Developer Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring a Developer Marketing Manager to own how developers and technical evaluators ...
Developer Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring a Developer Marketing Manager to own how developers and technical evaluators ...
Developer Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring a Developer Marketing Manager to own how developers and technical evaluators ...
Developer Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role Overview We're hiring a Developer Marketing Manager to own how developers and technical evaluators ...
About the Role As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com's web search APIs. You will sit at the intersection of product, DevRel ...
About the Role As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com's web search APIs. You will sit at the intersection of product, DevRel ...
Developer Marketing Lead
San Francisco, CA · On-site +1
$170K - $210K/yr
About the Role As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com's web search APIs. You will sit at the intersection of product, DevRel ...
Developer Marketing Lead
San Francisco, CA · On-site +1
$170K - $210K/yr
About the Role As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com's web search APIs. You will sit at the intersection of product, DevRel ...
We're looking for a passionate Sr. Developer Marketing Manager to help acquire, activate, and grow an engaged developer community building AI applications on PC using NVIDIA SDKs and software. You'll ...
We're looking for a passionate Sr. Developer Marketing Manager to help acquire, activate, and grow an engaged developer community building AI applications on PC using NVIDIA SDKs and software. You'll ...
We're looking for a passionate Sr. Developer Marketing Manager to help acquire, activate, and grow an engaged developer community building AI applications on PC using NVIDIA SDKs and software. You'll ...
We're looking for a passionate Sr. Developer Marketing Manager to help acquire, activate, and grow an engaged developer community building AI applications on PC using NVIDIA SDKs and software. You'll ...
Set the vision, strategy, and operational plan for developer marketing across NVIDIA's software and compute ecosystem, focusing on developer audience strategy, market positioning, investment ...
Set the vision, strategy, and operational plan for developer marketing across NVIDIA's software and compute ecosystem, focusing on developer audience strategy, market positioning, investment ...
Set the vision, strategy, and operational plan for developer marketing across NVIDIA's software and compute ecosystem, focusing on developer audience strategy, market positioning, investment ...
Set the vision, strategy, and operational plan for developer marketing across NVIDIA's software and compute ecosystem, focusing on developer audience strategy, market positioning, investment ...
As a Developer Platform Partner (DPP) Marketing Manager , you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0-1 with product, and co ...
As a Developer Platform Partner (DPP) Marketing Manager , you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0-1 with product, and co ...
As a Developer Platform Partner (DPP) Marketing Manager , you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0-1 with product, and co ...
As a Developer Platform Partner (DPP) Marketing Manager , you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0-1 with product, and co ...
Director, Agent Marketing
Santa Clara, CA · On-site
Collaboration with Developer Marketing and Developer Programs is essential. What You'll Be Doing: * Define Agent Marketing: Develop the approach, operational structure, and evaluation framework for ...
Director, Agent Marketing
Santa Clara, CA · On-site
Collaboration with Developer Marketing and Developer Programs is essential. What You'll Be Doing: * Define Agent Marketing: Develop the approach, operational structure, and evaluation framework for ...
Director, Agent Marketing
Santa Clara, CA · On-site
Collaboration with Developer Marketing and Developer Programs is essential. What You'll Be Doing: * Define Agent Marketing: Develop the approach, operational structure, and evaluation framework for ...
Director, Agent Marketing
Santa Clara, CA · On-site
Collaboration with Developer Marketing and Developer Programs is essential. What You'll Be Doing: * Define Agent Marketing: Develop the approach, operational structure, and evaluation framework for ...
Product Marketing
San Francisco, CA · On-site
$150K - $250K/yr
We're currently valued at $2 billion and we're forming a world-class team of engineers, designers, marketers, sellers, researchers, and operational experts to achieve our mission. Job: You will sit ...
Product Marketing
San Francisco, CA · On-site
$150K - $250K/yr
We're currently valued at $2 billion and we're forming a world-class team of engineers, designers, marketers, sellers, researchers, and operational experts to achieve our mission. Job: You will sit ...
... with marketing and product to: Support launches, Amplify events, and turn community insights into better messaging. • Help grow Aikido's reputation as a developer-first security company • ...
... with marketing and product to: Support launches, Amplify events, and turn community insights into better messaging. • Help grow Aikido's reputation as a developer-first security company • ...
The NVIDIA developer marketing group is looking for a developer advocate who is passionate about working with innovative technology, building well-documented inspirational demos, and sharing that ...
The NVIDIA developer marketing group is looking for a developer advocate who is passionate about working with innovative technology, building well-documented inspirational demos, and sharing that ...
Head of Marketing Operations & Production
San Francisco, CA · On-site
$275K - $300K/yr
The Opportunity Postman is entering its next phase of growth, with a marketing organization that spans developer audiences, product-led growth, and enterprise go-to-market motions. To support this ...
Head of Marketing Operations & Production
San Francisco, CA · On-site
$275K - $300K/yr
The Opportunity Postman is entering its next phase of growth, with a marketing organization that spans developer audiences, product-led growth, and enterprise go-to-market motions. To support this ...
The NVIDIA developer marketing group is looking for a developer advocate who is passionate about working with innovative technology, building well-documented inspirational demos, and sharing that ...
The NVIDIA developer marketing group is looking for a developer advocate who is passionate about working with innovative technology, building well-documented inspirational demos, and sharing that ...
Postman is helping developers and professionals across the globe build the API-first world by ... To support this scale, we are building a modern marketing infrastructure that combines: * world ...
Postman is helping developers and professionals across the globe build the API-first world by ... To support this scale, we are building a modern marketing infrastructure that combines: * world ...
Developer Relations Lead
$205K - $250K/yr
Along with oustanding communication, marketing, and written skills, this role requires a solid technical background, especially in data and ML, and a genuine passion for helping other developers ...
Developer Relations Lead
$205K - $250K/yr
Along with oustanding communication, marketing, and written skills, this role requires a solid technical background, especially in data and ML, and a genuine passion for helping other developers ...
Manager, Product Marketing Games Developer
Los Angeles, CA · On-site
$165K/yr
Build marketing strategy for developer product launches. Pull together business goals, games studio team needs, and the developer product teams to align on the value propositions of our game services.
Manager, Product Marketing Games Developer
Los Angeles, CA · On-site
$165K/yr
Build marketing strategy for developer product launches. Pull together business goals, games studio team needs, and the developer product teams to align on the value propositions of our game services.
Developer Marketing information
See California salary details
$14.23 - $19.58
8% of jobs
$19.58 - $24.93
0% of jobs
$24.93 - $30.28
0% of jobs
$30.28 - $35.63
9% of jobs
$37.39 is the 25th percentile. Wages below this are outliers.
$35.63 - $40.98
23% of jobs
The median wage is $44.15 / hr.
$40.98 - $46.33
16% of jobs
$46.33 - $51.67
6% of jobs
$56.91 is the 75th percentile. Wages above this are outliers.
$51.67 - $57.02
12% of jobs
$57.02 - $62.37
5% of jobs
$62.37 - $67.72
8% of jobs
$67.72 - $73.07
11% of jobs
$14
$47
$73
How much do developer marketing jobs pay per hour?
How does a developer marketing professional typically collaborate with engineering and product teams?
What does a developer marketing do?
What are the key skills and qualifications needed to thrive as a developer marketing professional, and why are they important?
What is the difference between Developer Marketing vs Product Marketing?
| Aspect | Developer Marketing | Product Marketing |
|---|---|---|
| Primary Focus | Engaging developers and technical audiences to adopt and advocate for products | Positioning, messaging, and promoting products to target markets |
| Required Skills | Technical knowledge, developer community engagement, content creation for technical audiences | Market research, messaging, competitive analysis, customer insights |
| Work Environment | Tech companies, startups, developer communities | Tech companies, product teams, marketing departments |
Developer Marketing and Product Marketing share overlapping skills but differ in focus. Developer Marketing concentrates on engaging technical audiences and fostering developer advocacy, while Product Marketing centers on positioning and promoting products to broader markets. Both roles are vital in tech companies but serve distinct strategic purposes.
What is developer marketing?

ID.me rating
5.6
Based on 7 frontline employees who took The Breakroom Quiz
228th of 242 rated software companies
Job description
Location: Mountain View, CA or McLean, VA (Full-time, in-office)
Role OverviewWe're hiring a Developer Marketing Manager to own how developers and technical evaluators discover, learn, and integrate with ID.me's identity platform. You'll be the marketing owner of developers.id.me and docs.id.me - the technical hubs that turn ID.me from a service customers wait on into a platform they configure themselves. You'll partner closely with Product, Engineering, and DevRel to ship the content that turns evaluators into integrators.
ID.me is shifting from a service model (we build your verification workflow) to a platform model (you configure your own). The Developer Portal is the surface area where that shift becomes real for customers, and we need a developer marketer who can carry that story end to end.
ResponsibilitiesDeveloper Portal & Technical Content- Own marketing for developers.id.me and the technical documentation experience at docs.id.me - IA, content roadmap, page builds, and ongoing maintenance in partnership with Product and Engineering.
- Write and ship technical content: quickstarts, integration guides, API reference improvements, sample apps, and code snippets for the modular API suite (Face API, Age Verification, White-Label, Green-Label).
- Keep documentation, code samples, and version notes in lockstep with product releases - including new self-service capabilities like workflow policies, app-level reporting, and native API configuration.
- Build hands-on enablement: tutorials, video walkthroughs, sandbox demos, and reference architectures for common identity workflows (OIDC, OAuth, SAML, SCIM, Enterprise SSO).
- Translate engineering specs and PRDs into clear, developer-friendly content that respects developers' time and intelligence - turning concepts like Applications, Policies, and the workflow engine into plain-language how-tos.
- Partner with Solutions Engineering and Support to identify the integration questions developers actually hit - then ship content that answers them before a ticket gets filed.
- Drive qualified developer traffic to developers.id.me through community engagement, partnerships, and developer-facing programs.
- Build campaigns and programs targeting technical evaluators - product managers, eCommerce leads, engineering managers, and compliance officers - in partnership with Field Marketing and Demand Gen.
- Track funnel metrics from portal visit sandbox signup first API call policy activation production integration, and report on what's working.
- Co-own technical launches with Product Marketing and PM - release notes, migration guides, deprecations, and the developer-facing pieces of every major launch (Developer Portal, Organizations Platform, modular APIs).
- Carry the platform narrative - modularity, self-service, configurable workflows - through every developer-facing surface.
- Serve as the marketing voice in DevRel and developer experience conversations; bring developer feedback back into Product and Engineering.
- 10+ years in developer marketing, technical product marketing, or developer relations at a company shipping API or platform products.
- Technical background - CS or engineering degree, prior engineering or DevRel experience, or a clear portfolio of technical content you've shipped (docs, tutorials, sample apps, dev portals).
- Strong technical writing skills. You can read a PRD, talk to an engineer, and ship a quickstart developers actually finish.
- Hands-on familiarity with at least one modern stack (JavaScript/TypeScript, Python, Go, or similar) and comfort working in code samples and Git.
- Experience owning or significantly contributing to a developer portal, docs site, or technical content program.
- Comfort with developer-funnel metrics: portal traffic, sandbox activation, time-to-first-API-call, integration completion.
- Bachelor's degree or equivalent experience.
- Bonus: previous experience working within a developer ecosystem or developer community.
- Bonus: working knowledge of IAM and identity protocols (OIDC, OAuth 2.0, SAML, SCIM, Enterprise SSO with Entra/Okta), or prior experience marketing identity, auth, CIAM, or security platforms.
ID.me's identity platform powers verification for 170M+ members, 22 federal agencies, and a growing roster of healthcare, State and Education, and commercial brands. The Developer Portal opens that network up to customers as a self-service product, and the developer marketing function is being built from the ground up to support it. You'll have meaningful ownership, runway to grow the function, and a direct line to the VP of Enterprise Marketing along with Product and Engineering leadership.
ID.me is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ID.me participates in E-Verify.
About ID.me
Sourced by ZipRecruiter
Industry
Software development
Company size
501 - 1,000 Employees
Headquarters location
McLean, VA, US
Year founded
2010