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Dealer Performance Manager Jobs in Wisconsin (NOW HIRING)

Trek Bicycle

Territory Manager - FL

Waterloo, WI · On-site +1

Analyze dealer performance and implement strategies to improve sell-through, assortment, and ... Comfort with CRM systems and sales tools * Bonus: Working knowledge of Ascend POS * Bonus:

Bergstrom Automotive

Service Manager

Neenah, WI · On-site

$95K/yr

Annual earning potential of up to $95,000 - annual base salary of $70,000 plus a monthly dealership performance bonus Qualifications * Proven experience in automotive service management or a similar ...

BERGSTROM AUTO

Service Manager

Neenah, WI

$95K/yr

Annual earning potential of up to $95,000 - annual base salary of $70,000 plus a monthly dealership performance bonus Qualifications * Proven experience in automotive service management or a similar ...

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All JobsDealer Performance JobsDealer Performance Manager JobsDealer Performance Manager Jobs in Wisconsin

Dealer Performance Manager information

See Wisconsin salary details

$40.4K

$100.5K

$154.9K

How much do dealer performance manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for dealer performance manager in Wisconsin is $100,459.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $127,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a dealer performance manager?

To excel as a Dealer Performance Manager, you typically need a background in business, sales management, or automotive operations, often supported by a relevant bachelor’s degree. Familiarity with CRM systems, dealership management software, and performance analytics tools is crucial. Strong relationship-building, negotiation, and problem-solving skills help you effectively partner with dealers and drive improvement. These competencies ensure you can analyze performance data, implement effective strategies, and foster partnerships that lead to increased sales and customer satisfaction.

What are some common challenges faced by dealer performance managers, and how can they effectively address them?

Dealer Performance Managers often encounter challenges such as aligning dealer goals with company objectives, addressing performance gaps, and fostering improvement across diverse dealer networks. To effectively address these challenges, they need strong communication and analytical skills to assess performance data, provide actionable feedback, and build trusting relationships with dealers. Regular site visits, collaborative goal-setting, and tailored training programs are key strategies for supporting dealers and driving consistent performance improvements.

What is the difference between Dealer Performance Manager vs Sales Manager?

AspectDealer Performance ManagerSales Manager
Primary FocusOptimizing dealer operations, performance metrics, and dealer relationshipsManaging sales teams, driving sales targets, and customer acquisition
Required CredentialsExperience in automotive or dealership operations, relevant certificationsSales experience, leadership skills, often sales certifications
Work EnvironmentDealerships, corporate offices, dealer networksDealerships, sales floors, corporate offices
Industry UsageCommonly used in automotive, heavy equipment, and retail dealershipsWidely used across various retail and automotive sales sectors

The Dealer Performance Manager focuses on improving dealer operations and performance, while the Sales Manager concentrates on leading sales teams and achieving sales targets. Both roles require industry-specific experience but differ in their core responsibilities and focus areas.

What is a dealer performance manager?

Dealer Performance Managers are professionals who work with automotive dealerships to help improve their sales, operations, customer satisfaction, and profitability. They analyze dealership performance metrics, identify growth opportunities, and implement best practices to boost overall efficiency. Dealer Performance Managers also provide training, coaching, and ongoing support to dealership teams to ensure they meet manufacturer standards and business goals.

What are popular job titles related to Dealer Performance Manager jobs in Wisconsin?

For Dealer Performance Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Dealer Performance Manager jobs in Wisconsin look for?

The top searched job categories for Dealer Performance Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Dealer Performance Manager jobs?

Cities in Wisconsin with the most Dealer Performance Manager job openings:

Dealer Performance Manager jobs near you
Infographic showing various Dealer Performance Manager job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $100,459 per year, or $48.3 per hour.

Automotive New Car Manager / New Vehicle Sales Manager

Sheboygan Auto Group

Sheboygan, WI

$80K - $130K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 22 days ago

Job description

Sheboygan Auto Group is looking for an experienced New Car Manager / New Vehicle Sales Manager to join our growing dealership team in Sheboygan, Wisconsin.

We are seeking a motivated automotive leader who understands new vehicle sales operations, inventory management, desking deals, sales performance, customer satisfaction, and dealership profitability. The ideal candidate is process-driven, highly organized, and thrives in a fast-paced automotive retail environment.

This is an excellent opportunity for an experienced Automotive New Car Manager, New Vehicle Sales Manager, Automotive Sales Manager, Desk Manager, or Finance Manager looking to join a respected and growing dealer group.

   What We Offer
  • Expected annual earnings of $80,000 - $130,000+ based on experience and performance
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and holidays
  • Career growth opportunities within a large dealer group
  • Employee vehicle purchase discounts
  • Supportive leadership team and strong dealership culture
  Responsibilities
  • Manage and oversee all new vehicle sales operations
  • Lead, coach, and develop the sales team to achieve sales and customer satisfaction goals
  • Desk deals and assist sales consultants throughout the sales process
  • Monitor new vehicle inventory levels, aging, and pricing strategies
  • Work closely with finance and service departments to maximize profitability and customer experience
  • Ensure compliance with dealership policies, OEM standards, and sales processes
  • Analyze sales reports, market trends, and dealership performance metrics
  • Help drive showroom traffic, sales volume, gross profit, and CSI performance
  • Maintain strong relationships with manufacturer representatives and vendor partners
  • Assist in recruiting, training, and onboarding new sales team members
  • Foster a positive, high-performance dealership culture
  Qualifications
  • Previous experience as a New Car Manager, Automotive Sales Manager, Desk Manager, Finance Manager, or Sales Director preferred
  • Strong understanding of automotive sales operations and dealership profitability
  • Experience leading and developing high-performing sales teams
  • Excellent communication, leadership, and organizational skills
  • Ability to analyze reports, sales data, and market trends
  • Strong customer service and relationship-building abilities
  • Experience with dealership CRM and inventory management systems preferred
  • Valid driver’s license and clean driving record preferred
   Equal Opportunity Statement

Sheboygan Auto Group is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all employees and applicants are treated with respect and given equal opportunities regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable federal, state, or local law.

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