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Cro Manager Jobs in New York (NOW HIRING)

Premium Technology

AVP - CRO Support

New York, NY · On-site

We are looking for an AVP who will provide business analysis and risk management support for the CRO in formulating and implementing risk management techniques to control a variety of risk exposures ...

Katalyst CRO

CSV Engineer

Somerset, NJ · On-site

... management tools such as Val Genesis is a plus Company : Katalyst CRO | Advancing Healthcare & Life Sciences with Expert Research & Regulatory Solutions Katalyst Healthcare & Life Sciences (Katalyst ...

Katalyst CRO

CSV Engineer

Somerset, NJ · On-site

... management tools such as Val Genesis is a plus Company : Katalyst CRO | Advancing Healthcare & Life Sciences with Expert Research & Regulatory Solutions Katalyst Healthcare & Life Sciences (Katalyst ...

vivenu GmbH

Chief Revenue Officer (CRO)

New York, NY · On-site

$550K - $750K/yr

You aren't just managing a Revenue team; you are building a high-performance machine that wins the ... As our CRO your responsibilities will include: * Global Revenue Leadership: Define and reach our ...

vivenu GmbH

Chief Revenue Officer (CRO)

New York, NY · On-site

$550K - $750K/yr

You aren't just managing a Revenue team; you are building a high-performance machine that wins the ... As our CRO your responsibilities will include: * Global Revenue Leadership: Define and reach our ...

vivenu GmbH

Chief Revenue Officer (CRO)

New York, NY · On-site

$550K - $750K/yr

You aren't just managing a Revenue team; you are building a high-performance machine that wins the ... As our CRO your responsibilities will include: * Global Revenue Leadership: Define and reach our ...

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Cro Manager information

What is a CRO manager?

A CRO (Conversion Rate Optimization) Manager is a digital marketing professional responsible for improving a website’s or app’s ability to convert visitors into customers or leads. They analyze user behavior, conduct A/B testing, and implement changes to increase conversions. The role involves using data and analytics to identify opportunities for optimization and working closely with design, development, and marketing teams to execute changes. CRO Managers aim to maximize the return on investment from digital traffic by making the user experience as effective as possible.

How does a CRO manager typically collaborate with marketing, product, and design teams to optimize conversion rates?

A CRO Manager works closely with marketing, product, and design teams to identify opportunities for improving website or app conversion rates. This often involves analyzing user behavior data, brainstorming test ideas, and coordinating A/B testing or multivariate experiments. Regular collaboration ensures that changes align with brand messaging, user experience best practices, and overall business goals. Effective communication and cross-functional teamwork are essential, as CRO initiatives usually require input from various stakeholders to be successfully implemented and measured.

What are the key skills and qualifications needed to thrive as a CRO manager, and why are they important?

To thrive as a CRO (Conversion Rate Optimization) Manager, you need strong analytical skills, expertise in A/B testing, data interpretation, and a background in digital marketing or a related field. Familiarity with tools like Google Analytics, Optimizely, Hotjar, and certifications in CRO or analytics platforms are commonly required. Exceptional problem-solving, creativity, and communication skills help you collaborate across teams and present actionable insights effectively. These skills are vital for driving measurable improvements in user experience and maximizing business revenue through data-driven decision-making.

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The most popular types of Cro jobs in New York are:

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Infographic showing various Cro Manager job openings in New York as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Conversion Rate Optimization (CRO) Manager

Yonkers, NY

Bask and Lather Co
Health and Personal Care Stores • 1 - 10 employees
Learn more about Bask and Lather Coexternal

Full-time

Posted 16 days ago

Job description

About Bask & Lather Co.
Bask & Lather Co. is one of the fastest-growing hair care brands, dedicated to helping people achieve healthier hair through scalp-first innovation. Our products are trusted by millions of customers across Shopify, Amazon, TikTok Shop,
Walmart.com, and other digital marketplaces. As we continue to scale rapidly, we're looking for exceptional talent who thrives in a fast-paced, high-growth environment and is passionate about using data to create outstanding customer experiences.
Position Summary
We are seeking a highly analytical, customer-obsessed Conversion Rate Optimization (CRO) Manager to own and continuously improve the digital shopping experience across Bask & Lather's ecommerce ecosystem.
This role is responsible for maximizing website conversion rate, revenue per visitor, average order value, and overall customer experience through data-driven experimentation, user experience optimization, merchandising improvements, and customer behavior analysis.
The ideal candidate combines strong analytical skills with consumer psychology, UX best practices, and ecommerce expertise. Success in this role will be measured by measurable revenue growth, not simply the number of tests launched.
This is a highly visible role that partners closely with the Director of Ecommerce, Head of Growth, Marketing, Creative, Development, and Lifecycle Marketing teams to identify opportunities, prioritize initiatives, and execute experiments that drive meaningful business results.
Key Responsibilities
Own Bask & Lather's CRO Strategy
  • Develop and own the company's conversion optimization roadmap.
  • Prioritize initiatives based on customer insights, analytics, and revenue impact.
  • Build and maintain a structured experimentation program.
  • Establish best practices for continuous optimization across the ecommerce experience.
A/B Testing & Experimentation
Plan, execute, and analyze A/B and multivariate tests across:
  • Homepage
  • Collection pages
  • Product Detail Pages (PDPs)
  • Cart
  • Checkout
  • Navigation
  • Search
  • Landing pages
  • Mobile shopping experience
  • Promotional campaigns
  • Subscription flows
  • Product bundles
  • Upsell and cross-sell experiences
Customer Journey & User Experience
Continuously identify and eliminate friction throughout the customer journey by improving:
  • Mobile usability
  • Information hierarchy
  • Product discovery
  • Navigation
  • Site speed
  • Checkout experience
  • Product page layouts
  • Trust signals
  • Reviews placement
  • Product education
  • Purchase confidence
Website Analytics & Customer Insights
Analyze customer behavior using:
  • Shopify Analytics
  • GA4
  • Triple Whale
  • Microsoft Clarity
  • Heatmaps

Identify:
  • Conversion barriers
  • Drop-off points
  • Navigation issues
  • Cart abandonment opportunities
  • Mobile UX improvements
  • Revenue opportunities
Ecommerce Merchandising
Optimize:
  • Product merchandising
  • Collection organization
  • Product recommendations
  • Search experience
  • Collection filters
  • Bundles
  • Cross-sells
  • Upsells
  • Promotional messaging
  • Product badges
  • Social proof placement
Landing Page Optimization
Own the optimization of landing pages supporting:
  • Paid media
  • Influencer campaigns
  • Product launches
  • Promotional campaigns
  • Seasonal events
  • Retail launches
Cross-Functional Collaboration
Partner closely with:
  • Director of Ecommerce
  • Founder & CEO
  • Ecommerce Manager
  • Brand Marketing
  • Lifecycle Marketing
  • Creative Team
  • Development Team
  • Customer Experience
  • Operations
Reporting & Performance Measurement
Develop executive dashboards and provide weekly reporting on:
  • Conversion rate trends
  • Revenue per visitor
  • A/B test results
  • Revenue generated from experiments
  • Customer behavior insights
  • Key learnings
  • Next optimization priorities
Qualifications
Required
  • 4+ years of experience in Conversion Rate Optimization for a high-growth DTC ecommerce brand.
  • Deep experience with Shopify Plus.
  • Strong understanding of ecommerce analytics.
  • Experience planning and executing A/B testing programs.
  • Experience with GA4, Shopify Analytics, and customer behavior tools.
  • Strong understanding of UX principles and consumer psychology.
  • Proven ability to increase conversion rate and revenue through experimentation.
  • Excellent analytical and problem-solving skills.
  • Strong project management and prioritization abilities.
  • Exceptional written and verbal communication skills.
Preferred
Experience with:
  • Triple Whale
  • Microsoft Clarity
  • Intelligems
  • Shoplift
  • VWO
  • Optimizely
  • Convert
  • Dynamic Yield
  • Rebuy
  • Klaviyo
  • Postscript
  • HTML/CSS fundamentals
  • SQL or advanced analytics

Equal Employment Opportunity Statement
Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs, in accordance with applicable laws.

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