RESPONSIBILITIES 1. Digital & Business Strategy Leadership * Partner with Digital and Marketing business leaders to define a multi-year technology strategy and roadmap for web and mobile experiences ...
RESPONSIBILITIES 1. Digital & Business Strategy Leadership * Partner with Digital and Marketing business leaders to define a multi-year technology strategy and roadmap for web and mobile experiences ...
Sr. Digital Business Partner
Chicago, IL · On-site
Sr. Digital Business Partner Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Collaborate with field sales in implementation of KCNA Digital Commerce Strategies (e.g ...
Sr. Digital Business Partner
Chicago, IL · On-site
Sr. Digital Business Partner Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Collaborate with field sales in implementation of KCNA Digital Commerce Strategies (e.g ...
Business Strategy Manager
Cincinnati, OH · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Cincinnati, OH · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Atlanta, GA · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Atlanta, GA · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Detroit, MI · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Detroit, MI · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Sr. Digital Business Partner
Chicago, IL · On-site
Sr. Digital Business Partner Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Collaborate with field sales in implementation of KCNA Digital Commerce Strategies (e.g ...
Sr. Digital Business Partner
Chicago, IL · On-site
Sr. Digital Business Partner Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Collaborate with field sales in implementation of KCNA Digital Commerce Strategies (e.g ...
Business Strategy Manager
Kansas City, MO · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Kansas City, MO · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Sacramento, CA · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Sacramento, CA · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Digital Business Senior Portfolio Manager leads and manages the portfolio of strategic change ... Translates executive vision and strategy into actionable portfolio roadmaps with measurable ...
The Digital Business Senior Portfolio Manager leads and manages the portfolio of strategic change ... Translates executive vision and strategy into actionable portfolio roadmaps with measurable ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Chicago, IL · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Chicago, IL · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Boston, MA · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Business Strategy Manager
Boston, MA · On-site
The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...
Digital Business Strategy information
See salary details
$66K - $75.3K
3% of jobs
$83.6K is the 25th percentile. Wages below this are outliers.
$75.3K - $84.5K
24% of jobs
$84.5K - $93.8K
14% of jobs
The median wage is $101.7K / yr.
$93.8K - $103.1K
11% of jobs
$103.1K - $112.4K
8% of jobs
$112.4K - $121.6K
8% of jobs
$129.9K is the 75th percentile. Wages above this are outliers.
$121.6K - $130.9K
7% of jobs
$130.9K - $140.2K
8% of jobs
$140.2K - $149.5K
7% of jobs
$149.5K - $158.7K
4% of jobs
$158.7K - $168K
4% of jobs
$66K
$111.7K
$168K
How much do digital business strategy jobs pay per year?
What is the difference between Digital Business Strategy vs Digital Marketing?
| Aspect | Digital Business Strategy | Digital Marketing |
|---|---|---|
| Focus | Overall digital initiatives, business growth, and technology integration | Promoting products/services online to reach target audiences |
| Skills | Business analysis, strategic planning, technology understanding | Content creation, SEO, social media, advertising |
| Work Environment | Cross-departmental, strategic planning teams | Marketing teams, advertising agencies |
| Certifications | Business strategy, digital transformation certifications | Digital marketing certifications (Google Ads, HubSpot) |
Digital Business Strategy focuses on aligning digital initiatives with overall business goals, while Digital Marketing concentrates on online promotion and customer engagement. Both roles require understanding digital tools, but their objectives and scope differ significantly.
What are some common challenges faced by professionals in Digital Business Strategy roles, and how can they be addressed?
What are the key skills and qualifications needed to thrive as a Digital Business Strategist, and why are they important?
What is digital business strategy?

Full-time
Medical
Posted 25 days ago
Five Below rating
4.9
Based on 776 frontline employees who took The Breakroom Quiz
623rd of 719 rated retailers
Job description
It's all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
POSITION SUMMARY
The Senior Director of Engineering - Digital will lead the engineering organization responsible for Five Below's customer-facing digital experiences across e-commerce websites and native mobile apps, including capabilities like product discovery, cart & checkout, loyalty, personalization, and omni-channel flows such as BOPIS, ship-from-store, and marketplace. This leader will own the architecture, delivery, and operations of mission-critical digital platforms that power our omni-channel growth, ensuring high performance, reliability, and security at scale.
Reporting directly to the VP of Engineering, this role will be a key partner to Digital and Digital Marketing leaders, Product, Data/Analytics, and other business stakeholders-translating business strategy and customer insights into technology roadmaps, engineering outcomes, and measurable business impact. The Senior Director will build and lead high-performing, modern engineering teams, driving best-in-class engineering practices, experimentation, and data-driven decision making to continuously improve key digital business metrics (e.g., traffic, conversion rate, AOV, retention, performance, and uptime).
RESPONSIBILITIES
1. Digital & Business Strategy Leadership
- Partner with Digital and Marketing business leaders to define a multi-year technology strategy and roadmap for web and mobile experiences aligned to business vision, OKRs, and customer outcomes.
- Translate business objectives (traffic, conversion, AOV, customer lifetime value, acquisition costs, campaign performance) into clear engineering goals, KPIs, and investment priorities.
- Oversee execution of a strategic digital technology portfolio, balancing roadmap delivery, technical debt reduction, platform modernization, and innovation.
- Define and track value realization metrics for digital technology investments, ensuring engineering outcomes drive measurable business impact (e.g., improved site/app performance, increased conversion, reduced checkout friction).
- Support senior management with strategic analysis of new and emerging digital capabilities (e.g., personalization, search, recommendations, experimentation, content management, SEO, performance optimization) to determine customer impact and financial viability (ROI).
2. Product & Stakeholder Partnership
- Serve as a trusted technology partner to Digital, Digital Marketing, and cross-functional leaders (Product Management, Data/Analytics, UX, Merchandising, Supply Chain, and Stores where relevant to omni experiences).
- Shape and refine product and platform backlogs in partnership with Product Management, ensuring clear prioritization across growth, customer experience, technical health, and compliance.
- Establish and maintain strong communication and stakeholder management practices, setting expectations on timelines, trade-offs, and risks while ensuring alignment across business and technology.
- Represent digital engineering in key governance, portfolio, and investment discussions.
3. Digital Engineering Delivery & Operations
- Own end-to-end delivery and operations for e-commerce sites and mobile apps, including uptime, performance, scalability, incident management, and continuous improvement.
- Ensure high-quality, timely delivery through robust Agile practices, predictable release management, and strong engineering execution across onshore and offshore teams.
- Establish and continuously improve engineering and operational KPIs, including lead time, deployment frequency, change failure rate, MTTR, defects per story, velocity, and SLA adherence.
- Partner with operations/SRE teams to conduct root cause analysis on complex incidents, drive systemic fixes, and improve reliability.
- Manage departmental budgets, resource allocations, and vendor spend, aligning investments to digital initiatives and capability outcomes.
- Drive a culture of data-driven decision-making and experimentation (A/B testing and related methods) to improve conversion, engagement, and retention.
4. Architecture, Platforms & Engineering Excellence
- Provide technical and architectural leadership for modern digital platforms, including headless commerce, content management, search, recommendations, and mobile architectures.
- Lead the evolution of our composable, headless, MACH-aligned architecture (Microservices, API-first, Cloud-native, Headless), ensuring flexibility and scalability of digital experiences; experience with CommerceTools or similar platforms is a plus.
- Ensure robust engineering standards across coding, design, documentation, testing, security, and performance; champion best practices such as code reviews, automated testing, pipeline automation, and code sharing.
- Partner with Enterprise Architecture, Data, and Infrastructure/Security teams to ensure alignment with enterprise standards, security policies, and cloud strategies (multi-cloud footprint such as AWS, Azure, GCP, or Oracle Cloud).
- Drive DevSecOps and CI/CD adoption to increase deployment speed, reduce risk, and improve quality (shift-left testing, automated controls, monitoring and alerting).
- Ensure applications and data comply with governance, risk, compliance, SOX, and audit policies, including appropriate logging, monitoring, and automated controls.
- Stay ahead of market, technology, and digital experience trends, bringing forward recommendations on tools, platforms, and practices that will improve customer experience and engineering productivity.
- Develop and maintain technical roadmaps for digital platforms and capabilities, clearly communicating modernization paths and key architectural decisions.
5. People Leadership & High-Performance Culture
- Build, lead, and inspire high-performing engineering teams (including Engineering Managers/Directors) delivering exceptional web and mobile experiences in a fast-paced, high-growth retail environment.
- Foster an inclusive culture grounded in The Five Below Way, emphasizing psychological safety, accountability, continuous learning, and recognition.
- Develop and execute talent strategies for hiring, onboarding, performance management, and career development across both FTEs and contractors.
- Provide ongoing coaching and mentorship to engineering leaders and senior engineers, growing capabilities in architecture, product thinking, and operational excellence.
- Ensure contractors and partners are fully integrated into team rituals, quality practices, and feedback loops to achieve consistent delivery excellence.
- Represent the engineering organization in recruiting, external partnerships, and thought leadership to help elevate Five Below's technology brand in the market.
6. Vendor, Partner & Ecosystem Management
- Lead relationships with digital and engineering vendors (e.g., commerce platforms, mobile partners, development and implementation partners, cloud providers), ensuring high-quality delivery, scalability, and cost-effectiveness.
- Evaluate and benchmark vendor performance, ensuring clear SLAs, accountability, and continuous improvement.
- Make informed build vs. buy decisions in partnership with Product, Architecture, and Finance, balancing speed, cost, risk, and strategic differentiation.
Key Digital Business & Analytics Expectations
- Deeply understand and help shape key digital business metrics, including but not limited to:
- Traffic and acquisition (organic, paid, campaign-driven)
- Conversion rate and funnel performance (browse → PDP → cart → checkout → confirmation)
- Average order value (AOV) and attach rate
- Repeat purchase rate, retention, and loyalty engagement
- Site and app performance (page load, Core Web Vitals, crash rate, latency)
- Partner with Digital and Marketing teams, Data/Analytics, and Product to define measurement frameworks, dashboards, and experimentation strategies to improve these metrics.
- Ensure engineering teams understand how their work moves the metrics, using data and insights to guide prioritization and solution design.
QUALIFICATIONS
Required Experience & Skills
- 12+ years of progressive experience in software engineering and technology, with significant focus on customer-facing digital products (e-commerce websites and native mobile applications).
- 7+ years leading and scaling engineering teams (including managers/directors) responsible for delivery and operations of high-traffic, business-critical digital experiences.
- Proven track record leading engineering teams for high-growth retail or consumer businesses, with accountability for uptime, stability, performance, and security of digital platforms.
- Demonstrated success partnering with Digital, Marketing, and Product leaders to drive measurable improvements in digital business outcomes (traffic, conversion, AOV, retention, performance).
- Strong experience with omni-channel digital capabilities such as e-commerce, OMS, BOPIS, ship-from-store, and marketplace integrations.
- Deep understanding of modern web and mobile architectures, including microservices, APIs, event-driven systems, and cloud-native design.
- Expertise with headless and composable commerce architectures, ideally with experience on MACH-aligned platforms (e.g., CommerceTools or similar).
- Strong experience driving DevOps/DevSecOps, CI/CD, automated testing, monitoring/alerting, and incident/problem management in production environments.
- Demonstrated ability to set and manage engineering and operational KPIs, communicate them to stakeholders, and drive continuous improvement.
- Exceptional communication and storytelling skills, with the ability to engage both technical and non-technical audiences, influence decisions, and align cross-functional teams.
- High degree of business acumen, able to connect engineering decisions to customer experience, P&L impact, and strategic outcomes.
Preferred Experience & Skills
- Experience in high-volume retail or consumer brands with strong digital and omni-channel businesses.
- Experience with digital analytics and experimentation platforms (e.g., Adobe/GA, Optimizely, LaunchDarkly, or similar) and working closely with data/analytics teams.
- Familiarity with SEO, site performance optimization, and mobile performance best practices.
- Experience operating in a matrixed environment, collaborating across multiple functional and product domains.
- Experience with governance, risk, and compliance practices, including SOX and audit considerations, especially as they relate to digital platforms.
Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered-check it out today! benefits.fivebelow.com/public/welcome
Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information. crewservices.zendesk.com/hc/en-us/requests/new
BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Five Below recruiters. Please confirm that the person you are working with has an @fivebelow.com email address. Additionally, Five Below does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit Five Below's Career Site to verify the posting. fivebelow.com/info/careers
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About Five Below
Sourced by ZipRecruiter
Five Below carries an ever-evolving and exciting assortment of cell phone cases and chargers, remote control cars, yoga pants, graphic tees, nail polish, footballs and soccer balls, tons of candy and seasonal must-haves for Easter, Halloween, Christmas and more. Everything, everyday, is just $5 and below. Its stores are a vibrant, colorful and high-energy destination. Five Below products are grouped into one of eight in-store worlds: Style, Room, Sports, Tech, Crafts, Party, Candy and Now. Five Below's unique assortment features leading brands such as Lego®, Wilson®, HasbroTM and Peeps® and hot licenses from Disney® and Marvel® such as Frozen, Despicable Me, Avengers and Star WarsTM. Rounding out the assortment is merchandise packed with quality and value made exclusively for Five Below. Five Below was founded in 2002 by David Schlessinger, creator and founder of Encore Books and Zany Brainy along with Tom Vellios, former CEO of Zany Brainy, and current Chairman of Five Below. In early 2015, Joel Anderson, the former CEO of WalMart.com, was named CEO and President of Five Below. The Company (NASDAQ: FIVE) has achieved astounding growth, including a current string of 37 consecutive quarters of positive comparable stores sales growth (from Q2, 2006 to present). Five Below is poised to grow rapidly driven by a unique approach to targeting the teen and pre-teen customer with an edited assortment of trend-right, high quality merchandise that fosters universal appeal. With a highly differentiated shopping experience that delivers exceptional value within the $1-$5 pricing model, customers have a deep appreciation for the brand. There is a long runway for growth with compelling and consistent store performance backed by an experienced and passionate senior management team.
Industry
Food and beverage wholesalers
Company size
5,001 - 10,000 Employees
Headquarters location
Philadelphia, PA, US
Year founded
2002