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Cpg National Account Manager Jobs in Rochester, MI

United Road

National Account Specialist

Livonia, MI · On-site

$17.75 - $24.25/hr

Central Administration, Dispatch, Carrier Management, IT, etc.). The Account Specialist, National Accounts reports directly to the Account Manager. Job Duties Order Management: • In collaboration ...

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All JobsCpg National Account JobsCpg National Account Manager JobsCpg National Account Manager Jobs in Rochester, MI

Cpg National Account Manager information

See Rochester, MI salary details

$43.3K

$100.5K

$130.2K

How much do cpg national account manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for cpg national account manager in Rochester, MI is $100,494.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,300.00 and $115,100.00 per year, depending on experience, location, and employer.

What is a CPG National Account Manager?

A CPG National Account Manager is a sales professional responsible for managing relationships and sales strategies with large, often nationwide retail accounts for companies in the Consumer Packaged Goods (CPG) industry. They work to increase product distribution, negotiate contracts, and collaborate with key accounts to drive sales growth. Their role typically includes analyzing sales data, forecasting, and coordinating with marketing and supply chain teams to ensure product availability and promotional success. They play a crucial role in maintaining and expanding business relationships with major retailers such as Walmart, Target, or Kroger.

What are the key skills and qualifications needed to thrive as a CPG National Account Manager, and why are they important?

To thrive as a CPG National Account Manager, you need strong sales acumen, relationship management skills, and experience in consumer packaged goods, often supported by a business degree. Familiarity with CRM software, syndicated data tools like Nielsen or IRI, and advanced Excel skills are typically required. Exceptional negotiation, communication, and strategic thinking abilities enable effective client partnerships and cross-functional collaboration. These capabilities are critical for driving revenue growth, maintaining key customer relationships, and achieving national sales objectives in a competitive market.

What are some common challenges faced by a CPG National Account Manager, and how can they be addressed?

A CPG National Account Manager often faces challenges such as managing complex relationships with large retail partners, navigating rapidly changing market trends, and meeting ambitious sales targets across multiple regions. To address these challenges, strong negotiation skills, data-driven decision making, and effective cross-functional collaboration with marketing, supply chain, and category management teams are essential. Staying adaptable and proactively communicating with both internal teams and external clients can help ensure alignment on goals and foster long-term partnerships.

What is the difference between Cpg National Account Manager vs Cpg Sales Manager?

AspectCpg National Account ManagerCpg Sales Manager
Primary FocusManaging relationships with key national accounts and driving sales strategies at a national levelOverseeing sales activities within specific regions or territories, focusing on client acquisition and sales growth
Work EnvironmentCorporate office with frequent meetings with clients and cross-functional teamsField-based, visiting clients and retailers across assigned regions
CredentialsBachelor’s degree in Business, Marketing, or related field; experience in account managementBachelor’s degree; sales experience in CPG industry often preferred

The Cpg National Account Manager primarily manages key national accounts and develops strategic relationships at a higher level, while the Cpg Sales Manager focuses on regional sales execution and client acquisition. Both roles require strong industry knowledge and sales skills but differ in scope and daily responsibilities.

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What cities near Rochester, MI are hiring for Cpg National Account Manager jobs? Cities near Rochester, MI with the most Cpg National Account Manager job openings:
Cpg National Account Manager jobs near you

National Account Manager

Blake's Beverage Co. Career Opportunities

Armada, MI • On-site

$93K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

Description:

Position Summary:

The National Account Manager’s main function with Blake’s Beverage Co. is to help lead the overall national chain strategy including, selling and executing the sales and marketing programs for priority chain accounts. Responsibilities include planning, forecasting, and executing business plans with key chain accounts, and coordinating with other business functions and distributors to deliver on the plan. The role will serve as a steward of the Blake’s Beverage Co. business across the US and work in alignment with the National Account, Vice President. This position reports to the National Key, Vice President.

Essential Functions:

  • Model and always adhere to the Blake’s Beverage Co. Servant Leadership philosophy and values, including our commitment to inclusion, quality, profitability, our co-workers, and our community.
  • Develop and execute national chain account strategies that drive sales growth, increase distribution, and expand brand presence with a focus on customer needs, company sales objectives, and revenue growth goals.
  • Secure new and expanded distribution opportunities for Blake’s Beverage Co. products within assigned retail accounts.
  • Build and maintain strong relationships with current and prospective retail partners through regular meetings, presentations, and business reviews.
  • Lead planning, communication, and execution of national chain meetings and key customer engagements.
  • Partner with Sales Leadership, Regional Sales Managers, Field Sales teams, and Operations to ensure successful execution of sales initiatives and priorities.
  • Work closely with National Accounts Vice President in forecasting, goal setting, tracking and auditing authorized and mandated POD’s and programming.
  • Collaborate with distributor partners and regional sales teams to identify new growth opportunities and increase sales volume.
  • Assist with and participate in annual distributor ABP Meetings.
  • Understand how to navigate the current climate of the hard cider segment by positioning Blake’s Beverage Co. as the pre-eminent independent craft hard cider and be able to provide the highest quality products to suit the needs of the retail customer and their consumers.
  • Organize, manage and update all individual account and retail banner profiles including all points of communication for all retail partners.
  • Develop and maintain a shared master calendar of all presentation dates, reset dates, programming, ads, promotional/sampling opportunities etc.
  • Effectively communicate all relevant National Account information to BBC stakeholders.
  • Conduct regular business reviews for retailer account base to evaluate sales performance (distribution, volume, and budgets) against goals and identify opportunities for improvement.
  • Communicate ads, displays, promotional pricing, sales results, and distribution results to distributors, sales leaders, and regional teams to track execution and ROI on a regular basis.
  • Share monthly gap reports with distributors for assigned chain accounts and work to maintain 100% compliance.
  • Work closely with Sales Directors, Regional Sales Managers & distributors to ensure proper inventories to support all key account programming activity.
  • Represent BBC at various events & meetings that support the company at large.
  • Thorough understanding of distribution and the 3-tier system.
  • Ability to successfully manage and utilize budgets to support BBC sales volume & distribution goals.
Requirements:

Personal/Experience/Qualifications/Requirements:

  • 3-5+ years of National Account Management experience in the alcohol space is required
  • Bachelor’s Degree or equivalent in relevant experience or related field
  • Established relationship/contact base for national accounts and demonstrated track record of success in Key Accounts
  • Distributor management experience
  • Ability to build effective presentations that tell the one-of-a-kind story of Blake’s Beverage Co.
  • Ability to travel extensively if necessary while working a flexible schedule.
  • Ability to regularly travel to all assigned territories/headquarter calls.
  • Advanced Knowledge of VIP, IRI (Armadillo Insights) and/or Nielsen and the ability to analyze statistical data, identify trends and simply convey nuanced and specific relevant information into actionable objectives & goals.
  • Computer proficiency in Microsoft Office Excel, Word, and Power Point
  • Valid driver’s license, clean driving record and comprehensive auto insurance for a reliable source of transportation.
  • The desire and willingness to do “whatever it takes”, “help each other be successful”, to have “full accountability to each other” and to “treat our customers like guests in our home and our fellow employees like family”.
  • A passion for our business, our partners, our customers, our consumers and all members of our Blake’s Beverage Family.

Benefits:

· Competitive Compensation Structure

· Medical/Dental/Long Term Disability/Vision benefits

· 401(k) retirement plan with company match

· Paid Time Off

· Paid holidays