Position Summary: As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to consumers--leading end-to-end brand strategy, innovation storytelling, and integrated
Position Summary: As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to consumers--leading end-to-end brand strategy, innovation storytelling, and integrated
Sr. Brand Manager, Cuisinart
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Description Position at Cuisinart Position Summary: As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to consumers-leading end-to-end brand strategy, innovation
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Stamford, CT · On-site
Description Position at Cuisinart Position Summary: As Senior Brand Manager , you will play a pivotal role in shaping how Cuisinart shows up to consumers-leading end-to-end brand strategy, innovation
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Creative Manager information
See Ridgefield, CT salary details
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The median wage is $82.5K / yr.
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What is the difference between Creative Manager vs Graphic Designer?
| Aspect | Creative Manager | Graphic Designer |
|---|---|---|
| Required Credentials | Bachelor's degree in marketing, advertising, or related field; experience in project management | Bachelor's degree in graphic design, visual arts, or related field; portfolio showcasing design work |
| Work Environment | Oversees creative teams, manages projects, collaborates with clients | Creates visual content, works independently or in small teams, often in design studios or agencies |
| Employer & Industry Usage | Advertising agencies, marketing departments, media companies | Design firms, advertising agencies, in-house marketing teams |
The main difference is that a Creative Manager oversees creative projects and teams, focusing on strategy and coordination, while a Graphic Designer primarily creates visual content. Both roles require relevant education and experience, but their responsibilities and work environments differ significantly.
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Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted yesterday
Job description
- Execute annual brand strategy and plans to strengthen brand equity and achieve business objectives.
- Serve as the brand champion, ensuring consistency and clarity across internal teams and external partners.
- Lead US and support regional teams in delivering cohesive brand messaging and content.
- Monitor market trends, competitive activity, and consumer insights to inform brand strategy.
- Partner with insights and product teams to develop compelling positioning and storytelling that resonates with consumers and drives demand across retail and digital channels.
- Lead the creation of comprehensive content toolkits for new product launches (packaging, e‑commerce assets, social, video, digital content, etc.).
- Own brand inputs throughout the innovation stage‑gate process for key categories.
- Champion the innovation pipeline with a consumer‑first mindset, collaborating with sales and category teams to build best‑in‑class sell‑in stories and materials.
- Development and execution of integrated marketing campaigns that drive awareness, consideration, and conversion.
- Lead internal creative teams and external Integrated Agency Team from briefing through final approval.
- Partner with creative, media, and digital teams to ensure campaigns align with brand and business goals.
- Support PR initiatives, including product outreach, partnerships, sampling, press releases, and lifestyle events.
- Collaborate closely with consumer insights, creative, product, sales, eCommerce, and DTC teams.
- Strengthen the commercialization process by bringing a strong brand perspective, identifying opportunities for improvement across future launches.
- 8+ years of experience in marketing or brand management, ideally within consumer goods or household appliances.
- Strong understanding of brand fundamentals and proven experience building and growing brands across categories and channels.
- Broad marketing skill set, including creative evaluation, campaign development, marketing planning, and new product launch execution.
- Experience in social and digital marketing and omnichannel content development for optimized digital shelf performance.
- Ability to translate complex product features into clear, compelling consumer benefits.
- Agile mindset with a bias for action—comfortable with rapid iteration, shifting priorities, and data‑driven decision‑making.
- Excellent communication and interpersonal skills with the ability to influence across teams.
- Strong sense of ownership and ability to manage multiple projects and priorities.
- PR/Comms and Global / Regional brand team experience is a plus, especially across innovation, commercialization, and activation.
- Balanced analytical and creative strengths—an inspiring and practical brand marketer.
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence in our Stamford CT location.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
About Cuisinart
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
501 - 1,000 Employees
Headquarters location
Stamford, CT, US
Year founded
1971