Hello There,
Wish you a Happy Wednesday,
My name is Yashmita, and I am a Technical Recruiter at Kanak IT Services LLC. I am reaching out to you regarding the following job opportunity. If you are interested, kindly reply to this email yashmita@kanakits.com with your updated resume.
JOB TITLE: ANALYST – LOYALTY & MARKETING DATA ANALYTICS
ASSIGNMENT LENGTH: 1 YEAR (WITH STRONG POSSIBILITY OF EXTENSION)
LOCATION: CHICAGO, IL – CAN BE REMOTE BUT HAS TO COME ONSITE WHEN THE TEAM IS ASKED TO COME ONSITE.
About the Team
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and customer experience. We drive revenue growth by turning customers into lifelong United flyers through personalized marketing, data-driven insights, and seamless digital engagement. The Digital Marketing Operations group supports the end-to-end delivery of campaigns and analytics that fuel this mission.
Role Overview
We are seeking a Data Analyst to join the Marketing Campaign Operations team. This role will focus on collecting, analyzing, and interpreting marketing data to deliver insights that enhance campaign performance and operational efficiency. You will work cross-functionally with marketing, data, and technical teams, supporting audience targeting, automation, and reporting.
Key Responsibilities
- Analyze marketing and loyalty data to identify patterns, trends, and optimization opportunities
- Build and automate dashboards, reports, and visualizations to communicate insights effectively
- Develop and manage data extensions and audience segments within Salesforce Marketing Cloud (SFMC) using SQL
- Support the development of marketing data pipelines and automated workflows in PySpark and Databricks
- Maintain data standards and ensure data integrity across multiple platforms
- Partner with cross-functional teams to improve campaign execution, reporting, and decision-making
Required Qualifications
- 3–5 years of experience in data analysis, ideally within marketing or business analytics
- Strong proficiency in SQL and PySpark
- Hands-on experience with Amazon Redshift and Databricks
- Working knowledge of Salesforce Marketing Cloud (SFMC), including audience segmentation and data extension management
- Excellent analytical, problem-solving, and communication skills
- Ability to translate technical insights into actionable business recommendations