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Direct Marketing Manager Jobs in California (NOW HIRING)

Andersen

Direct Marketing Manager I

Laguna Hills, CA · On-site

$55K - $86K/yr

Manages a team ofDirect Marketing Associates (canvassers)with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals. * Recruits, hires ...

GHP Management

Marketing Manager

Los Angeles, CA · On-site

$75K - $85K/yr

You also serve as a primary ambassador of GHP's Culture and Vision, acting as the direct marketing ... Manages event budgets with discretion, ensuring spending aligns with financial objectives while ...

Champions Group Holdings

Marketing Manager

Brea, CA

Marketing Manager Seeking out a performance driven Marketing Manager to drive results for our West ... Reports into Director, Marketing for West Division Responsibilities * Develop marketing plans ...

Champions Group Holdings

Marketing Manager

Brea, CA · On-site

$125K - $140K/yr

Marketing Manager Seeking out a performance driven Marketing Manager to drive results for our West ... Reports into Director, Marketing for West Division Responsibilities * Develop marketing plans ...

Champions Group Holdings

Marketing Manager

Brea, CA

$125K - $140K/yr

Marketing Manager Seeking out a performance driven Marketing Manager to drive results for our West ... Reports into Director, Marketing for West Division Responsibilities * Develop marketing plans ...

Jobtailor

Senior Marketing Manager

San Francisco, CA · On-site

$120 - $190/hr

Responsibilities * Assist the Copy & Creative Director with developing, writing, and editing ... Support the Managing Director, Marketing in drafting press releases, and managing press inquiries ...

BUNZL

Marketing Manager

Cerritos, CA · Hybrid

$85K - $120K/hr

The Marketing Manager will collaborate closely with the Director of Sales and Marketing on high-level initiatives while owning tactical execution, team leadership, and operational excellence. This is ...

Steiner Industries Inc

Marketing Manager

Cerritos, CA · Hybrid

The Marketing Manager will collaborate closely with the Director of Sales and Marketing on high-level initiatives while owning tactical execution, team leadership, and operational excellence. This is ...

Bunzl

Marketing Manager

Cerritos, CA · On-site

$85K - $120K/yr

The Marketing Manager will collaborate closely with the Director of Sales and Marketing on high-level initiatives while owning tactical execution, team leadership, and operational excellence. This is ...

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Direct Marketing Manager information

See California salary details

$37.5K

$58.2K

$97.7K

How much do direct marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for direct marketing manager in California is $58,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $66,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in California?

The most popular types of Direct Marketing jobs in California are:

What are popular job titles related to Direct Marketing Manager jobs in California?

For Direct Marketing Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Direct Marketing Manager jobs in California look for?

The top searched job categories for Direct Marketing Manager jobs in California are:

What cities in California are hiring for Direct Marketing Manager jobs?

Cities in California with the most Direct Marketing Manager job openings:

Direct Marketing Manager jobs near you
Infographic showing various Direct Marketing Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $58,195 per year, or $28 per hour.

Direct Marketing Manager I

Andersen Corporation

Laguna Hills, CA • On-site

$55K - $86K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

ANDERSEN CORPORATION SUMMARY:
At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.
Our portfolio of brands - Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ - is crafted to serve customers across the new residential, home improvement and light commercial building sector.
Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.
JOB DESCRIPTION:
Position Purpose:
The purpose of this position is to cost-effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.
Position Responsibilities:
  • Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.

  • Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate

  • Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.

  • Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodolgy.

  • Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.

  • Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.

  • Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen's products and services can be demonstrated with the intent of generating qualified leads and appointments

Direction of Others:
  • Direction of a team of Direct Marketing Associates (DMA's)

Minimum Qualification, Skills, and/or Competency Requirements:
  • High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities.

  • Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets.

  • Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.

  • Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals.

  • Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies.

  • Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives.

  • Possession of a valid driver's license with a safe driving record is mandatory for this position.

PAY RANGE:
$55,994.00 - $86,791.00
CULTURE AND BENEFITS:
At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package - a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member's wellbeing and success. While specific benefits may vary by position or location, we're proud to offer a comprehensive Total Rewards Package designed to support your well-being, growth, and future. Our benefits include:
  • 401 (k) Plan, Employer Fixed Contributions & Company Matching
  • Profit Sharing*
  • Medical, Dental and Vision Coverage*
  • Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)
  • Life Insurance
  • Paid Time Off & Paid Holidays
  • Paid Maternity Leave & Paid Parental Leave*
  • Career Growth Planning & Nationwide Career Opportunities

*For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.
PROFIT SHARING: In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.
We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.

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