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Developer Marketing Jobs in California (NOW HIRING)

Spice AI

Developer Relations Lead

Bodega Bay, CA · On-site

$205K - $250K/yr

Along with oustanding communication, marketing, and written skills, this role requires a solid technical background, especially in data and ML, and a genuine passion for helping other developers ...

Aquent

Marketing Manager

San Francisco, CA · On-site

$30 - $35/hr

If you thrive on reaching developers at scale, collaborating across diverse internal teams, and ... Collaborate closely with product development, marketing, and growth teams to align programs with ...

quadric, Inc

Head of Marketing

Burlingame, CA · On-site

$200K - $250K/yr

Partner with Product, Engineering, Business Development, and the executive team on product launches ... Stand up marketing analytics, ABM programs, and PR initiatives that generate measurable business ...

quadric, Inc

Head of Marketing

Burlingame, CA

$200K - $250K/yr

Partner with Product, Engineering, Business Development, and the executive team on product launches ... Stand up marketing analytics, ABM programs, and PR initiatives that generate measurable business ...

quadric, Inc

Head of Marketing

Burlingame, CA · On-site

$200K - $250K/yr

Partner with Product, Engineering, Business Development, and the executive team on product launches ... Stand up marketing analytics, ABM programs, and PR initiatives that generate measurable business ...

Prime Intellect

Head of Marketing

San Francisco, CA · On-site

Your Role As Head of Marketing & Developer Relations, you'll own how Prime Intellect shows up in the world - the story we tell, the community we build, and how developers and researchers discover ...

Prime Intellect

Head of Marketing

San Francisco, CA · On-site

Your Role As Head of Marketing & Developer Relations, you'll own how Prime Intellect shows up in the world the story we tell, the community we build, and how developers and researchers discover ...

Vercel

Head of Developer Community

San Francisco, CA · On-site

$29.50 - $40/hr

Required : • 6+ years of experience in Developer Relations, Developer Marketing, OSS leadership, or ecosystem strategy; with 1+ year of team management experience • Experience owning or scaling ...

zaimler

Director of Marketing

San Mateo, CA · On-site

Coordinate tightly with founders, product, design, and engineering to ship a launch that lands ... Experience marketing highly technical B2B products: data platforms, infra, security, developer ...

zaimler

Director of Marketing

San Mateo, CA

Coordinate tightly with founders, product, design, and engineering to ship a launch that lands ... Experience marketing highly technical B2B products: data platforms, infra, security, developer ...

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All JobsDeveloper Marketing JobsDeveloper Marketing Jobs in California

Developer Marketing information

See California salary details

$14

$47

$73

How much do developer marketing jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for developer marketing in California is $47.90, according to ZipRecruiter salary data. Most workers in this role earn between $38.41 and $61.68 per hour, depending on experience, location, and employer.

How does a developer marketing professional typically collaborate with engineering and product teams?

Developer Marketing professionals work closely with engineering and product teams to gain a deep understanding of technical products and developer needs. They frequently participate in product planning meetings, provide feedback on documentation, and help shape messaging that resonates with technical audiences. This collaboration ensures that marketing initiatives accurately reflect product capabilities and address real-world developer pain points. Open communication and mutual respect are key to building trust and creating effective campaigns.

What does a developer marketing do?

A developer marketing professional creates strategies to promote products and services to developers, often focusing on technical content, community engagement, and developer tools. They work closely with product teams to understand technical features and may use analytics tools to measure campaign effectiveness. Strong communication skills and technical knowledge are essential for success in this role.

What are the key skills and qualifications needed to thrive as a developer marketing professional, and why are they important?

To thrive as a Developer Marketing professional, you need a blend of technical understanding, marketing expertise, and experience working with or for developer communities, often supported by a degree in marketing, computer science, or a related field. Familiarity with developer tools, analytics platforms, content management systems, and sometimes certifications in digital marketing are typically required. Exceptional communication, community-building, and empathy skills help you connect authentically with developer audiences and advocate for their needs. These skills ensure you can effectively translate technical products into compelling value propositions and foster strong engagement within developer ecosystems.

What is the difference between Developer Marketing vs Product Marketing?

AspectDeveloper MarketingProduct Marketing
Primary FocusEngaging developers and technical audiences to adopt and advocate for productsPositioning, messaging, and promoting products to target markets
Required SkillsTechnical knowledge, developer community engagement, content creation for technical audiencesMarket research, messaging, competitive analysis, customer insights
Work EnvironmentTech companies, startups, developer communitiesTech companies, product teams, marketing departments

Developer Marketing and Product Marketing share overlapping skills but differ in focus. Developer Marketing concentrates on engaging technical audiences and fostering developer advocacy, while Product Marketing centers on positioning and promoting products to broader markets. Both roles are vital in tech companies but serve distinct strategic purposes.

What is developer marketing?

Developer Marketing refers to the strategies and activities aimed at engaging and supporting software developers as a key audience. It involves promoting products, tools, or platforms to developers, often by providing technical content, community events, and resources that help them succeed. Unlike traditional marketing, Developer Marketing focuses on building trust and offering real value, such as documentation, tutorials, or APIs. The goal is to foster adoption and advocacy among developers, who often influence technology decisions within organizations.
What are popular job titles related to Developer Marketing jobs in California? For Developer Marketing jobs in California, the most frequently searched job titles are:
What job categories do people searching Developer Marketing jobs in California look for? The top searched job categories for Developer Marketing jobs in California are:
What cities in California are hiring for Developer Marketing jobs? Cities in California with the most Developer Marketing job openings:
Developer Marketing jobs near you
Infographic showing various Developer Marketing job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $99,636 per year, or $47.9 per hour.

Manager, Product Marketing Games Developer

Netflix

Los Angeles, CA • On-site

$165K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 3 days ago

Netflix rating

5.8

Company rating: 5.8 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

70th of 76 rated media

Job description

Netflix is one of the world's leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
Netflix is rapidly scaling our Games initiative, bringing a growing library of games on mobile devices, TVs, and the Web to our audience of 270 million paid members in 190 countries. To succeed, we are continually improving the experiences that our members have when playing games on Netflix. We also aim to provide game developers with a world-class suite of tools, services, and integration experiences that connect their needs with our business goals.
We are seeking a selfless, curious, and passionate Product Marketing Manager to join the newly formed Netflix PMM team. You will have the opportunity to scale and launch developer tools across internal and external studio developers through developer education and communications to drive adoption and retention. The ideal candidate will learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we'll have made in a decade. We expect this person to play a key role in bringing multiple high-priority developer-facing initiatives to market in the coming months, as well as act as one of the key connectors between product and marketing for Netflix.
Key Responsibilities:
  • Develop the positioning statement for key developer product launches. What is the value of the core game services we offer to game development partners and game studios? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
  • Build marketing strategy for developer product launches. Pull together business goals, games studio team needs, and the developer product teams to align on the value propositions of our game services.
  • Assess upcoming developer product and feature launches to identify bigger stories or position multiple product launches in a clear way for our development partners, and tie those launches back to the broader Netflix Games value proposition.
  • Understand the needs of the game developer audience to identify market opportunities and competitive differentiators; synthesize and socialize these market opportunities.
  • Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. adoption of features like Achievements, Leaderboards, etc.).
  • Partner with Content Design and Technical Writers to ensure coherent, consistent language and narrative between the developer product features and any off-service messaging.
Requirements:
  • 7+ years of experience in Marketing or related fields with an emphasis on product marketing or developer marketing
  • Preferred developer product marketing experience in a gaming or entertainment company
  • Experience partnering with product development teams to make insight-informed decisions that impact developers
  • Proven ability to galvanize and influence teams and partners across departments at all levels with ability to work across both highly technical and highly creative teams.
  • Strong project management skills
  • Experience in developing developer messaging, positioning, and targeting, and in handling multi-country product launches
  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
  • Respect, understanding and enthusiasm for Netflix culture
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

What Netflix employees say

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Benefits

Hours and flexibility

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Get the full story on Breakroom

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About Netflix

Sourced by ZipRecruiter

Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Industry

Arts, entertainment, and recreation

Company size

5,001 - 10,000 Employees

Headquarters location

Los Gatos, CA, US

Year founded

1997

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