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Craft Beer Rep Jobs (NOW HIRING)

Crux Fermentation Project

Sales Representative

Bend, OR · On-site

Craft Beer Sales and Market Representative Join our dynamic team as a Craft Beer Sales and Business Development Specialist, where your passion for the craft beer industry and your expertise in market ...

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Craft Beer Rep information

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$24.5K

$44.2K

$77K

How much do craft beer rep jobs pay per year?

As of Jul 12, 2026, the average yearly pay for craft beer rep in the United States is $44,219.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $43,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Beer Rep, and why are they important?

To thrive as a Craft Beer Rep, you need solid knowledge of craft beer styles, sales techniques, and market trends, often supported by experience in beverage sales or hospitality. Familiarity with CRM software, inventory management tools, and possibly certifications like Cicerone® enhance effectiveness in the role. Strong interpersonal skills, persuasive communication, and relationship-building abilities help you connect with clients and promote products successfully. These skills are crucial for driving sales growth, fostering brand loyalty, and ensuring the craft brewery’s products reach a wider audience.

What does a Craft Beer Rep do?

A Craft Beer Rep, also known as a Craft Beer Sales Representative, is responsible for promoting and selling craft beer brands to retailers, bars, restaurants, and distributors. They build relationships with clients, organize tastings and events, educate customers about different craft beers, and ensure their products are well represented in the market. Their goal is to increase sales and brand visibility while keeping up to date with industry trends and competitor products.

What are some common challenges a Craft Beer Rep faces when building relationships with new accounts?

Craft Beer Reps often encounter challenges such as differentiating their products in a crowded market, educating retailers and bar staff about new or unique brews, and handling objections from accounts loyal to larger brands. Building trust takes persistence, product knowledge, and excellent communication skills. Reps must also tailor their approach to each account's clientele and needs while maintaining strong follow-up to ensure successful product placement and sales growth.

What is the difference between Craft Beer Rep vs Beer Sales Associate?

AspectCraft Beer RepBeer Sales Associate
CredentialsKnowledge of craft beers, sales experienceBasic sales skills, customer service
Work EnvironmentOn-site at breweries, events, retail storesRetail stores, bars, restaurants
Industry UsagePrimarily craft breweries and distributorsBeer retail outlets and chain stores
Common Search IntentSales, product knowledge, craft beer promotionCustomer service, sales, product display

The main difference between a Craft Beer Rep and a Beer Sales Associate lies in their focus and environment. Craft Beer Reps typically work directly with breweries and distributors, promoting craft beers and building relationships, often attending events. Beer Sales Associates usually work in retail settings, assisting customers and selling beer products. Both roles require sales skills, but Craft Beer Reps tend to have more specialized knowledge of craft beers and industry relationships.

More about Craft Beer Rep jobs
What cities are hiring for Craft Beer Rep jobs? Cities with the most Craft Beer Rep job openings:
What job categories do people searching Craft Beer Rep jobs look for? The top searched job categories for Craft Beer Rep jobs are:
Craft Beer Rep jobs near you
Infographic showing various Craft Beer Rep job openings in the United States as of July 2026, with employment types broken down into 63% Full Time, 35% Part Time, and 2% Temporary. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $44,219 per year, or $21.3 per hour.

Craft Beer Sales Trainee - Mid Hudson Valley

Craft Beer Distributing of NY

New Paltz, NY

$19 - $22/hr

Full-time

Posted 2 days ago

Job description

This role will focus on learning and training in the successful sale and distribution of all craft products within the Craft Beer Guild Distributing of NY portfolio throughout Ulster & Orange Counties. This individual will be responsible for developing new business at current no-buy accounts.

This position provides valuable experience within our industry and serves as a pathway to becoming a Sales Representative. In this position, you will build the knowledge, skills, and experience needed to grow into a Sales Representative as opportunities become available.

Objective: To develop the skills, knowledge, and experience necessary to become a sales representative.

Pay Range: $19-$22 per hour plus monthly bonus potential as well as platinum-level medical, dental, and vision benefits (eligible after 90 days) and voluntary benefits like life insurance, AFLAC, legal assistance, and pet insurance.

ESSENTIAL JOB FUNCTIONS:

  • Develop and maintain effective customer relations and promote the good will of the company
  • Ensure that all product is rotated and code policy is followed
  • Successful sale, distribution and placement of all craft products
  • Proper merchandising of accounts with permanent and paper POS
  • Effective accounts receivable collections within corporate credit policy
  • Conduct promotions in accounts on a regular basis or when required
  • Develop new accounts and new placements
  • Organize and execute floor displays and placement of window neon’s and banners at all accounts
  • Handle customer inquiries regarding credit, delivery, product information and other inquiries as they arise
  • Execute monthly goals as related to business activities
  • Maintain a regular schedule of weekly appointments with accounts in assigned area
  • Other duties as assigned

ESSENTIAL JOB REQUIREMENTS:

  • Bachelor’s degree with an emphasis in marketing, sales and management
  • Excellent oral and written communications skills
  • This person will live in or around the assigned area
  • Valid and clean driver's license
  • Ability and willingness to work independently
  • Cicerone Beer Server Certification (or willingness to obtain)

EQUIPMENT USED TO PERFORM JOB:

  • Two wheel hand truck
  • Car or van
  • Hand-held or personal computer

CRITICAL PHYSICAL DEMANDS:

  • Use of hand and foot controls for driving
  • Walking and climbing stairs
  • Two handed lifting, handling and carrying of cases from floor to overhead levels on a frequent basis
  • Two handed lifting, handling, carrying half barrels and quarter barrels from floor to 48" on an occasional basis
  • Pushing and pulling a hand truck and/or cart on level and inclined surfaces on a frequent basis
  • Sustained squatting, kneeling, and/or bending while handling products

Sufficient manual dexterity to operate business equipment including, but not limited to, computer, telephone, adding machine.

Benefits:
Full Medical and Dental, tuition assistance (subject to terms and conditions), competitive vacation package, 401k Plan, Car Reimbursement, Phone Reimbursement, paid holidays, profit-sharing, paid training, the opportunity for growth and development throughout the company as well as weekly pay.

The Sheehan Family Companies are proud to be an equal opportunity employer. We believe in an inclusive culture that provides mutual respect with salary advancement based on merit and individual performance. Sheehan Family Companies is committed to equal employment opportunities and does not discriminate against any protected class. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.