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Beer Promoter Jobs (NOW HIRING)

AB InBev

Sr. Marketing Coordinator

Renton, WA

We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA ... Develop positive relationships with local promoters, media representatives, and field sales ...

Andaz San Diego

Food and Beverage Manager

San Diego, CA · On-site

Partner with local promoters, vendors, and community organizations to increase visibility and drive ... Oversee relationships with beer, wine, liquor, and non-alcoholic beverage suppliers. * Assist with ...

Journeyman Distillery

Host

Valparaiso, IN · On-site

... craft beer, lodging, large events, and more complex spirit production. The Host position at ... Being an evangelist and promoter of the company and brand PRINCIPAL DUTIES: * Greet guests in a ...

NRC Health

Director, Customer Success

Lincoln, NE · On-site +1

$120K - $162K/yr

Support one another - no one says, "That's not my job." Celebrate with each other at beer:30 ... Promoter Scores (NPS). Together with the Director, Strategic Partnerships and your VP, you will be ...

NRC Health

Director, Customer Success

Lincoln, NE · On-site

$120K - $162K/yr

Support one another - no one says, "That's not my job." Celebrate with each other at beer:30 ... Promoter Scores (NPS). Together with the Director, Strategic Partnerships and your VP, you will be ...

All JobsBeer Promoter Jobs

Beer Promoter information

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$22.5K

$46K

$57.5K

How much do beer promoter jobs pay per year?

As of Jul 25, 2026, the average yearly pay for beer promoter in the United States is $45,967.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $49,000.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of a Beer Promoter, and how do they interact with customers and venues?

As a Beer Promoter, your daily tasks often include setting up promotional displays, providing product samples, and educating customers about different beer brands and varieties. You’ll engage directly with customers to answer questions, share tasting notes, and encourage sales, usually in retail stores, bars, or at special events. Additionally, you’ll work closely with store managers and event staff to ensure promotions run smoothly and brand guidelines are followed. Building strong relationships with venue staff and being approachable with customers are key aspects of this role.

What is the difference between Beer Promoter vs Brand Ambassador?

AspectBeer PromoterBrand Ambassador
CredentialsHigh school diploma or equivalent; sometimes certifications in sales or marketingSimilar credentials; often marketing or sales experience
Work EnvironmentEvent venues, retail stores, bars, festivalsPublic events, promotional campaigns, social media
Employer & IndustryBreweries, beverage companies, event organizersBrands, marketing agencies, beverage companies
Search & Comparison IntentUnderstanding roles, job requirements, and dutiesComparing promotional roles, brand representation

While both roles involve promoting beverages, a Beer Promoter primarily focuses on sampling and direct engagement at events, whereas a Brand Ambassador often represents the brand across multiple platforms, including social media. Both roles require similar skills and credentials, but their scope and focus differ slightly.

What is the highest paying sales rep job?

In sales roles, high-paying positions include enterprise software sales representatives, pharmaceutical sales reps, and medical device sales representatives, often earning six-figure incomes with commissions and bonuses. These roles typically require strong negotiation skills, industry knowledge, and sometimes specialized certifications. Compensation varies based on experience, industry, and geographic location.

Do you need a degree to be a beer rep?

A degree is not typically required to become a beer promoter. Most employers prioritize relevant knowledge of products, strong communication skills, and the ability to promote brands effectively. Certifications in sales or marketing can be beneficial but are not mandatory.

What are beer promoters?

Beer promoters are individuals hired by breweries, distributors, or marketing agencies to promote and increase sales of specific beer brands. They typically work at bars, restaurants, liquor stores, and special events, where they offer samples, educate customers about the products, and encourage purchases. Beer promoters serve as brand ambassadors, helping to create brand awareness and drive customer engagement. Their role may also include setting up promotional displays and providing feedback to the company about customer preferences.

How do beer reps get paid?

Beer promoters typically earn compensation through a combination of hourly wages, commissions, or bonuses based on sales or event performance. Some may also receive tips or incentives for meeting specific targets, and payment structures can vary depending on the employer or contract terms.

What is the role of a beer promoter?

A beer promoter is responsible for marketing and promoting beer brands at events, bars, or retail locations. They often sample products, educate consumers, and encourage sales through engaging interactions and brand representation. Strong communication skills and knowledge of the products are essential for this role.

What are the key skills and qualifications needed to thrive as a Beer Promoter, and why are they important?

To thrive as a Beer Promoter, you need strong product knowledge, persuasive sales abilities, and often a high school diploma or equivalent. Familiarity with point-of-sale systems, event marketing platforms, and sometimes food and beverage certifications are commonly required. Excellent interpersonal skills, enthusiasm, and the ability to engage with diverse customers help set top performers apart. These skills are essential for effectively promoting products, increasing brand awareness, and driving sales in competitive beverage markets.
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Beer Promoter jobs near you
Infographic showing various Beer Promoter job openings in the United States as of July 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $45,967 per year, or $22.1 per hour.
Sr. Marketing Coordinator

Sr. Marketing Coordinator

AB InBev

Renton, WA

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 28 days ago

Job description

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $84,800-$100,700, bonus eligible


COMPANY:
We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA - America's #1 top-selling beer - as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:
The Sr. Marketing Coordinator oversees assigned brands by managing sales performance, distribution, retail execution, and local marketing activation. This role coordinates the local execution of national and regional marketing plans, including sponsorships, digital initiatives, and brand ambassador programs. The position supports the sales team with marketing materials while managing POS inventory, budgets, CPC spend, and supplier bill-backs. Strong relationships with field sales, media, and community partners ensure effective brand growth and market relevance.


JOB RESPONSIBILITIES:

  • Manage assigned brands to include sales performance, distribution and retail execution

  • Develop and implement plans to grow key areas of these brands

  • Prepare and present marketing support tools available to the sales force

  • Coordinate and implement the local execution of national and geographic marketing plans

  • Coordinate and implement various programs including, but not limited to, Brand Plans, Geographic Marketing, CA&E, local sponsorships, Digital Marketing, ethnic marketing, and internet activities as assigned by the Director of Sales and Marketing

  • Manage POS/PPG warehouse inventory, Planning, Budget, Execution

  • Manage Sales and Marketing Budgets for Washington

  • Manage CPC (Cents per Case) Brands Spends for both A-B and Marketplace Brands

  • Manage all Marketing aspects of Sponsorships and Venue Execution

  • Manage and Plan all Brand Ambassador Activities (BET) - Brand Execution Team

  • Manage the Monthly Supplier Bill Back Process

  • Develop positive relationships with local promoters, media representatives, and field sales managers to stay informed of local trends, company direction and community needs, as well as to negotiate favorable terms for sponsored activities

  • Evaluate and respond to local requests for sponsorships and donations

  • Help develop budgets and track and manage expenses for assigned projects and programs

  • Assist with special projects assigned by theMarketing Directorand the Sales and Marketing Director


JOB QUALIFICATIONS:

  • High School Diploma or GED required

  • Skills in negotiations, event coordination, basic software, customer follow up, and time planning are essential

  • Must be willing to work weekends and evenings

  • Previous sales experience is required

  • Market plan development and execution


PREFERRED QUALIFICATIONS:

  • Advanced degree

  • Willingness to relocate within the US for future opportunities

  • Beer/alcohol industry knowledge


WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation's top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.


BENEFITS:

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

  • Life Insurance and Disability Income Protection

  • Generous Parental Leave and FMLA policies

  • 401(k) Retirement Savings options with a company matching contribution

  • Chance to work in a fast-paced environment among a company of owners

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