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Digital Advertising Operations Specialist Jobs (NOW HIRING)

As our Advertising Operations Specialist, you'll be the calm, detail-obsessed engine behind scalable ad delivery: championing clean setups, reliable measurement, and smooth cross-functional ways of ...

The Email Advertising Operations Specialist sits within the Customer Delivery Audience Solutions function and reports to the Advertising Delivery Senior Manager. The role owns day-to-day delivery of ...

The Digital Advertising Specialist will work closely with the Sr. Digital Marketing Manager, this individual will take meaningful ownership of Rumpke's paid media operation, driving execution and ...

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Digital Advertising Operations Specialist information

See salary details

$34K

$95.7K

$399.5K

How much do digital advertising operations specialist jobs pay per year?

As of Aug 7, 2026, the average yearly pay for digital advertising operations specialist in the United States is $95,671.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by digital advertising operations specialists and how can they be managed?

Digital Advertising Operations Specialists often face challenges such as managing multiple campaigns with tight deadlines, troubleshooting ad delivery issues, and staying updated with evolving ad technologies and compliance requirements. Effective time management, strong attention to detail, and ongoing communication with sales, creative, and technical teams are key to overcoming these challenges. Regular training and adopting workflow automation tools can also help streamline processes and ensure smooth campaign execution.

What does a digital advertising operations specialist do?

A Digital Advertising Operations Specialist manages the technical aspects of online advertising campaigns, ensuring that ads are correctly implemented, tracked, and optimized across digital platforms. Their responsibilities typically include trafficking ads, troubleshooting issues, monitoring performance metrics, and collaborating with sales and creative teams to achieve campaign objectives. They also handle reporting and analysis to inform ongoing optimization and maximize campaign effectiveness. This role requires strong analytical skills, attention to detail, and knowledge of ad-serving technologies.

What is the difference between Digital Advertising Operations Specialist vs Digital Advertising Campaign Manager?

AspectDigital Advertising Operations SpecialistDigital Advertising Campaign Manager
Primary FocusManaging ad operations, trafficking, and technical setupPlanning, executing, and optimizing advertising campaigns
Skills & CertificationsAd platform certifications, technical skills, data analysisMarketing strategy, campaign management, analytics
Work EnvironmentAd tech teams, digital media agencies, publishersMarketing teams, client-facing roles, agencies

While both roles involve digital advertising, the Digital Advertising Operations Specialist primarily handles ad setup, trafficking, and technical troubleshooting. In contrast, the Digital Advertising Campaign Manager focuses on strategy, campaign planning, and performance optimization. Both roles often collaborate but serve different functions within digital marketing teams.

What are the key skills and qualifications needed to thrive as a digital advertising operations specialist, and why are they important?

To thrive as a Digital Advertising Operations Specialist, you need a strong understanding of online advertising platforms, campaign management, and data analysis, typically supported by a degree in marketing, communications, or a related field. Proficiency with ad servers (such as Google Ad Manager), DSPs, analytics tools, and certifications like Google Ads or Facebook Blueprint are commonly required. Attention to detail, problem-solving abilities, and effective communication are crucial soft skills for this role. These skills are vital to ensure campaigns are executed flawlessly, performance is optimized, and client goals are consistently met in a fast-paced digital environment.
More about Digital Advertising Operations Specialist jobs
Infographic showing various Digital Advertising Operations Specialist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $95,671 per year, or $46 per hour.

Full-time

Posted 15 days ago


Job description

The Law Offices of Spar & Bernstein, a high-volume and fast-paced law firm, is seeking a creative, analytical, and performance-driven Digital Advertising Specialist to join our marketing department. This role will build and manage digital campaigns that generate qualified leads, strengthen brand visibility, and support continued growth for the Firm.

Position Overview:

The Digital Advertising Specialist is responsible for planning, executing, and optimizing paid campaigns across search, social, video, and display platforms. This role manages campaign structure, targeting, budgets, testing, tracking, and reporting while collaborating with the marketing, creative, and intake teams to improve performance and lead quality.

Responsibilities:

  • Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, display networks, and other platforms as applicable.
  • Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives.
  • Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
  • Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
  • Collaborate with the Marketing Director and creative team to develop accurate, compelling, and platform-appropriate advertising content.
  • Maintain conversion tracking, pixels, tags, UTMs, and attribution standards in coordination with technical resources.
  • Prepare performance reports and translate campaign data into clear findings, recommendations, and next steps.
  • Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
  • Stay current on platform updates, advertising trends, and compliance requirements.

Qualifications:

  • 4+ years of experience in digital advertising, preferably in an agency setting.
  • Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
  • Demonstrated experience managing Google Ads and Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred.
  • Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion optimization.
  • Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
  • Strong analytical, copywriting, organizational, and project-management skills.
  • Google Ads, Meta, analytics, or other relevant platform certifications are appreciated.
  • Experience in the legal industry or other professional services is a plus.


Please be prepared to provide examples of previous advertising campaigns, including your role, platforms managed, and performance results.