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$24.5K

$44.2K

$77K

How much do craft beer rep jobs pay per year?

As of May 28, 2026, the average yearly pay for craft beer rep in the United States is $44,219.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $43,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Beer Rep, and why are they important?

To thrive as a Craft Beer Rep, you need solid knowledge of craft beer styles, sales techniques, and market trends, often supported by experience in beverage sales or hospitality. Familiarity with CRM software, inventory management tools, and possibly certifications like Cicerone® enhance effectiveness in the role. Strong interpersonal skills, persuasive communication, and relationship-building abilities help you connect with clients and promote products successfully. These skills are crucial for driving sales growth, fostering brand loyalty, and ensuring the craft brewery’s products reach a wider audience.

What are some common challenges a Craft Beer Rep faces when building relationships with new accounts?

Craft Beer Reps often encounter challenges such as differentiating their products in a crowded market, educating retailers and bar staff about new or unique brews, and handling objections from accounts loyal to larger brands. Building trust takes persistence, product knowledge, and excellent communication skills. Reps must also tailor their approach to each account's clientele and needs while maintaining strong follow-up to ensure successful product placement and sales growth.

What does a Craft Beer Rep do?

A Craft Beer Rep, also known as a Craft Beer Sales Representative, is responsible for promoting and selling craft beer brands to retailers, bars, restaurants, and distributors. They build relationships with clients, organize tastings and events, educate customers about different craft beers, and ensure their products are well represented in the market. Their goal is to increase sales and brand visibility while keeping up to date with industry trends and competitor products.

What is the difference between Craft Beer Rep vs Beer Sales Associate?

AspectCraft Beer RepBeer Sales Associate
CredentialsKnowledge of craft beers, sales experienceBasic sales skills, customer service
Work EnvironmentOn-site at breweries, events, retail storesRetail stores, bars, restaurants
Industry UsagePrimarily craft breweries and distributorsBeer retail outlets and chain stores
Common Search IntentSales, product knowledge, craft beer promotionCustomer service, sales, product display

The main difference between a Craft Beer Rep and a Beer Sales Associate lies in their focus and environment. Craft Beer Reps typically work directly with breweries and distributors, promoting craft beers and building relationships, often attending events. Beer Sales Associates usually work in retail settings, assisting customers and selling beer products. Both roles require sales skills, but Craft Beer Reps tend to have more specialized knowledge of craft beers and industry relationships.

More about Craft Beer Rep jobs
What cities are hiring for Craft Beer Rep jobs? Cities with the most Craft Beer Rep job openings:
What job categories do people searching Craft Beer Rep jobs look for? The top searched job categories for Craft Beer Rep jobs are:
Craft Beer Rep jobs near you

Craft Beer Sales Representative - Hudson Valley

Craft Beer Distributing of NY

New Paltz, NY

$40K - $50K/yr

Full-time

Posted 14 days ago

Job description

Love craft beer? Want a sales career with growth potential? Join our dynamic team as a Sales Representative. You’ll build relationships with bars, restaurants, and retailers while growing our award-winning craft beer portfolio.

We are currently looking for a Sales Representative to grow the company's portfolio, and identify new opportunities to increase market share while building and managing relationships with accounts in Ulster, Dutchess, and Orange counties.

The ideal candidate for this role should be self-motivated, high-energy, and eager to learn new things.

Annual salary range of $40,000 to $50,000 with the addition of bonus potential. As well as platinum-level medical, dental, and vision benefits (eligible after 90 days) and voluntary benefits like life insurance, AFLAC, legal assistance, and pet insurance.

ESSENTIAL JOB FUNCTIONS:

  • Build and maintain strong relationships with bars, restaurants, and retail accounts

  • Grow sales and increase placements of our craft beer portfolio within your territory

  • Merchandise and maintain product displays, ensuring freshness and proper rotation

  • Organize and execute in-store promotions, tastings, and special events

  • Develop new accounts and identify new sales opportunities

  • Manage orders, deliveries, and account inquiries in a timely and professional manner

  • Meet monthly sales and distribution goals, reporting progress to your manager

  • Represent Craft Beer Guild at industry events and maintain a positive company image

  • Other duties as assigned

ESSENTIAL JOB REQUIREMENTS:

  • Bachelor’s degree with an emphasis in marketing, sales and management
  • Excellent oral and written communications skills
  • This person will live in or around the assigned area
  • Valid and clean driver's license
  • Ability and willingness to work independently
  • Cicerone Beer Server Certification (or willingness to obtain)

WE OFFER:

We believe great work deserves great rewards. Our comprehensive benefits package includes:

  • $40,000–$50,000 annual salary plus bonus potential

  • Platinum-level medical, dental, and vision insurance (eligible after 90 days)

  • 401(k) with company match

  • Tuition reimbursement

  • Additional voluntary benefits: life insurance, AFLAC, legal assistance, and pet insurance

  • Career growth opportunities within one of the leading distributors in New York

  • Opportunity for growth + weekly pay

EQUIPMENT USED TO PERFORM JOB:

  • Two wheel hand truck
  • Car or van
  • Hand-held or personal computer

CRITICAL PHYSICAL DEMANDS:

  • Use of hand and foot controls for driving
  • Walking and climbing stairs
  • Two handed lifting, handling and carrying of cases from floor to overhead levels on a frequent basis
  • Two handed lifting, handling, carrying half barrels and quarter barrels from floor to 48" on an occasional basis
  • Pushing and pulling a hand truck and/or cart on level and inclined surfaces on a frequent basis
  • Sustained squatting, kneeling, and/or bending while handling products

Sufficient manual dexterity to operate business equipment including, but not limited to, computer, telephone, adding machine

The Sheehan Family Companies are proud to be an equal opportunity employer. We believe in an inclusive culture that provides mutual respect with salary advancement based on merit and individual performance. Sheehan Family Companies is committed to equal employment opportunities and does not discriminate against any protected class. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.