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Direct Marketing Jobs in California (NOW HIRING)

The ideal candidate has experience in direct-to-customer messaging, automation, personalization, and optimizing marketing message design with a proven track record in email development.Please note:

New

The ideal candidate has experience in direct-to-customer messaging, automation, personalization, and optimizing marketing message design with a proven track record in email development. Please note:

Manages a team ofDirect Marketing Associates (canvassers)with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals. * Recruits, hires ...

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Direct Marketing information

See California salary details

$10.9K

$46.6K

$65.6K

How much do direct marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for direct marketing in California is $46,603.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,400.00 and $49,300.00 per year, depending on experience, location, and employer.

What is direct marketing?

Direct marketing is a type of advertising that allows businesses to communicate directly with potential customers through channels such as email, mail, telemarketing, or text messages. It aims to generate a response or encourage a specific action, such as making a purchase or signing up for a service. Unlike mass marketing, direct marketing targets specific individuals or groups, making it a more personalized and measurable form of marketing.

What are the key skills and qualifications needed to thrive as a direct marketing specialist?

To excel in Direct Marketing, you need strong analytical skills, creativity, and a background in marketing or communications, often supported by a relevant degree or certification. Familiarity with CRM systems, email marketing platforms, and data analysis tools like Google Analytics is typically required. Excellent written communication, attention to detail, and the ability to adapt messaging to different audiences are vital soft skills. These competencies ensure campaigns are targeted, measurable, and effective in driving customer engagement and sales.

What are some common challenges faced in a direct marketing role, and how can they be addressed?

One common challenge in Direct Marketing is effectively reaching and engaging the target audience without being perceived as intrusive or irrelevant. To overcome this, professionals often use data-driven strategies to segment audiences and personalize messaging. Another challenge is measuring campaign effectiveness, which can be addressed by setting clear KPIs and utilizing analytics tools to track response rates and conversions. Collaboration with creative, sales, and data teams is also key to refining campaigns and ensuring alignment with broader marketing goals.

What is the difference between Direct Marketing vs Telemarketer?

AspectDirect MarketingTelemarketer
Primary FocusPromoting products/services directly to consumers through various channelsMaking outbound calls to potential customers to promote products/services
Work EnvironmentMarketing campaigns, digital platforms, direct mailCall centers, outbound calling environments
Required SkillsMarketing knowledge, communication, data analysisCommunication skills, persuasion, patience
Common CertificationsMarketing certifications, digital advertisingNone specific, sales or telemarketing training

While both roles involve communication with potential customers, direct marketing focuses on creating and executing marketing campaigns across multiple channels, whereas telemarketers primarily engage in outbound calling to generate leads or sales. Understanding these differences helps job seekers identify the right career path in the marketing and sales industry.

How much does direct marketing pay?

The average salary for a direct marketing professional varies by experience and location but typically ranges from $45,000 to $70,000 annually. Entry-level roles may start around $35,000, while experienced specialists or managers can earn over $80,000. Compensation often includes performance bonuses and commissions based on campaign success.

What does direct marketing do?

Direct marketing involves a job role focused on promoting products or services directly to consumers through channels such as email, mail, telemarketing, or digital advertising. It requires skills in communication, data analysis, and campaign management to target specific audiences and measure effectiveness.

What skills are needed for direct marketing?

Direct marketing professionals need strong communication and interpersonal skills to effectively engage target audiences. They should have knowledge of marketing strategies, data analysis, and familiarity with tools like customer relationship management (CRM) software. Creativity, organization, and the ability to analyze campaign performance are also important for success in this role.

What are the most commonly searched types of Direct Marketing jobs in California?

The most popular types of Direct Marketing jobs in California are:

Infographic showing various Direct Marketing job openings in California as of August 2026, with employment types broken down into 6% Internship, 70% Full Time, 6% Part Time, 6% Temporary, and 12% Contract. Highlights an 88% In-person, 6% Hybrid, and 6% Remote job distribution, with an average salary of $46,603 per year, or $22.4 per hour.

Direct Marketing Manager I

Andersen Windows, Inc.

Laguna Hills, CA • On-site

$55.99 - $86.79/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New


Key responsibilities

  • Manage a team of Direct Marketing Associates, providing motivation and coaching to achieve daily, weekly, and monthly goals.

  • Oversee all field activities of the DMA team, including training, role playing, daily meetings, supervision, and ensuring proper procedures are followed.

  • Coordinate canvass logistics, verify leads, and provide neighborhood and city information to support lead generation and appointment setting.


Andersen Windows rating

8.1

Company rating: 8.1 out of 10

Based on 61 frontline employees who took The Breakroom Quiz

118th of 545 rated manufacturers


Job description

## Direct Marketing Manager IApplylocations: Laguna Hills, CAtime type: Full timeposted on: Posted Todayjob requisition id: R-7470**ANDERSEN CORPORATION SUMMARY:**At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.**JOB DESCRIPTION:****Position Purpose:**The purpose of this position is to cost-effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget. **Position Responsibilities:** * Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.* Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate* Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.* Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodolgy.* Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.* Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.* Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments**Direction of Others:** * Direction of a team of Direct Marketing Associates (DMA's)**Minimum Qualification, Skills, and/or Competency Requirements:*** High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities.* Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets.* Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members.* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.* Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals.* Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.* Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives.* Possession of a valid driver's license with a safe driving record is mandatory for this position.**PAY RANGE:**$55,994.00 - $86,791.00**CULTURE AND BENEFITS:**At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success. While specific benefits may vary by position or location, we’re proud to offer a comprehensive Total Rewards Package designed to support your well‐being, growth, and future. Our benefits include:* 401 (k) Plan, Employer Fixed Contributions & Company Matching* Profit Sharing\** Medical, Dental and Vision Coverage\** Flexible Spending Accounts (FSAs)\*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)* Life Insurance* Paid Time Off & Paid Holidays* Paid Maternity Leave & Paid Parental Leave\** Career Growth Planning & Nationwide Career Opportunities*\*For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.***PROFIT SHARING:** In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. #J-18808-Ljbffr

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