infographic showing various Digital Manager job openings in Rochester, MI as of May 2026, with employment types broken down into 61% Full Time, 37% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $85,528 per year, or $41.1 per hour.
Digital Analyst II

Digital Analyst II

Shift Digital

Birmingham, MI • On-site

$93K - $111K/yr

Other

Posted 4 days ago

Job description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.
One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.
Key Responsibilities & Highlights
  • Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
  • Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
  • Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
  • Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
  • Translate complex data into clear, actionable insights through effective storytelling and visualization.
  • Present findings and recommendations to clients and internal stakeholders.
  • Partner with clients and account teams to understand business goals and provide analytical guidance.
Examples of projects may include:
  • Developing traffic and advertising pacing models.
  • Evaluating media mix performance across digital channels.
  • Identifying drivers of business performance through exploratory analysis.
  • Delivering data-driven recommendations that support strategic decision-making.
Qualifications
  • 3-5 years of experience in analytics, business intelligence, or a related field.
  • Strong analytical skills and experience working with large, complex datasets.
  • Power BI expertise, including report development, data modeling, DAX, and dashboard design.
  • Ability to communicate insights through compelling data storytelling and presentations.
  • Experience presenting analytical findings to clients, executives, or business stakeholders.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Self-motivated, curious, and driven to solve business problems.
Preferred Qualifications
  • Experience with digital advertising measurement and performance analysis.
  • SQL query writing and data extraction experience.
  • Statistical analysis or predictive modeling experience.
  • Automotive industry experience is a plus, but not required.

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