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National Brand Advocate

Green Spoon Sales is the leading independent natural products sales agency representing the most exciting CPG brands nationwide. We are a mission-driven organization committed to transforming the retail landscape by expanding shelf space for healthier, cleaner, and more sustainable products.

In addition to our work in natural products, Green Spoon is deeply committed to environmental stewardship. As a proud member of 1% for the Planet, we support a wide range of nonprofit partners through volunteering, donations, and ongoing sustainability initiatives, reflecting our belief that business has a responsibility to create positive change for future generations.

Green Spoon Sales is looking for a positive, passionate, and detail-orientedNational Brand Advocate. This is a fully-remote position.

Overview:

The Green Spoon National Brand Advocate role provides the opportunity for the right candidates to demonstrate their creative, self-motivated, detail-oriented, and organizational skill sets. The Brand Advocate works with our brands to help identify, develop, and launch new brands, product lines, and categories into retailers and distributors in the regions we cover for them. Additionally, they partner with our brands sales teams to manage the growth of our brands sales in existing accounts in those regions.

In this position you will take the lead role in developing local and national strategies to enable our brands to bring their products to market. You will work closely with our brands sales teams and the Green Spoon Regional Managers and Sales Leadership team members.You will be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance for the brands you are assigned to.

In this role, you will report to the Director of Brand Advocates and collaborate with key partners to develop sales and distribution strategies to achieve sales growth goals and to develop and implement marketing activities that increase brand awareness and market share. As a Brand Advocate you may also be tasked periodically with forecasting sales and assessing KPIs and ROI.

You should have Natural Channel sales experience and the ability to think outside of the box to create efficient route to market strategies and tactics for our brand partners. You will be a brand champion and a trusted partner. We will rely on your communication skills, your retail and distribution knowledge and expertise and your ability to lead projects and work with integrated team across departments.

Responsibilities include but are not limited to:

• Lead, create and execute integrated distribution strategy and growth plans designed to secure sustainable brand growth.
• Create and execute brand and item launches to help meet each brands' sales and profit goals
• Secure, analyze, and synthesize marketplace data from multiple sources, identifying and applying key trends to branding and marketing decisions.
• Anticipate and monitor the brand(s) health, proactively addressing challenges and seizing opportunities to course correct.
• Work in tandem with regional sales teams to forecast, set and analyze key performance indicators (KPI's), and apply learnings to brand recommendations.
• Identify new channel opportunities and work closely with product/brand/channel management to build brand presence and brand recognition through expanded distribution.
• Provide brand guidance and clear direction (written and verbal) to peers and stakeholders to help elevate our sales and distribution efforts.
• Ensure all work is created up to our quality standards and follows our brand guidelines.
• Be the organizational center for the brand and sales team - manage project timelines, budgets, protocols, process tools, etc.
• Brand champion and expert while ensuring brand integrity in all respects.
• Contribute to annual brand planning process.
• Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Utilize category insights to identify growth opportunities and drive sales and marketing initiatives.
• Collaborate with sales team to determine specific strategies for clients.
• Increase product/brand sales and market share.
• Represent the company and provide support as needed at various trade shows and conventions

Requirements:

• Minimum 3 years client management experience in CPG / Natural.
• Experience developing CPG / Natural brand strategy
• You must be a self-starter with initiative and drive, capable of executing rapidly with limited strategic direction.
• Ability to work under pressure and adhere to tight deadlines while never sacrificing quality.
• Excellent verbal and written communication skills and the ability to work well with individuals across a variety of functions.
• Demonstrated knowledge of how to successfully navigate the local and national distribution networks and proven knowledge of the retail landscape.
• Previous experience in managing and leading regional/national teams (or equivalent).
• Experience planning, executing, and reporting progress against key initiatives.
• Strategic/critical thinking skills.
• Written and oral presentations skills.
• Cross-functional project leadership experience or ability.
• Understanding of retail and distribution analytics.
• Strong research and analytical skills.
• Financial acumen.
• Budget management skills.
• Creative problem solving.
• Proficiency in MS Office Suite including Excel, PowerPoint, Outlook, Teams, etc.

*Leadership reserves the right to assign or reassign duties and responsibilities as needed to ensure alignment with overarching department goals.

Some of the awesome benefits you will receive as a Team Member at Green Spoon!

• Amazing company culture!
• 15%-25%+ higher salary package over competitive agencies
• 401k Match Plan - 100% Employer Match up to 4% of Salary
• 100% covered strong Health insurance plan
• 100% covered strong Dental insurance plan
• 100% covered strong Vision insurance plan
• Critical Illness & Accident & Hospital Indemnity insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Short-term and Long-term Disability insurance
• Life insurance
• Strong PTO Plan
• Paid Personal Wellness Days
• 10 Paid Holidays (Birthday - paid day off)
• "Home for the Holidays" Break
• Bi-Monthly Office Allowance
• Annual Team Builds
• Annual Wellness Reimbursement
• Paid Volunteer Hours - 1% For The Planet (Team on a Mission!)
  

Thank you in advance for your interest in Green Spoon. Due to the volume of applications we receive, we're unable to respond to individual inquiries by phone. Someone from our team will contact you directly via email if are selected to move forward in the hiring process.

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