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Database Marketing Manager Jobs in Reston, VA (NOW HIRING)

Ra

Marketing Analytics Manager

Washington, DC

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Manager

Arlington, VA · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

SRG Concepts

Marketing Manager

Arlington, VA · On-site

$63K - $81K/yr

Builds Guest Database * Marketing Coordination and Production * Website Updates/Google Updates/Yelp ... Skills to lead a team and manager marketing department personnel * Ability to work with deadlines ...

Ra

Marketing Analytics Senior Manager

Washington, DC · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

SOLTESZ

Marketing Manager

Rockville, MD · On-site

$75K - $95K/yr

From managing social media and website content to coordinating proposals, events, and brand ... Maintain project, resume, and marketing databases to ensure information remains accurate and up to ...

BakerHostetler

Marketing Manager

Washington, DC

Manage relevant RFP/proposal responses and pitch meeting preparations, including: gathering and ... Proposal Database information and other marketing collateral for the assigned practice teams.

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All JobsDatabase Marketing JobsDatabase Marketing Manager JobsDatabase Marketing Manager Jobs in Reston, VA

Database Marketing Manager information

See Reston, VA salary details

$44.2K

$85.4K

$101.4K

How much do database marketing manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for database marketing manager in Reston, VA is $85,406.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,100.00 and $93,600.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects experience, industry, and location. The role often requires skills in data analysis, marketing strategies, and familiarity with tools like CRM software, which can influence compensation levels.

What does a database marketing manager do?

A database marketing manager oversees the development and execution of marketing strategies that utilize customer data to target and personalize campaigns. They analyze data, manage customer databases, and use tools like CRM software to improve marketing effectiveness and customer engagement. Strong analytical skills and knowledge of data management are essential for this role.

What is database management in marketing?

Database management in marketing involves organizing, storing, and maintaining customer data to support targeted marketing campaigns and improve customer engagement. A Database Marketing Manager uses tools like CRM systems and data analysis skills to ensure data accuracy, segmentation, and compliance with privacy regulations.

What job categories do people searching Database Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Database Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Database Marketing Manager jobs?

Cities near Reston, VA with the most Database Marketing Manager job openings:

Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 92% In-person, 2% Hybrid, and 6% Remote job distribution, with an average salary of $85,406 per year, or $41.1 per hour.

Marketing Analytics Manager

Washington, DC

Ra
See more jobs at Raexternal

Full-time

Re-posted 12 days ago

Job description

Company Description

About Client:

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!

Job Description

Job Title: Marketing Analytics Manager

Job Level: Mid - Senior Level


Job Description:

This is what you will do..

You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client. 

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.


We are looking for someone...

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.





Qualifications

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.



Additional Information

All your information will be kept confidential according to EEO guidelines.

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