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Demand Generation Manager Jobs in Iowa (NOW HIRING)

Sabanto

Product Marketing Manager

Ames, IA · On-site

$150K/yr

As Product Marketing Manager, you will be the connective tissue between what we build and how the ... This is not a pure demand generation role. It's equal parts strategist, writer, educator, and ...

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Demand Generation Manager information

See Iowa salary details

$36.2K

$95.3K

$134.3K

How much do demand generation manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for demand generation manager in Iowa is $95,301.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,800.00 and $112,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Iowa?

The most popular types of Demand Generation jobs in Iowa are:

What job categories do people searching Demand Generation Manager jobs in Iowa look for?

The top searched job categories for Demand Generation Manager jobs in Iowa are:

What cities in Iowa are hiring for Demand Generation Manager jobs?

Cities in Iowa with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $95,301 per year, or $45.8 per hour.

Marketing Manager

Twin State Technical Services LTD

Davenport, IA

Full-time

Posted 5 days ago

Job description

Description

Join a High-Energy Team as Our Marketing Manager


Why This Role Stands Out

We are looking for a Marketing Manager who is ready to bring fresh ideas, strong follow-through, excellent organization, and a customer-focused mindset to a fast-moving, professional team. This is a hands-on opportunity to shape marketing strategy, make timely and informed decisions, strengthen brand visibility, and help connect clients with solutions that make their work easier, smarter, and more effective.


A Day in the Life

A typical day for the Marketing Manager may include reviewing campaign results, prioritizing deadlines, planning content, coordinating with sales and leadership, updating marketing materials, preparing client communications, supporting events, and identifying new ways to reach and serve clients. The right Marketing Manager will enjoy variety, collaboration, creative problem-solving, making sound decisions, managing time effectively, and turning ideas into clear, measurable action.


Requirements

Responsibilities and Expectations

  • Brand and Platform Strategy: Develop and manage the company's marketing strategy for its core service platform, ensuring brand assets, messaging, and collateral are consistent, current, organized, and documented across all channels.
  • Go-to-Market Planning: Build, document, prioritize, and execute go-to-market plans for new geographic markets, service lines, and business initiatives, including market research, launch planning, and post-launch analysis.
  • Client Acquisition: Design and manage scalable campaigns that create a measurable, repeatable process for generating qualified leads and attracting new clients.
  • Client Relationship Marketing: Develop structured communication programs for current clients that highlight services, share value-based updates, and strengthen long-term partnerships.
  • Event and Community Marketing: Plan and manage a predictable calendar for company events, community engagement, and executive-level networking opportunities while keeping timelines, details, and communication on track.
  • Executive Thought Leadership: Coordinate content development and distribution that shares executive insights on emerging technology, security, business process improvement, and related industry topics.
  • Sales Alignment: Partner with sales leadership to build and maintain sales enablement materials, support lead handoff processes, and make timely decisions that keep marketing and sales priorities aligned.
  • Marketing Operations and Measurement: Manage marketing platforms, data hygiene, process automation, campaign reporting, and return-on-investment tracking.
  • Process and Communication: Document marketing processes, manage deadlines, organize priorities, communicate progress clearly, and support continuous improvement across marketing activities.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience may be considered.
  • Minimum 5-7 years of B2B marketing experience, with a required focus on technology solutions or professional services.
  • Expert-level proficiency building, managing, and optimizing modern marketing automation and CRM platforms.
  • Demonstrated experience designing, documenting, and executing processes for launching or rebranding products, services, or service lines.
  • Experience creating structured, repeatable go-to-market plans for new market entry, including research, launch execution, and post-launch analysis.
  • Proven ability to build marketing systems, messaging, and content strategies for senior-level and executive audiences.
  • Expertise in demand generation, content marketing, digital marketing, campaign performance measurement, and client engagement.
  • Strong writing, communication, organization, project management, decision-making, time management, and relationship-building skills.
  • Relevant marketing, digital advertising, analytics, project management, CRM, or marketing automation certifications are preferred.


Apply