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Demand Generation Consultant Jobs (NOW HIRING)

Right Side Up

Demand Generation Consultant

Austin, TX · On-site +1

About the Role We're seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline ...

Right Side Up

Demand Generation Consultant

Austin, TX · Remote

About the Role We're seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline ...

Stronger Consulting

Demand Generation Manager

This is not a traditional demand generation role. Rather than focusing primarily on digital ... consulting, contracting, or employment with organizations that provide instructional coaching ...

Velosio

Demand Generation Manager

Atlanta, GA

... - Strong understanding of buyer personas and ICPs - Experience in campaign marketing/management, demand generation, or growth marketing - Experience leading digital marketing campaigns & strategies ...

Velosio

Demand Generation Manager

Atlanta, GA · On-site

... - Strong understanding of buyer personas and ICPs - Experience in campaign marketing/management, demand generation, or growth marketing - Experience leading digital marketing campaigns & strategies ...

TRG Screen

... licenses, consulting and other necessary corporate expenses. TRG Screen solutions give ... As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM ...

TRG Screen

Demand Generation Manager

... licenses, consulting and other necessary corporate expenses. TRG Screen solutions give ... As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM ...

Verse

Senior Manager, Demand Generation

San Francisco, CA · On-site

$140K - $175K/yr

... and consultants with precision across the entire energy lifecycle. Built by an expert team of ... The Role We're looking for a Senior Manager of Demand Generation to lead our enterprise demand ...

CI&T

[Job-28760] B2B Demand Generation Manager

New York, NY · On-site +1

$146K - $154K/yr

The role CI&T is seeking a B2B Demand Generation Manager to lead marketing planning and pipeline ... consulting, or digital services * Proven track record of driving pipeline generation in enterprise ...

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$57.9K

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How much do demand generation consultant jobs pay per year?

As of Jun 11, 2026, the average yearly pay for demand generation consultant in the United States is $57,900.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,000.00 and $66,000.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Consultant vs Marketing Specialist?

AspectDemand Generation ConsultantMarketing Specialist
Primary FocusDeveloping and executing demand generation strategies to generate leads and revenueSupporting marketing campaigns, content creation, and brand awareness
Skills & CertificationsCRM tools, data analysis, digital marketing, certifications like HubSpot or MarketoContent marketing, social media, SEO, certifications like Google Analytics or HubSpot
Work EnvironmentCollaborates with sales and marketing teams, often in B2B settingsWorks within marketing teams, often in B2C or B2B industries

Demand Generation Consultants focus on creating strategies to drive leads and revenue, often requiring technical marketing skills and analytics. Marketing Specialists support campaign execution and brand efforts, with a broader marketing support role. Both roles are essential in marketing teams but differ in strategic versus tactical focus.

How does a Demand Generation Consultant typically collaborate with sales and marketing teams to achieve business goals?

A Demand Generation Consultant works closely with both sales and marketing teams to design and execute integrated campaigns that drive qualified leads and pipeline growth. They facilitate regular alignment meetings to ensure messaging, target audiences, and goals are consistent across departments. Consultants often analyze campaign performance data and share insights with sales for better lead nurturing, while also advising marketing on content and channel strategies. Effective collaboration is key to overcoming challenges like lead quality issues or misaligned objectives, ultimately ensuring both teams work towards shared revenue targets.

What jobs will no longer exist in 2030?

Demand Generation Consultants are unlikely to become obsolete by 2030, as demand for marketing strategy and lead generation remains strong. However, roles heavily reliant on manual data entry or traditional advertising methods may decline due to automation and digital transformation. Skills in data analysis, marketing automation tools, and digital channels will be increasingly important for future marketing roles.

What are the key skills and qualifications needed to thrive as a Demand Generation Consultant, and why are they important?

To thrive as a Demand Generation Consultant, you need expertise in marketing strategy, lead generation tactics, and data analysis—often backed by a degree in marketing or business. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and digital analytics tools is typically required. Strong communication, project management, and creative problem-solving abilities set top consultants apart. These skills are crucial for designing effective campaigns, optimizing lead funnels, and driving measurable business growth for clients.

How much does a demand generation specialist make?

The average salary for a demand generation specialist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Professionals with skills in marketing automation tools and data analysis may earn higher compensation, especially in competitive markets.

What does a demand gen specialist do?

A demand generation specialist develops and executes marketing strategies to create interest and demand for a company's products or services. They use tactics such as content marketing, email campaigns, social media, and paid advertising to generate leads and support sales growth, often utilizing tools like marketing automation platforms. Strong analytical skills and knowledge of digital marketing are essential for success in this role.

What is a Demand Generation Consultant?

A Demand Generation Consultant is a marketing professional who specializes in creating and implementing strategies to generate interest in a company's products or services. They use various marketing channels, such as email campaigns, content marketing, paid advertising, and social media, to attract and nurture potential customers. Their goal is to build brand awareness, generate qualified leads, and ultimately drive revenue growth for the business. Demand Generation Consultants often analyze data to optimize campaigns and ensure a positive return on investment.

What jobs make $1,000,000 a year?

Demand Generation Consultants typically do not earn $1,000,000 annually; such high earnings are usually found in executive roles like CEOs, CFOs, or successful entrepreneurs. High-level sales executives, investment bankers, and certain tech founders can reach or exceed this income level, often through bonuses, equity, or profit sharing. Achieving this income generally requires extensive experience, a strong network, and leadership in high-growth or profitable organizations.
More about Demand Generation Consultant jobs
What states have the most Demand Generation Consultant jobs? States with the most job openings for Demand Generation Consultant jobs include:
What job categories do people searching Demand Generation Consultant jobs look for? The top searched job categories for Demand Generation Consultant jobs are:
Demand Generation Consultant jobs near you
Infographic showing various Demand Generation Consultant job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $57,900 per year, or $27.8 per hour.

Demand Generation Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time

Posted 25 days ago

Job description

About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We're seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.
Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10-40 hours per week.
Responsibilities
  • Develop and execute B2B demand generation strategies to drive qualified pipeline
  • Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
  • Partner with sales and marketing teams to align on pipeline goals and lead quality
  • Build and manage lead generation funnels, including landing pages, forms, and nurture flows
  • Analyze campaign performance and continuously optimize for conversion and ROI
  • Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
  • Support account-based marketing (ABM) initiatives where relevant
  • Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements
  • Strong foundation in B2B demand generation and pipeline marketing
  • Experience building and optimizing multi-channel campaigns
  • Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
  • Ability to analyze performance data and translate insights into action
  • Experience partnering closely with sales teams to drive revenue outcomes
  • Comfort working across different industries, audiences, and go-to-market motions
  • Strong project management and communication skills

Nice to Have
  • Experience in high-growth startup environments
  • Familiarity with both inbound and outbound demand generation strategies
  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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