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Digital Advertising Operations Specialist Jobs (NOW HIRING)

SPECTRUM

Advertising Operations Specialist

Charlotte, NC · On-site

$20/hr

DUTIES & RESPONSIBILITIES As an Advertising Operations Specialist at Spectrum, you will support order entry for advertising schedules nationwide, ensuring accuracy and timely completion. Your efforts ...

SPECTRUM

Advertising Operations Specialist

Dallas, TX · On-site

$20/hr

... Advertising Operations Specialist on the programming team at Spectrum, you will manage the foundation of linear schedules for enterprise databases, supporting daily and high profile event break ...

Bumble Inc.

Advertising Operations Specialist

New York, NY · On-site

$80K - $95K/yr

As our Advertising Operations Specialist, you'll be the calm, detail-obsessed engine behind scalable ad delivery: championing clean setups, reliable measurement, and smooth cross-functional ways of ...

Bumble Inc.

Advertising Operations Specialist

Austin, TX · On-site

$80K - $95K/yr

As our Advertising Operations Specialist, you'll be the calm, detail-obsessed engine behind scalable ad delivery: championing clean setups, reliable measurement, and smooth cross-functional ways of ...

Wiley

Email Advertising Operations Specialist

Cary, NC · On-site

The Email Advertising Operations Specialist sits within the Customer Delivery Audience Solutions function and reports to the Advertising Delivery Senior Manager. The role owns day-to-day delivery of ...

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Digital Advertising Operations Specialist information

See salary details

$34K

$95.7K

$399.5K

How much do digital advertising operations specialist jobs pay per year?

As of Aug 28, 2026, the average yearly pay for digital advertising operations specialist in the United States is $95,671.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What does a digital advertising operations specialist do?

A Digital Advertising Operations Specialist manages the technical aspects of online advertising campaigns, ensuring that ads are correctly implemented, tracked, and optimized across digital platforms. Their responsibilities typically include trafficking ads, troubleshooting issues, monitoring performance metrics, and collaborating with sales and creative teams to achieve campaign objectives. They also handle reporting and analysis to inform ongoing optimization and maximize campaign effectiveness. This role requires strong analytical skills, attention to detail, and knowledge of ad-serving technologies.

What are the key skills and qualifications needed to thrive as a digital advertising operations specialist, and why are they important?

To thrive as a Digital Advertising Operations Specialist, you need a strong understanding of online advertising platforms, campaign management, and data analysis, typically supported by a degree in marketing, communications, or a related field. Proficiency with ad servers (such as Google Ad Manager), DSPs, analytics tools, and certifications like Google Ads or Facebook Blueprint are commonly required. Attention to detail, problem-solving abilities, and effective communication are crucial soft skills for this role. These skills are vital to ensure campaigns are executed flawlessly, performance is optimized, and client goals are consistently met in a fast-paced digital environment.

What are some common challenges faced by digital advertising operations specialists and how can they be managed?

Digital Advertising Operations Specialists often face challenges such as managing multiple campaigns with tight deadlines, troubleshooting ad delivery issues, and staying updated with evolving ad technologies and compliance requirements. Effective time management, strong attention to detail, and ongoing communication with sales, creative, and technical teams are key to overcoming these challenges. Regular training and adopting workflow automation tools can also help streamline processes and ensure smooth campaign execution.

What is the difference between Digital Advertising Operations Specialist vs Digital Advertising Campaign Manager?

AspectDigital Advertising Operations SpecialistDigital Advertising Campaign Manager
Primary FocusManaging ad operations, trafficking, and technical setupPlanning, executing, and optimizing advertising campaigns
Skills & CertificationsAd platform certifications, technical skills, data analysisMarketing strategy, campaign management, analytics
Work EnvironmentAd tech teams, digital media agencies, publishersMarketing teams, client-facing roles, agencies

While both roles involve digital advertising, the Digital Advertising Operations Specialist primarily handles ad setup, trafficking, and technical troubleshooting. In contrast, the Digital Advertising Campaign Manager focuses on strategy, campaign planning, and performance optimization. Both roles often collaborate but serve different functions within digital marketing teams.

More about Digital Advertising Operations Specialist jobs

What job categories do people searching Digital Advertising Operations Specialist jobs look for?

The top searched job categories for Digital Advertising Operations Specialist jobs are:

Digital Advertising Operations Specialist jobs near you
Infographic showing various Digital Advertising Operations Specialist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $95,671 per year, or $46 per hour.

Director, Digital Advertising Operations

Hearst

Charlotte, NC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 4 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

50th of 78 rated media

Job description

Hearst Television is seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to end-from order intake through trafficking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations. You will report to the Vice President, Advertising Operations and Information Services.

This role will be based in Charlotte, NC. This role requires in-office presence. 

Key Responsibilities

  • Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing.
  • Align trafficking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control.
  • Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards.
  • Implement and maintain a cohesive change management process for initiatives impacting ad servers and related platforms.
  • Plan and execute platform migrations and upgrades; lead User Acceptance Testing, cutovers, and post-launch stabilization.
  • Oversee platform setup, configuration, and maintenance across ad servers (e.g., Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and analytics tools.
  • Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage makegoods, and ensure on-time, accurate reconciliations.
  • Drive automation (alerts, QA, trafficking, reconciliations) and build clear, up-to-date documentation and SOPs.
  • Manage vendor relationships and contracts; track license utilization and platform performance against KPIs.
  • Lead, coach, and scale a high-performing operations team; set SLAs, capacity plans, and career development paths.

Qualifications

  • 8+ years in digital advertising operations/ad tech/platform management; 5+ years in a leadership role.
  • Expertise with Google Ad Manager and programmatic platforms (DV360, The Trade Desk), OMS/workflow tools, and trafficking processes.
  • Proficiency with analytics/reporting (Power BI, Tableau, GA4); strong attention to data accuracy and reconciliations.
  • Excellent cross-functional communication, stakeholder management, and documentation skills.
  • Familiarity with tag management (e.g., Google Tag Manager) and troubleshooting ad tags.
  • Knowledge of VAST/VPAID, viewability/IVT, brand safety, header bidding, PMPs, and audience targeting.
  • Experience with platform migrations, change management, and UAT best practices.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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