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Vp Demand Generation Jobs in Iowa (NOW HIRING)

Landus

Territory Business Manager

Boone, IA · On-site

... demand through consultative selling. This position reports to the Vice President of Sales ... Marketing & Demand Generation Develop product positioning strategies that differentiate company ...

Landus

Territory Business Manager

Boone, IA · On-site

... demand through consultative selling. This position reports to the Vice President of Sales ... Marketing & Demand Generation • Develop product positioning strategies that differentiate company ...

Workspire

Regional Vice President - Midwest

Des Moines, IA · On-site

$240K - $300K/yr

And the demand is live now: the Iowa data-center and advanced-manufacturing buildout is real work ... Power generation exposure, including substation or nuclear. * MBA or comparable advanced degree.

Contrack Watts, Inc.

Marketing Director

Des Moines, IA · On-site

... and demand-generation efforts. The Marketing Director ensures consistent brand execution across ... Vice President of Strategy Execution. What You'll Do Every Day: * Lead and manage the Marketing ...

Weitz

Marketing Director

Des Moines, IA · On-site

... and demand-generation efforts. The Marketing Director ensures consistent brand execution across ... Vice President of Strategy Execution. What You'll Do Every Day: * Lead and manage the Marketing ...

Sabanto

Product Marketing Manager

Ames, IA · On-site

$150K/yr

You'll report to the VP of Product and sit close to the roadmap making sure the story we tell in the market matches what's actually being built. This is not a pure demand generation role. It's equal ...

Sabanto

Product Marketing Manager

Ames, IA · On-site

$150K/yr

You'll report to the VP of Product and sit close to the roadmap making sure the story we tell in the market matches what's actually being built. This is not a pure demand generation role. It's equal ...

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All JobsVp Demand Generation JobsVp Demand Generation Jobs in Iowa

Vp Demand Generation information

See Iowa salary details

$40.9K

$148K

$260.6K

How much do vp demand generation jobs pay per year?

As of Sep 2, 2026, the average yearly pay for vp demand generation in Iowa is $147,964.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,000.00 and $178,500.00 per year, depending on experience, location, and employer.

What does a VP Demand Generation do?

A VP of Demand Generation is responsible for developing and executing strategies to drive customer interest, leads, and revenue growth. They oversee marketing campaigns, lead nurturing programs, and analytics to optimize the sales funnel. This role involves collaboration with sales, content, and performance marketing teams to generate high-quality pipeline opportunities. A successful VP of Demand Generation uses data-driven insights and marketing automation to scale growth effectively.

What are the typical daily responsibilities of a VP Demand Generation?

The VP Demand Generation typically oversees the development, execution, and optimization of multi-channel marketing campaigns to drive qualified leads and support sales objectives. Daily responsibilities often include reviewing marketing performance metrics, collaborating with sales and product teams, setting campaign priorities, managing a team of demand generation professionals, and ensuring alignment between marketing initiatives and broader business goals. This role also requires continuously analyzing results to refine strategies, report to executive stakeholders, and stay updated on industry trends. With a hands-on and strategic focus, the VP Demand Generation is pivotal in shaping the company's growth engine.

What are the key skills and qualifications needed to thrive in the VP Demand Generation position, and why are they important?

To thrive as a VP Demand Generation, you should possess expertise in B2B marketing strategy, campaign management, data-driven decision-making, and team leadership, typically supported by a degree in marketing or a related field and relevant experience. Proficiency with marketing automation tools (such as Marketo or HubSpot), CRM platforms (like Salesforce), and analytics software is highly recommended. Outstanding candidates also excel in cross-functional collaboration, strategic thinking, and effective communication. These capabilities are crucial to drive measurable pipeline growth, align marketing and sales teams, and achieve ambitious revenue objectives.

What are the most commonly searched types of Demand Generation jobs in Iowa?

The most popular types of Demand Generation jobs in Iowa are:

What are popular job titles related to Vp Demand Generation jobs in Iowa?

For Vp Demand Generation jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Vp Demand Generation jobs in Iowa look for?

The top searched job categories for Vp Demand Generation jobs in Iowa are:

What cities in Iowa are hiring for Vp Demand Generation jobs?

Cities in Iowa with the most Vp Demand Generation job openings:

Vp Demand Generation jobs near you
Infographic showing various Vp Demand Generation job openings in Iowa as of August 2026, with employment types broken down into 73% Full Time, 25% Part Time, and 2% Contract. Highlights an 62% Physical, 2% Hybrid, and 36% Remote job distribution, with an average salary of $147,964 per year, or $71.1 per hour.

Vice President, Client Growth Sales

Lightedge

Des Moines, IA • On-site

Full-time

Posted 29 days ago

Job description

LightEdge Solutions is developing the IT solutions that will propel businesses forward over the next 10 years. Using a combination of shared and private/dedicated platforms, LightEdge has been successful in offering businesses alternatives that streamline operations, improve reliability and reduce costs.
If you are passionate about creating real solutions that help businesses with cutting-edge technology, want to be challenged to think out of the box and be in a position where you can impact change on a daily basis, then LightEdge can offer you a dynamic corporate environment built on teamwork and personal responsibility.

The Regional VP, Client Growth Sales leads Lightedge's Installed Base (IB) sales organization, owning revenue growth within our existing client portfolio. This role is responsible for driving scope expansion, upsell/cross-sell, migrations, and upgrades across upper mid-market and enterprise accounts running IBM Power and VMware/Private Cloud workloads. The VP builds and scales the team and motion that turns satisfied clients into expanding accounts - working in close partnership with the Client Experience (CXM) organization, which owns retention, renewals, and satisfaction, to ensure clients experience one coordinated team rather than two disconnected functions.

Key Responsibilities:
  • Own and drive the IB sales strategy and pipeline, delivering against quarterly and annual growth targets for scope expansion, upsell/cross-sell, product migrations, and upgrades.
  • Lead, coach, and develop a team of IB Sales Account Executives (SAEs), setting activity, pipeline, and results standards consistent with the Sales Management System.
  • Build repeatable qualification and account-planning discipline (MEDPICC, whitespace mapping) so reps consistently uncover and pursue expansion opportunities.
  • Partner with Client Experience Managers (CXMs) to maintain a shared, real-time view of account health, so growth signals and satisfaction/renewal risk are routed to the right owner without gaps.
  • Partner with Solutions Architecture to ensure technical proposals map cleanly to client business outcomes and drive higher win rates on expansion deals.
  • Own accurate, Sales Ops-validated pipeline reporting and forecasting for the IB motion; eliminate self-reported pipeline in favor of validated data.
  • Collaborate with Marketing and Channel on demand generation and co-sell motions that surface new expansion opportunities within existing accounts.
  • Represent the voice of the installed base client in cross-functional planning - product roadmap input, pricing, and packaging decisions.
  • Recruit, hire, and ramp new SAEs; maintain a leadership bench and succession plan for the IB team.
  • Report regularly to the CSO and executive leadership on IB pipeline health, growth attainment, and team performance against KPIs.
What Success Looks Like:
  • Consistent quarter-over-quarter growth in expansion bookings (MRR) across the existing client base.
  • Healthy, validated pipeline coverage against the IB quota, with clean MEDPICC/BANDT qualification at every stage.
  • Low account "whitespace" - clients are proactively offered relevant new products/services well ahead of their own initiatives.
  • Strong cross-functional trust with CXM, Solutions Architecture, and Channel, evidenced by smooth account handoffs and joint wins.
  • A well-coached, retained IB SAE team with a clear development path and strong rep-level attainment.
Qualifications:
  • 15+ years of B2B technology/managed services sales experience, including 10+ years leading a quota-carrying sales team, ideally in an installed-base, account management, or customer growth capacity.
  • Experience selling into IT infrastructure, cloud, colocation, or managed services environments; familiarity with IBM Power and/or VMware ecosystems strongly preferred.
  • Track record of building and scaling a sales team against a documented sales methodology and management system (e.g., MEDDIC/MEDPICC, BANT/BANDT).
  • Strong cross-functional collaborator, comfortable partnering with Customer Success/Client Experience, Solutions Architecture, Marketing, and Channel teams.
  • Data-driven approach to pipeline management and forecasting; comfortable operating in a Sales Ops-validated reporting environment.
  • Excellent executive communication skills, with experience presenting to senior leadership.
With over 20 years in business, LightEdge offers a full stack of best-in-class IT services delivering flexibility, security, and control. Our solutions include premier colocation across seven purpose-built data centers spanning Des Moines, IA, Kansas City, MO, Omaha, NE, Austin, TX, and Raleigh, NC, industry-leading private Infrastructure as a Service (IaaS) and cloud platforms, and the top global security and compliance measures. Our owned and operated facilities, integrated DR solutions, and premium compliant cloud choices make up a true Hybrid Cloud Solution Center. LightEdge annually undergoes third-party audits for ISO 20000-1, ISO 27001, HIPAA, PCI-DSS 3.2, and SSAE 18 SOC 1 Type II, SOC 2 Type II and SOC 3.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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