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Developer Marketing Jobs in California (NOW HIRING)

Developer Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring a Developer Marketing Manager to own how developers and technical evaluators ...

Developer Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring a Developer Marketing Manager to own how developers and technical evaluators ...

About the Role As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com's web search APIs. You will sit at the intersection of product, DevRel ...

Developer Marketing Lead

San Francisco, CA · On-site +1

$170K - $210K/yr

About the Role As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com's web search APIs. You will sit at the intersection of product, DevRel ...

Collaboration with Developer Marketing and Developer Programs is essential. What You'll Be Doing: * Define Agent Marketing: Develop the approach, operational structure, and evaluation framework for ...

Along with oustanding communication, marketing, and written skills, this role requires a solid technical background, especially in data and ML, and a genuine passion for helping other developers ...

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Developer Marketing information

See California salary details

$14

$47

$73

How much do developer marketing jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for developer marketing in California is $47.90, according to ZipRecruiter salary data. Most workers in this role earn between $38.41 and $61.68 per hour, depending on experience, location, and employer.

How does a developer marketing professional typically collaborate with engineering and product teams?

Developer Marketing professionals work closely with engineering and product teams to gain a deep understanding of technical products and developer needs. They frequently participate in product planning meetings, provide feedback on documentation, and help shape messaging that resonates with technical audiences. This collaboration ensures that marketing initiatives accurately reflect product capabilities and address real-world developer pain points. Open communication and mutual respect are key to building trust and creating effective campaigns.

What does a developer marketing do?

A developer marketing professional creates strategies to promote products and services to developers, often focusing on technical content, community engagement, and developer tools. They work closely with product teams to understand technical features and may use analytics tools to measure campaign effectiveness. Strong communication skills and technical knowledge are essential for success in this role.

What are the key skills and qualifications needed to thrive as a developer marketing professional, and why are they important?

To thrive as a Developer Marketing professional, you need a blend of technical understanding, marketing expertise, and experience working with or for developer communities, often supported by a degree in marketing, computer science, or a related field. Familiarity with developer tools, analytics platforms, content management systems, and sometimes certifications in digital marketing are typically required. Exceptional communication, community-building, and empathy skills help you connect authentically with developer audiences and advocate for their needs. These skills ensure you can effectively translate technical products into compelling value propositions and foster strong engagement within developer ecosystems.

What is the difference between Developer Marketing vs Product Marketing?

AspectDeveloper MarketingProduct Marketing
Primary FocusEngaging developers and technical audiences to adopt and advocate for productsPositioning, messaging, and promoting products to target markets
Required SkillsTechnical knowledge, developer community engagement, content creation for technical audiencesMarket research, messaging, competitive analysis, customer insights
Work EnvironmentTech companies, startups, developer communitiesTech companies, product teams, marketing departments

Developer Marketing and Product Marketing share overlapping skills but differ in focus. Developer Marketing concentrates on engaging technical audiences and fostering developer advocacy, while Product Marketing centers on positioning and promoting products to broader markets. Both roles are vital in tech companies but serve distinct strategic purposes.

What is developer marketing?

Developer Marketing refers to the strategies and activities aimed at engaging and supporting software developers as a key audience. It involves promoting products, tools, or platforms to developers, often by providing technical content, community events, and resources that help them succeed. Unlike traditional marketing, Developer Marketing focuses on building trust and offering real value, such as documentation, tutorials, or APIs. The goal is to foster adoption and advocacy among developers, who often influence technology decisions within organizations.
What are popular job titles related to Developer Marketing jobs in California? For Developer Marketing jobs in California, the most frequently searched job titles are:
What job categories do people searching Developer Marketing jobs in California look for? The top searched job categories for Developer Marketing jobs in California are:
What cities in California are hiring for Developer Marketing jobs? Cities in California with the most Developer Marketing job openings:
Infographic showing various Developer Marketing job openings in California as of July 2026, with employment types broken down into 2% Internship, 83% Full Time, 11% Part Time, 2% Temporary, and 2% Contract. Highlights an 80% In-person, 2% Hybrid, and 18% Remote job distribution, with an average salary of $99,636 per year, or $47.9 per hour.

Developer Marketing Manager

ID.me

Mountain View, CA • On-site

Other

Re-posted 21 days ago


ID.me rating

5.6

Company rating: 5.6 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

228th of 242 rated software companies


Job description

Developer Marketing Manager

Location: Mountain View, CA or McLean, VA (Full-time, in-office)

Role Overview

We're hiring a Developer Marketing Manager to own how developers and technical evaluators discover, learn, and integrate with ID.me's identity platform. You'll be the marketing owner of developers.id.me and docs.id.me - the technical hubs that turn ID.me from a service customers wait on into a platform they configure themselves. You'll partner closely with Product, Engineering, and DevRel to ship the content that turns evaluators into integrators.

ID.me is shifting from a service model (we build your verification workflow) to a platform model (you configure your own). The Developer Portal is the surface area where that shift becomes real for customers, and we need a developer marketer who can carry that story end to end.

ResponsibilitiesDeveloper Portal & Technical Content
  • Own marketing for developers.id.me and the technical documentation experience at docs.id.me - IA, content roadmap, page builds, and ongoing maintenance in partnership with Product and Engineering.
  • Write and ship technical content: quickstarts, integration guides, API reference improvements, sample apps, and code snippets for the modular API suite (Face API, Age Verification, White-Label, Green-Label).
  • Keep documentation, code samples, and version notes in lockstep with product releases - including new self-service capabilities like workflow policies, app-level reporting, and native API configuration.
Developer Enablement & How-To Materials
  • Build hands-on enablement: tutorials, video walkthroughs, sandbox demos, and reference architectures for common identity workflows (OIDC, OAuth, SAML, SCIM, Enterprise SSO).
  • Translate engineering specs and PRDs into clear, developer-friendly content that respects developers' time and intelligence - turning concepts like Applications, Policies, and the workflow engine into plain-language how-tos.
  • Partner with Solutions Engineering and Support to identify the integration questions developers actually hit - then ship content that answers them before a ticket gets filed.
Developer Engagement & Growth
  • Drive qualified developer traffic to developers.id.me through community engagement, partnerships, and developer-facing programs.
  • Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
  • Track funnel metrics from portal visit sandbox signup first API call policy activation production integration, and report on what's working.
Platform Launch & Cross-Functional Partnership
  • Co-own technical launches with Product Marketing and PM - release notes, migration guides, deprecations, and the developer-facing pieces of every major launch (Developer Portal, Organizations Platform, modular APIs).
  • Carry the platform narrative - modularity, self-service, configurable workflows - through every developer-facing surface.
  • Serve as the marketing voice in DevRel and developer experience conversations; bring developer feedback back into Product and Engineering.
Qualifications
  • 10+ years in developer marketing, technical product marketing, or developer relations at a company shipping API or platform products.
  • Technical background - CS or engineering degree, prior engineering or DevRel experience, or a clear portfolio of technical content you've shipped (docs, tutorials, sample apps, dev portals).
  • Strong technical writing skills. You can read a PRD, talk to an engineer, and ship a quickstart developers actually finish.
  • Hands-on familiarity with at least one modern stack (JavaScript/TypeScript, Python, Go, or similar) and comfort working in code samples and Git.
  • Experience owning or significantly contributing to a developer portal, docs site, or technical content program.
  • Comfort with developer-funnel metrics: portal traffic, sandbox activation, time-to-first-API-call, integration completion.
  • Bachelor's degree or equivalent experience.
  • Bonus: previous experience working within a developer ecosystem or developer community.
  • Bonus: working knowledge of IAM and identity protocols (OIDC, OAuth 2.0, SAML, SCIM, Enterprise SSO with Entra/Okta), or prior experience marketing identity, auth, CIAM, or security platforms.
Why This Role

ID.me's identity platform powers verification for 170M+ members, 22 federal agencies, and a growing roster of healthcare, State and Education, and commercial brands. The Developer Portal opens that network up to customers as a self-service product, and the developer marketing function is being built from the ground up to support it. You'll have meaningful ownership, runway to grow the function, and a direct line to the VP of Enterprise Marketing along with Product and Engineering leadership.

ID.me is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ID.me participates in E-Verify.


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