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Customer Acquisition Manager Jobs in Reston, VA (NOW HIRING)

Lead Acquisition Manager

Washington, DC · On-site

$135K - $140K/yr

Delivering acquisition expertise to senior and executive customers by developing acquisition plans ... Operations Management: Supporting the Senior Program Manager in managing operations as assigned ...

Lead Acquisition Manager

Washington, DC · On-site

$135K - $140K/yr

Delivering acquisition expertise to senior and executive customers by developing acquisition plans ... Operations Management: Supporting the Senior Program Manager in managing operations as assigned ...

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Customer Acquisition Manager information

See Reston, VA salary details

$11.4K

$59.1K

$111.8K

How much do customer acquisition manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for customer acquisition manager in Reston, VA is $59,104.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Customer Acquisition Manager, and why are they important?

To thrive as a Customer Acquisition Manager, you need strong analytical skills, marketing expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with CRM software, digital marketing platforms, and data analytics tools like Google Analytics or HubSpot is typically required. Excellent communication, strategic thinking, and adaptability are standout soft skills for this role. These skills and qualities are crucial for developing effective acquisition strategies, optimizing campaigns, and driving sustainable business growth.

What is the difference between Customer Acquisition Manager vs Sales Executive?

AspectCustomer Acquisition ManagerSales Executive
Primary FocusDeveloping strategies to attract new customersClosing sales and meeting sales targets
Required SkillsMarketing, data analysis, lead generationCommunication, negotiation, product knowledge
Work EnvironmentMarketing teams, digital platformsDirect client interactions, sales meetings
Common CertificationsMarketing certifications, CRM proficiencySales certifications, product training

While both roles aim to increase revenue, the Customer Acquisition Manager focuses on creating strategies to attract new customers, often working with marketing teams. In contrast, a Sales Executive concentrates on closing deals and directly engaging with clients. Understanding these differences helps in choosing the right career path or hiring the appropriate professional for your business needs.

What is a Customer Acquisition Manager?

A Customer Acquisition Manager is a marketing professional responsible for developing and executing strategies to attract new customers to a business. They analyze market trends, identify target audiences, and use various channels such as digital marketing, advertising, and partnerships to drive customer growth. Their role involves optimizing campaigns, tracking performance metrics, and collaborating with sales and product teams to ensure effective customer onboarding. The ultimate goal is to increase the company's customer base in a cost-effective and sustainable way.

How does a Customer Acquisition Manager typically collaborate with marketing and sales teams to achieve growth targets?

A Customer Acquisition Manager frequently works cross-functionally with both marketing and sales teams to identify high-potential customer segments, develop targeted campaigns, and optimize conversion strategies. They analyze data from marketing initiatives to refine outreach tactics and coordinate with sales to ensure qualified leads are effectively nurtured through the pipeline. Regular meetings and shared performance metrics facilitate alignment, enabling all teams to work toward common growth objectives and swiftly adapt to market feedback.
What job categories do people searching Customer Acquisition Manager jobs in Reston, VA look for? The top searched job categories for Customer Acquisition Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Customer Acquisition Manager jobs? Cities near Reston, VA with the most Customer Acquisition Manager job openings:
Infographic showing various Customer Acquisition Manager job openings in Reston, VA as of June 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $59,104 per year, or $28.4 per hour.
Lead Acquisition Manager

Lead Acquisition Manager

Constellation Inc

Washington, DC • On-site

$135K - $140K/yr

Full-time

Medical, Dental, Life, Retirement

Posted 18 days ago


Constellation Energy rating

8.5

Company rating: 8.5 out of 10

Based on 100 frontline employees who took The Breakroom Quiz

14th of 86 rated oil and gas companies


Job description

Pay: $135,000.00 - $140,000.00 per year
Job description: Lead Acquisition Manager
Constellation is hiring a Lead Acquisition Manager to provide acquisition program management support across planning, execution, and oversight activities. The candidate will analyze acquisition initiatives, maintain and manage program documentation, and assist with milestone reviews, strategic planning, and overall program execution. The ideal candidate will balance rigorous project management standards with the specific delivery and quality requirements of a federal contracting environment.
Key Responsibilities:
  • Acquisition Planning and Strategy: Delivering acquisition expertise to senior and executive customers by developing acquisition plans, contributing to Acquisition Decision Events (ADEs), and Acquisition Review Board (ARBs) and other acquisition documents.
  • Project Planning & Execution: Leading the full project lifecycle, from initial planning through final execution. Defining project priorities, maintaining comprehensive schedules, and ensuring all workflows and milestones are achieved on time.
  • Operations Management: Supporting the Senior Program Manager in managing operations as assigned, managing performance, and ensuring project deliverables meet quality, time, budget constraints, and contractual requirements.
  • Stakeholder Engagement & Management: Engaging with stakeholders and cross functional partners to identify issues, mitigating risks, and driving resolution of complex project challenges.
  • Staffing & Onboarding Support: reviewing resumes for technical alignment, process and quality control check all required forms, and executing an onboarding SOP.
  • Program Reporting & Metrics: Maintaining accountability for transparent reporting on project progress, resource management, and risk mitigation to government client leadership and applicable external stakeholders.
  • Continuous Improvement: Proactively refining internal methodologies and project management frameworks to streamline execution and ensuring scalable delivery across multiple workstreams.

The ideal candidate must have the following experience, background, and credentials:
  • 8+ years of program or project management experience.
  • Bachelor's or Master's Degree in degree in Business or another relevant field.
  • Prior experience supporting DHS or other agencies 'acquisition lifecycle and program(s).
  • Ability to lead cross-functional teams and manage multiple priorities.
  • Excellent communication, business development and stakeholder management skills.
  • Experience using project management tools (MS Excel, MS Project, JIRA, etc.).
  • Ability to work collaboratively in a cross functional environment.
  • U.S. citizen able to pass a background investigation by the client agency. DHS clearance with CBP/ICE, or DoD Top-Secret preferred.

Preferred Skills:
  • Understanding of DHS Acquisition Management Directive-AD 102-01 and/or DoD Directive 5000.01 and DoD Instruction 5000.02.
  • Experience with Business Development.
  • PMP or Agile certification (e.g., Scrum Master).

Job Type: Full-time
Work Location: Hybrid
Benefits:
  • 401(k)
  • 401(k) contribution
  • Dental insurance
  • Medical insurance
  • Life & Disability insurance
  • Flexible spending account
  • Flexible schedule
  • Professional development
  • Work-life balance

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