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Creative Asset Manager Jobs in Reston, VA (NOW HIRING)

We're a boutique tactical asset manager with a differentiated product that serves the independent ... Identify and engage passive candidates through creative outreach strategies * Research and ...

Junior Designer

Washington, DC · On-site

$60K - $65K/yr

Support updates to evergreen site assets and ongoing creative refreshes * Prepare and produce high ... Manage versioning, resizing, retouching, and formatting of imagery * Contribute to process ...

Support updates to evergreen site assets and ongoing creative refreshes * Prepare and produce high ... Manage versioning, resizing, retouching, and formatting of imagery * Contribute to process ...

Support updates to evergreen site assets and ongoing creative refreshes * Prepare and produce high ... Manage versioning, resizing, retouching, and formatting of imagery * Contribute to process ...

Software and Systems Engineer

Herndon, VA · On-site

$177K - $210K/yr

It operates in an isolated environment with strict controls - creative problem-solving and ... Test Manager (configuration, orchestration, results) and Asset Manager (reservation, configuration ...

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Creative Asset Manager information

See Reston, VA salary details

$36.9K

$97.9K

$171.1K

How much do creative asset manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for creative asset manager in Reston, VA is $97,928.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $113,400.00 per year, depending on experience, location, and employer.

What is a Creative Asset Manager?

A Creative Asset Manager is a professional responsible for organizing, storing, and overseeing the use of digital and physical creative assets such as images, videos, graphics, and marketing materials. They ensure that assets are easily accessible, properly catalogued, and used according to brand guidelines. Creative Asset Managers often work with marketing, design, and production teams to streamline workflows, maintain asset integrity, and support creative projects. Their role is crucial in maximizing the value and efficiency of a company's creative resources.

What is the difference between Creative Asset Manager vs Graphic Designer?

AspectCreative Asset ManagerGraphic Designer
CredentialsRelevant experience in asset management, familiarity with digital toolsDesign degree or certification, proficiency in design software
Work EnvironmentCollaborates with marketing, production, and creative teams; manages digital assetsCreates visual content; works in design studios or remotely
Industry UsageUsed across marketing, advertising, media, and entertainment industriesPrimarily in advertising, branding, publishing, and media

The Creative Asset Manager focuses on organizing, maintaining, and distributing digital assets within a company, ensuring efficient access and usage. In contrast, a Graphic Designer primarily creates visual content to support marketing and branding efforts. While both roles require familiarity with digital tools, the Asset Manager emphasizes management and logistics, whereas the Designer emphasizes creative design skills.

How does a Creative Asset Manager typically collaborate with designers and marketing teams during campaign development?

A Creative Asset Manager serves as a central point of coordination between designers, marketing teams, and other stakeholders to ensure assets are delivered accurately and on schedule. They facilitate clear communication by managing timelines, clarifying asset requirements, and organizing feedback loops. This role often involves tracking asset versions, enforcing brand guidelines, and making sure all creative materials are accessible for cross-functional teams. Regular meetings and project management tools are commonly used to streamline collaboration and keep everyone aligned throughout the campaign lifecycle.

What are the key skills and qualifications needed to thrive as a Creative Asset Manager, and why are they important?

To thrive as a Creative Asset Manager, you need strong organizational skills, attention to detail, and experience managing digital assets, often supported by a degree in marketing, communications, or a related field. Familiarity with digital asset management (DAM) systems, Adobe Creative Suite, and metadata tagging standards is typically required. Excellent communication, problem-solving, and collaboration skills help you coordinate with creative teams and stakeholders effectively. These abilities ensure efficient asset workflows, brand consistency, and timely project delivery within creative organizations.
What job categories do people searching Creative Asset Manager jobs in Reston, VA look for? The top searched job categories for Creative Asset Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Creative Asset Manager jobs? Cities near Reston, VA with the most Creative Asset Manager job openings:
Creative Content and Social Media Manager

Creative Content and Social Media Manager

Toastique

Washington, DC • On-site

Full-time

Re-posted 2 days ago


Job description

) The Creative Content Creator and Social Media Manager will lead the strategy, planning, creation, and execution of Toastique's social media content across corporate channels while supporting franchise locations with social best practices and localized content opportunities.This role requires someone who understands social-first storytelling, has a strong eye for visual content, can capture and edit compelling short-form video, and knows how to turn brand moments into engaging digital campaigns. The ideal candidate is equal parts strategist, creator, trend forecaster, and brand storyteller.
Creative Content and Social Media Manager will work at the Union Market Office (325 Morse St NE) 2-4 days a week once fully onboarded and dependent on content/photoshoot locations.
Responsibilities:
  • Content Capture and Editing
    • Shoot and edit short form video daily for Reels, TikTok, and YouTube Shorts, including product features, behind-the-scenes moments, trend-driven content, and product + team storytelling
    • Capture high-quality photography and lifestyle stills for use across social, web, email, and franchise toolkits
    • Produce polished on brand edits on a fast turnaround against the content calendar
  • Social Media Strategy and Management
  • Manage the day-to-day posting and publishing of content across Instagram, TikTok, Facebook, YouTube, and LinkedIn
  • Write engaging captions with strong hooks, clear calls-to-action, and platform-appropriate tone
  • Ensure that all content follows the brand guidelines and maintains a consistent voice and visual identity
  • Assist in maintaining organized workflows for scheduled posts and content preparation
  • Develop and execute Toastique's social media strategy across:
    • Instagram
    • TikTok
    • Facebook
    • LinkedIn
    • Emerging platforms as relevant
  • Build monthly content calendars aligned with:
    • Seasonal campaigns
    • Product launches
    • Franchise initiatives
    • Brand partnerships
    • Promotions and activations
  • Monitor platform trends and recommend opportunities for growth
  • Manage posting schedules and publishing cadence
  • Content Creation and Video Editing
    • Create high-quality short form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts
    • Edit videos using tools such as CapCut
    • Design engaging carousel posts, story graphics, and branded visual assets using Canva or similar design tools
    • Ensure all creative output aligns with the brands aesthetic and visual standards
  • Contribute to monthly content planning with influencer and community highlights
  • Franchise Support
    • Provide social media guidance and content support to franchisees
    • Develop social toolkits for local store marketing
    • Identify user-generated content opportunities
    • Help elevate underperforming markets through localized social strategies

Qualifications
  • 3+ years experience creating and managing organic social campaigns on Meta (Instagram & Facebook), TikTok, and YouTube, with a portfolio of short form videos you have personally shot and edited
  • Strong portfolio showcasing:
    • Short-form video
    • Photography
    • Social campaign execution
  • Proven experience in either CapCut, DaVinci, Adobe Creative Suite, or equivalent editing tools
  • Deep understanding of:
    • Instagram Reels
    • TikTok trends
    • Platform algorithms
    • Social analytics
  • Experience in food, beverage, hospitality, wellness, or lifestyle brands preferred
  • Excellent copywriting and storytelling skills
  • Familiar with social media management tools to streamline processes and enhance efficiency
  • Ability to work independently in a fast-paced environment
  • Willingness to travel for content capture and store visits
  • Creative mindset with the ability to generate innovative ideas that differentiate our brand in a crowded digital landscape
  • Understanding of social media KPIs; assist with tracking and interpreting metrics to enhance user engagement and suggest content optimization
  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience)