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Marketing Analytics Manager Jobs in Reston, VA (NOW HIRING)

Ra

Marketing Analytics Manager

Washington, DC

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

Ra

Marketing Analytics Manager

Arlington, VA

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

Taoti

Marketing & Analytics Manager

Washington, DC · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Taoti is looking for a Marketing & Analytics Manager Taoti's tag line is "We move the needle." Which is to say, we're all about making a meaningful and measurable impact. Marketing, without those ...

Taoti Creative

Marketing & Analytics Manager

Washington, DC

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Taoti is looking for a Marketing & Analytics Manager Taoti's tag line is "We move the needle." Which is to say, we're all about making a meaningful and measurable impact. Marketing, without those ...

Taoti

Marketing & Analytics Manager

Washington, DC · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Taoti is looking for a Marketing & Analytics Manager Taoti's tag line is "We move the needle." Which is to say, we're all about making a meaningful and measurable impact. Marketing, without those ...

MarketBridge

Director, Marketing Analytics

Washington, DC · Remote

  • Medical

  • Life

  • Retirement

  • PTO

We combine management consultancy with marketing agency expertise, all backed by marketing science ... Success in this role requires a combination of data strategy, technical fluency, analytical ...

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Marketing Analytics Manager information

See Reston, VA salary details

$38K

$98.6K

$149.3K

How much do marketing analytics manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing analytics manager in Reston, VA is $98,633.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,100.00 and $115,500.00 per year, depending on experience, location, and employer.

What does a marketing analytics manager do?

A Marketing Analytics Manager analyzes marketing data to measure performance, identify trends, and optimize strategies. They use tools like Google Analytics, SQL, and BI platforms to track key metrics such as customer acquisition, conversion rates, and ROI. Their role involves collaborating with marketing teams to provide data-driven insights that improve campaign effectiveness and business growth.

What does a typical day look like for a marketing analytics manager?

A typical day for a Marketing Analytics Manager involves gathering and analyzing marketing data, preparing reports that summarize performance metrics, and providing actionable insights to inform strategy. You may collaborate closely with marketing, sales, and product teams to identify key opportunities for growth and help optimize campaigns in real-time. Regular tasks also include presenting data-driven recommendations to leadership, managing dashboards, and staying updated on the latest analytics tools and trends. The environment is dynamic, with a mix of independent analysis and cross-functional teamwork. This role challenges you to blend technical expertise with business acumen, making each day varied and impactful.

What are the key skills and qualifications needed to thrive as a marketing analytics manager?

To thrive as a Marketing Analytics Manager, you need expertise in data analysis, marketing strategy, and statistical modeling, often supported by a bachelor’s or master’s degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Tableau, SQL, and marketing automation platforms—as well as certifications such as Google Analytics or Digital Marketing Analytics—are highly valued. Strong communication, leadership, and problem-solving skills are essential soft skills for effectively translating data insights to both technical and non-technical stakeholders. These competencies enable managers to drive informed marketing decisions, optimize campaigns, and demonstrate the value of marketing initiatives to their organization.

What are popular job titles related to Marketing Analytics Manager jobs in Reston, VA?

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Marketing Analytics Manager jobs near you

Marketing Analytics Manager

Ra

Washington, DC

Full-time

Re-posted 19 days ago

Job description

Company Description

About Client:

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!

Job Description

Job Title: Marketing Analytics Manager

Job Level: Mid - Senior Level


Job Description:

This is what you will do..

You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client. 

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.


We are looking for someone...

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.





Qualifications

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.



Additional Information

All your information will be kept confidential according to EEO guidelines.

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