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Database Marketing Manager Jobs in Reston, VA (NOW HIRING)

Database & Staff Site Management * Shadow and support the Director of Membership and Database ... Leverage marketing automation and other tools to deliver clear, consistent messaging * Support and ...

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Database Marketing Manager information

See Reston, VA salary details

$44.2K

$85.4K

$101.4K

How much do database marketing manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for database marketing manager in Reston, VA is $85,406.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,100.00 and $93,600.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects experience, industry, and location. The role often requires skills in data analysis, marketing strategies, and familiarity with tools like CRM software, which can influence compensation levels.

What does a database marketing manager do?

A database marketing manager oversees the development and execution of marketing strategies that utilize customer data to target and personalize campaigns. They analyze data, manage customer databases, and use tools like CRM software to improve marketing effectiveness and customer engagement. Strong analytical skills and knowledge of data management are essential for this role.

What is database management in marketing?

Database management in marketing involves organizing, storing, and maintaining customer data to support targeted marketing campaigns and improve customer engagement. A Database Marketing Manager uses tools like CRM systems and data analysis skills to ensure data accuracy, segmentation, and compliance with privacy regulations.

What are popular job titles related to Database Marketing Manager jobs in Reston, VA?

For Database Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Database Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Database Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Database Marketing Manager jobs?

Cities near Reston, VA with the most Database Marketing Manager job openings:

Infographic showing various Database Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 92% In-person, 2% Hybrid, and 6% Remote job distribution, with an average salary of $85,406 per year, or $41.1 per hour.

Sr. Business Development & Marketing Coordinator

Washington, DC • Hybrid

Dlapiper
Legal Services • 5 - 10K employees

$37.49 - $48.74/hr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 9 days ago


Key responsibilities

  • Supports client targeting and cross-selling initiatives.

  • Supports practice group events, industry sponsorships, and webinars.

  • Manages, updates, and develops marketing collateral, pitch materials, and website and social media content.


DLA Piper rating

8.4

Company rating: 8.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz


Job description

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

Summary

Under the direction of the Senior BD & Marketing Manager, this position will work closely with attorneys and other members of the Marketing & BD Department to support select marketing and business development activities for the Data Privacy, Protection and Security, and Labor & Employment practice areas. The position requires a self-starter, with accomplished critical thinking skills, who can partner with other marketing, business development, administrative, and executive team members to achieve business objectives. This role will work closely with the assigned practice group partners on strategic client growth opportunities and will report to the assigned practice group's BD & Marketing Manager.


Location

This position can sit in our Austin, Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Northern Virginia, Philadelphia, Short Hills, or Washington, DC office and offers a hybrid work schedule.
Responsibilities

  • Supports client targeting and cross-selling initiatives.

  • Supports practice group events, industry sponsorships, and webinars.

  • Collaborates with the Pursuits & Directories team on content generation for RFPs and pitches.

  • Manages, updates, and develops marketing collateral, pitch materials, and website and social media content.

  • Tracks and maintains experience and credentials across all subgroups in firm systems and base slides.

  • Contributes to marketing campaigns and targeted client outreach as a cross-functional team member.

  • Gathers and maintains data points to measure ROI.

  • Drafts directory submissions and industry awards.

  • Coordinates internal and external communications, including client alerts, newsletters, press releases and ads.

  • Masters firm systems, such as CRM and experience database, to harness client intelligence and create efficiencies in process.

  • Performs other duties as assigned.

Desired Skills

Law firm experience is preferable but not required. Collaborative team player who can both take direction and self-start. Exceptional attention to detail, demonstrated ability to transfer learnings from one situation to the next, and a flexible and organized approach. Critical thinker, eager to learn, positive and able to thrive in a fast-paced environment with competing priorities and deadlines. Strong relationship builder who is committed to learning the practice and eager to grow their skill set. Takes the initiative to create and foster engagement.

Proficiency with MS Word/Excel/PowerPoint/Teams is essential. Prior experience using programs like Co-Pilot and Microsoft Dynamics is desirable but not required.
Minimum Education

  • Bachelor's degree in Marketing, Communications, Business, or related field.

Minimum Years of Experience

  • 3 years' Direct experience serving in a marketing and business development role in a large law firm or professional services environment.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

  • Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

  • Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

  • Provide timely, accurate, and quality work product.

  • Successfully meet deadlines, expectations, and perform work duties as required.

  • Foster positive work relationships.

  • Comply with all firm policies and practices.

  • Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

  • Ability to work under pressure and manage competing demands in a fast-paced environment.

  • Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.


Work Environment

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm's discretion in the future.
Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process

Applicants must apply directly online instead of sending application materials via email.

Accommodation

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.

Agency applications will not be considered.

No immigration sponsorship is available for this position.
The firm's expected hiring range for this position is $37.49 - $48.74 per hour depending on the candidate's geographic market location. Non-exempt positions will be paid on an hourly basis and paid overtime in accordance with applicable laws.

The compensation offered for employment will also be dependent on other factors including the candidate's experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).
Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm's direction and in accordance with applicable policy and law.

#LI-FG1
#LI-Hybrid

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Job applicant poster viewing center.


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About DLA Piper

Sourced by ZipRecruiter

DLA Piper is one of the largest business law firms in the world and one of the most recognized law firm brands globally. Since our firms founding, we have established ourselves as an innovative and entrepreneurial firm that is deeply committed to our global core values of people, clients and community. In fact, it is the individual members of the DLA Piper teamthe combination of talented lawyers and business professionals working togetherthat define our success and drive our growth.

Industry

Legal services

Company size

5,001 - 10,000 Employees

Headquarters location

City of London, Greater London, GB