ZipRecruiter

Log In

1

Demand Generation Manager Jobs in Iowa (NOW HIRING)

Tractor Zoom

Be Seen First

Generation Demand Specialist

Des Moines, IA · On-site

$55K - $70K/yr

Demand Generation Specialist West Des Moines, Iowa -- Hybrid | Full-Time Role Applicants must be ... Manage contact list segmentation, lead scoring and contact hygiene in HubSpot, including ...

Demand.com

Marketing Director (Remote)

Des Moines, IA · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Fundraise Up

Revenue Analytics Manager

Estherville, IA · On-site +1

$149K - $162K/yr

Build and maintain dashboards and reports tracking demand generation and partnership performance ... Manage lead routing and handoff processes between Marketing, Partnerships, and Sales * Turn data ...

SAP

$14.75 - $19.75/hr

Maintain and regularly update the list of DG (Demand Generation) activities from all demand sources ... Familiarity with Microsoft Lists Meet your team The SAP EMEA Demand Management Office (DMO) in the ...

Landus

Territory Business Manager

Boone, IA · On-site

Marketing & Demand Generation Develop product positioning strategies that differentiate company ... Relationship Management Build long-term relationships with growers, retailers, field advisors, and ...

Landus

Territory Business Manager

Boone, IA · On-site

Marketing & Demand Generation • Develop product positioning strategies that differentiate company ... Relationship Management • Build long-term relationships with growers, retailers, field advisors ...

Landus Cooperative

Territory Business Manager

Boone, IA · On-site

Marketing & Demand Generation · Develop product positioning strategies that differentiate company ... Relationship Management · Build long-term relationships with growers, retailers, field advisors ...

next page

Showing results 1-20

All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Iowa

Demand Generation Manager information

See Iowa salary details

$36.2K

$95.3K

$134.3K

How much do demand generation manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for demand generation manager in Iowa is $95,301.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,800.00 and $112,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Iowa?

The most popular types of Demand Generation jobs in Iowa are:

What job categories do people searching Demand Generation Manager jobs in Iowa look for?

The top searched job categories for Demand Generation Manager jobs in Iowa are:

What cities in Iowa are hiring for Demand Generation Manager jobs?

Cities in Iowa with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $95,301 per year, or $45.8 per hour.

Demand Generation Manager

ViClarity, LLC.

Des Moines, IA • On-site

Full-time

Posted 25 days ago

Job description

Why ViClarity?

ViClarity is a leading global provider of Governance, Risk, and Compliance (GRC) software, serving clients across highly regulated Financial Services and Healthcare sectors. Our award-winning platform helps organizations automate manual compliance processes, mitigate risk, and gain real-time visibility into operational performance. Headquartered in Tralee, Co. Kerry (Ireland), with a growing presence in the United States, we're committed to delivering excellence through innovation, service, and client success.

We are hiring a full-time, Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and European markets. This role will develop regional and vertical-specific growth strategies, partner closely with Sales, and collaborate across ViClarity's global marketing team to support campaign execution and asset development.

Location: Seeking candidates remote within the U.S. or hybrid from our Des Moines, Iowa office.

What You'll Be Doing

  • Lead the global demand generation strategy across healthcare, credit unions, banking, asset management, and insurance markets.
  • Develop integrated marketing campaigns aligned to buyer needs, industry trends, regulatory changes, and regional market dynamics.
  • Define campaign KPIs, pipeline targets, and performance metrics by market and region.
  • Manage paid media budgets and performance across Google, Bing, LinkedIn, and emerging channels.
  • Build and scale account-based marketing programs for strategic enterprise accounts.
  • Partner with Marketing Operations Specialist to optimize sales funnel performance and report on MQL, SQL, and pipeline results.
  • Collaborate with Content & Sales Enablement Specialist, Events & Communication Specialist, and Sales teams to align campaigns, content, lead generations, and sales enablement.

Who You Are

  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • 5+ years of B2B demand generation or growth marketing experience, preferably in SaaS, Fintech, or GRC.
  • Experience marketing across multiple markets, including the U.S. and Europe.
  • Advanced proficiency in paid media platforms, performance marketing, and campaign optimization.
  • Analytical mindset with experience in marketing automation, CRM systems, analytics, and reporting.
  • Excellent communication and stakeholder management skills, with the ability to influence senior leaders.
  • Proven ability to manage budgets, scale processes, prioritize effectively, and drive results through influence.

*Credit and criminal background verification required on all applicants.

ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.