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Creative Asset Manager Jobs in Reston, VA (NOW HIRING)

Potomac

Director of Marketing Production

Bethesda, MD · On-site

$120K - $160K/yr

We're a boutique tactical asset manager with a differentiated product that serves the independent ... Remove blockers and create an environment where creative talent can do their best work * Drive ...

Kapitus

Lead Brand Marketing Coordinator

Arlington, VA

$48K - $67K/yr

Brand Asset Development & Creative Project Management * Serve as the day-to-day project manager for brand asset development initiatives. * Coordinate with external creative agencies and internal ...

Potomac

Video Associate

Bethesda, MD · On-site

$60K - $80K/yr

We're a boutique tactical asset manager with a differentiated product that serves the independent ... Working closely with our creative team, you will help ensure brand consistency, strong storytelling ...

Artisan Talent

Search Marketing Manager

Reston, VA · On-site

$60/hr

... creative assets as needed, such as simple mockups for review and approval. • Ensure campaigns and content follow established operational processes, brand standards, and best practices. • Stay ...

Potomac

Paid Ads Specialist

Bethesda, MD · On-site

$60K - $80K/yr

We're a boutique tactical asset manager with a differentiated product that serves the independent ... Conduct A/B testing on creative, messaging, landing pages, and audience segments. * Leverage ...

[solidcore]

Content Manager

Arlington, VA

$85K - $97K/yr

Manage the post-shoot asset pipeline * Run quality control and coordination on delivered assets against the shot list and brief before handoff to editing and channel owners Content & Creative ...

[solidcore]

Content Manager

Arlington, VA · On-site

$85K - $97K/yr

Manage the post-shoot asset pipeline * Run quality control and coordination on delivered assets against the shot list and brief before handoff to editing and channel owners Content & Creative ...

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All JobsCreative Asset JobsCreative Asset Manager JobsCreative Asset Manager Jobs in Reston, VA

Creative Asset Manager information

See Reston, VA salary details

$36.9K

$97.9K

$171.1K

How much do creative asset manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for creative asset manager in Reston, VA is $97,928.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $113,400.00 per year, depending on experience, location, and employer.

What is a creative asset manager?

A Creative Asset Manager is a professional responsible for organizing, storing, and overseeing the use of digital and physical creative assets such as images, videos, graphics, and marketing materials. They ensure that assets are easily accessible, properly catalogued, and used according to brand guidelines. Creative Asset Managers often work with marketing, design, and production teams to streamline workflows, maintain asset integrity, and support creative projects. Their role is crucial in maximizing the value and efficiency of a company's creative resources.

How does a creative asset manager typically collaborate with designers and marketing teams during campaign development?

A Creative Asset Manager serves as a central point of coordination between designers, marketing teams, and other stakeholders to ensure assets are delivered accurately and on schedule. They facilitate clear communication by managing timelines, clarifying asset requirements, and organizing feedback loops. This role often involves tracking asset versions, enforcing brand guidelines, and making sure all creative materials are accessible for cross-functional teams. Regular meetings and project management tools are commonly used to streamline collaboration and keep everyone aligned throughout the campaign lifecycle.

What are the key skills and qualifications needed to thrive as a creative asset manager, and why are they important?

To thrive as a Creative Asset Manager, you need strong organizational skills, attention to detail, and experience managing digital assets, often supported by a degree in marketing, communications, or a related field. Familiarity with digital asset management (DAM) systems, Adobe Creative Suite, and metadata tagging standards is typically required. Excellent communication, problem-solving, and collaboration skills help you coordinate with creative teams and stakeholders effectively. These abilities ensure efficient asset workflows, brand consistency, and timely project delivery within creative organizations.

What is the difference between Creative Asset Manager vs Graphic Designer?

AspectCreative Asset ManagerGraphic Designer
CredentialsRelevant experience in asset management, familiarity with digital toolsDesign degree or certification, proficiency in design software
Work EnvironmentCollaborates with marketing, production, and creative teams; manages digital assetsCreates visual content; works in design studios or remotely
Industry UsageUsed across marketing, advertising, media, and entertainment industriesPrimarily in advertising, branding, publishing, and media

The Creative Asset Manager focuses on organizing, maintaining, and distributing digital assets within a company, ensuring efficient access and usage. In contrast, a Graphic Designer primarily creates visual content to support marketing and branding efforts. While both roles require familiarity with digital tools, the Asset Manager emphasizes management and logistics, whereas the Designer emphasizes creative design skills.

What does a creative asset manager get paid?

The average salary for a creative asset manager ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Professionals in this role often work with digital tools and asset management systems and may require relevant certifications or skills in project coordination.

What are popular job titles related to Creative Asset Manager jobs in Reston, VA?

For Creative Asset Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Creative Asset Manager jobs in Reston, VA look for?

The top searched job categories for Creative Asset Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Creative Asset Manager jobs?

Cities near Reston, VA with the most Creative Asset Manager job openings:

Creative Asset Manager jobs near you

Director of Marketing Production

Potomac

Bethesda, MD • On-site

$120K - $160K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 25 days ago

Job description

The Opportunity
At Potomac, we're not for everyone-and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.
We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel
Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.
Summary
The Director of Marketing Production is the operational engine of the marketing organization, responsible for translating strategic vision and creative direction into consistent, high-quality execution across channels. Reporting directly to the Chief Marketing Officer, this role owns the day-to-day management, production rhythm, and delivery of all marketing output.
This leader brings structure to creativity, managing teams, workflows, and priorities to ensure work is delivered on time, on brand, and to a high standard. The role serves as the final operational gatekeeper, refining outputs and ensuring alignment before work is released.
Key Responsibilities
Execution & Production Leadership
  • Own end-to-end marketing execution across video, print, web, and social
  • Establish and maintain production cadence, workflows, and delivery timelines
  • Ensure all work meets quality standards, brand guidelines, and strategic intent
  • Act as final reviewer and operational gatekeeper before output goes live

Team Leadership & Management
  • Set clear expectations, provide feedback, and elevate team performance
  • Remove blockers and create an environment where creative talent can do their best work
  • Drive accountability and consistency across all team members

Operational Systems & Process
  • Build and optimize scalable systems for workflow, approvals, and project visibility
  • Implement sprint planning, resource allocation, and prioritization frameworks
  • Create repeatable processes that improve speed, quality, and efficiency

Strategic Translation & Coordination
  • Translate high-level CMO vision into clear execution plans and deliverables
  • Coordinate cross-functional efforts to ensure seamless campaign rollout
  • Maintain momentum across multiple concurrent initiatives

Performance & Optimization
  • Track production output, delivery timelines, and team performance
  • Identify inefficiencies and continuously refine processes
  • Align execution with performance goals and marketing outcomes
Qualifications
Required
  • 5-10+ years in marketing operations, production, or creative operations roles
  • Proven experience managing cross-functional marketing teams
  • Demonstrated ability to scale production systems in a fast-paced environment
  • Strong operational discipline with a track record of delivering work on time and at quality
  • Experience working closely with executive leadership or CMO-level stakeholders
  • Deep familiarity with project management and workflow tools (e.g., Teamwork.com)

Preferred
  • Experience in financial services, asset management, wealth management, or a related industry
  • Familiarity with advisor-focused marketing and distribution models
  • Experience supporting executive thought leadership programs
  • Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you.
If you want to drive, build, and scale, this is your shot.
Compensation
$120,000-$160,000 per year commensurate with experience
Benefits:
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Health savings account option
  • 401(k) & other retirement benefits
  • Paid maternity leave
  • Paid paternity leave
  • Commuter benefits
  • Disability insurance
  • Paid time off

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