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Digital Manager Jobs in Rochester, MI (NOW HIRING)

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and collaborate with the teams to create innovative ideas and support with all things digital execution.

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and collaborate with the teams to create innovative ideas and support with all things digital execution.

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Digital Analyst II

Birmingham, MI

$93K - $111K/yr

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital ...

Our Client is searching for a Digital Sales Manager to join their team and work directly with a reputable business and provide savers access to savings in their community through the companies ...

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital ...

The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social ...

Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Help manage social media content publishing, scheduling, and monitoring engagement. * Editing ...

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SSDM Troy, MI (1 - 15 employees Full Service Digital Marketing) * $50,000-$85,000/yr - 4 days in ... Help manage social media content publishing, scheduling, and monitoring engagement. * Editing ...

Digital Marketing Generalist

Troy, MI · On-site

$50K - $85K/yr

Digital Marketing Generalist In this growth-oriented position at SSDM, you will be trained in and ... Management and Performance Evaluations: Your day-to-day responsibilities and development will be ...

This role supports the Digital Content Manager and collaborates with both the performance and creative teams to craft innovative ideas and execute on all things digital content. Responsibilities:

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Digital Manager information

See Rochester, MI salary details

$13.3K

$85.5K

$151K

How much do digital manager jobs pay per year?

As of Jul 2, 2026, the average yearly pay for digital manager in Rochester, MI is $85,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $105,400.00 per year, depending on experience, location, and employer.

What does a Digital Manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a Digital Manager, and why are they important?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing strategies, social media, website management, and analytics. They coordinate campaigns, analyze performance data, and use tools like SEO and content management systems to achieve business goals.

Do digital marketers get paid well?

Digital managers and digital marketers generally earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in analytics, SEO, and paid advertising can command higher pay, especially in larger markets or with specialized certifications.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and expertise in areas like data analytics, cybersecurity, or digital transformation, with salaries often exceeding six figures annually.

What are the typical challenges a Digital Manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.

How to become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is essential. Earning certifications such as Google Ads or HubSpot can also enhance prospects for this role.
What job categories do people searching Digital Manager jobs in Rochester, MI look for? The top searched job categories for Digital Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Digital Manager jobs? Cities near Rochester, MI with the most Digital Manager job openings:
Digital Content Manager

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago


Job description

The whole reason for our existence is to grow ourselves in order to grow those around us. This means exploring, failing, and trying again. We believe that through trial and error, the best ideas are born. This is why we promote Fearless Failure, allowing each team member to eliminate apprehension and go all-in on presenting a new idea, even if it doesn't end up successful.


We believe in radical transparency, a way of communication that puts everything on the table. Everyone has the opportunity and responsibility to provide feedback and speak freely, no matter who presented the idea. This practice is easy when the news is good. It's when friction and disagreements occur that transparency becomes more difficult, more necessary, and far more impactful.


Our environment is built on the fundamentals of safety and trust, not comfort. Comfort leads to complacency, and complacency leads to dull ideas. Through safety and trust, we allow each team member to present ideas with the knowledge that he or she will be heard. This has allowed us to move quickly and create a further impact on each other and our clients.


Summary:

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and collaborate with the teams to create innovative ideas and support with all things digital execution.


Responsibilities may include:

  • Manage and oversee the daily activities of a content team which may include writers, graphic designers, videographers, and other industry professionals
  • Lead in creating copy for creative projects this may include short and long-form content (blogs, social media, ad copy, landing pages, etc.).
  • Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages, display ads, videos, and more
  • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year for various clients
  • Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
  • Timely response time to client communications, which may be outside of normal working hours at times
  • Support client communication as it relates to content and social. This will include supporting other senior team members, client experience managers, and leadership.
  • Writing and providing strategic insight into social media calendars for various clients
  • Support SEO audits as it relates to research and content
  • Content and creative copy optimization
  • Conduct keyword research and analysis to help drive the most valuable traffic
  • Ongoing review and analysis of client websites for areas that can be improved and optimized
  • Mine a vast number of data sources (surveys, Google Analytics reports, audits, user testing, etc.) to extract insights geared towards evaluating our clients SEO and content campaigns against various KPIs
  • Support preparing detailed client-facing monthly/quarterly metrics reports
  • Technical on-page SEO implementation
  • Strategic thinking and planning
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Editing, proofing + QA on projects
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
  • Be proactive in self-teach on your assigned platforms


The requirement details:

  • Bachelor's degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience
  • Excellent communication skills
  • Superb client management and customer service skills, including producing clear, error-free correspondence and the ability to articulate strategies and solutions in meetings
  • Ability to work creatively while managing a consistent workload
  • Ability to build rapport and have a positive attitude
  • Ability to work within a creative team environment
  • Self-driven, time management and planning skills in a fast-paced environment
  • The ongoing drive to do push the creative envelope and keep up with the latest digital trends
  • Willingness to learn and be adaptable to change
  • Strong organizational, time management, and analytical skills
  • Ability to work within a team and independently
  • Previous digital agency/marketing/advertising sales experience
  • SEO copywriting experience
  • Familiarity with Google Analytics, Search Console, and other analytic platforms
  • Demonstrated knowledge of data analysis tools and methodology
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concept
  • 1+ years of technical SEO experience
  • 2+ years of digital marketing experience
  • 3+ years of experience in copywriting
  • At least 3+ years of agency experience or in a similar role
  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
  • Expertise with using SEO best practices to write creative copy that includes effective keyword placement
  • Excellent verbal communication skills with a good command of the English language
  • Extremely computer literate, especially with how to write, interpret and edit HTML scripts
  • Advanced written communication skills and an ability to read copy in English
  • Experience with social media engagement strategies and best practices
  • Strong skills in creating original content that targets a specific audience and meets company objective
  • Basic technical knowledge of MS Office, Google Suite and WordPress


What We Offer

  • A fast-paced, ever-changing and exciting environment
  • A collaborative culture that embodies teamwork but where accountability is required
  • Full-time-hybrid, salary position + profit sharing


Compensation & Profit Sharing

SSDM offers a competitive salary range of $80,000+, commensurate with experience.


In addition, every team member receives annual profit sharing, beginning on your first day. You'll be 20% vested your first full year, increasing annually until fully vested at year five. Profit-sharing distributions are paid out in December as a lump sum-above and beyond your salary.


Benefits

We offer several medical plan options with SSDM contributing to premiums, plus dental and vision coverage.


401(k) Retirement Plan

Access to multiple 401(k) plan types, with a company match of up to 3% of your contributions. Available after your 90 days of employment.


Time Off

Paid Time Off (PTO): 15 days annually, available after 90 days of employment.


Paid Holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day.